How Digital Marketing helps local business (Infographic)

Jessica Lambert from Webology SEO explains how Digital Marketing helps to connect local business and customer in a cost-effective manner. You can find more relevant infographic on webology.com and to connect with Jessica you can use the below links Facebook – https://www.facebook.com/webologySEO Instagram – https://www.instagram.com/barefootwhimsicalwriter/  

Why Digital Marketing Agencies should educate their clients before making business with them

The below message popped-up on my LinkedIn news feed.  After reading it, I thought it will be very helpful for every Freelance Digital Marketers and folks who works at Digital Marketing agencies. I charged $2,000 for a $100,000 project, yet the client was pissed. He wanted Facebook ads, but didn’t have any landing pages, videos, tracking,  or even a strategy. It took me 3 months to build these components– but he expected leads the next day. Moral of the story: Building something from scratch costs way more than maintaining. I…

5 tips for best SEO optimization in 2018

For any business owner, having his website placed on the first page of search engine optimization, is a dream come true. But, to achieve the same is quite an uphill task, although not impossible. The following article, by sharing few simple but effective tips, will help guide the site owners select the right SEO experts for helping them obtain higher rankings for their websites. Most of the times, site owners tend to ignore the importance of SEO basics and just keep on building links, without much success. Therefore, it is…

Looking for the Best SEO Company? Here Are Some Selection Tips to Dope On

SEO or search engine optimisation is the order of the day. Without optimizing your website content for search engines, you can’t really rank well on search engines. And without a good ranking on the search engine results pages, your audience is not going to find you. If you don’t want to take that risk, it’s important to hire one of the best seo services in Noida. But the question that arises here is how to find a good SEO service provider? The answer to which has been dished out below.…

Emerging Digital Marketing Trends in 2018

Jennifer Gwinnutt, Digital Marketer ast iWeb, shares emerging Digital Marketing trends in 2018. This article was orginally posted in minutehack.com As 2017 enters it’s final phase, it’s the perfect time to look ahead and predict the Digital Marketing trends of 2018. There are a clear number of industry trends that have exploded onto the scene this year. Trends that are bound to flourish further into 2018. We divided our Digital Marketing trends of 2018 into three key prediction categories: Social Media, Sales and SEO. These are the three areas you need…

4 Social Media Marketing Trends to explore in 2018

Marvin Magusara – leading Digital Marker in Bournemouth explains 4 Secial Media Marketing trends to explore in 2018. Social media content marketing is continually evolving, and businesses around the world need to make sure their marketing campaigns are keeping up. As a quick reminder for all beginner marketers out there, good content is good content, no matter what kind of platform you implement. Our main goal should always be to create appealing, resonating content with our targeted audience, otherwise, we’ve failed. Setting that aside, we also have to acknowledge that…

7 Top SEO opportunities for 2018

Aleh Barysevich CMO and Co-Founder of Link-Assistant.com explains 7 SEO opportunities to explore in 2018. When it comes to SEO, change is the only constant. No wonder it’s tough to stand firm on its ever-changing ground, when the rules and trends are shifting if not at the speed of sound, then at least way faster than you get a chance to adopt them. In the blink of an eye, tactics that were working just fine may not only become obsolete, but even harm you. Meanwhile, some new trends may leave…

10 ways to Improve Keyword Quality Score in Google Adwords

Quality Score is one of the most important numbers in your AdWords account. Google generally defines it as a measurement of the usefulness of your ads to the searcher, but there’s a lot more to it. Quality Score is a dynamically generated variable; every single time a search query matches one of your keywords, AdWords recalculates Quality Score. Here are few important hacks that assist you to improve your quality score, check out them: 1) Use site link extensions. These can be exactly what the searcher is looking for, which…

Hootsuite acquires Snapchat Analytics Solution

The leading social media management platform Hootsuite announced they’re acquiring Snapchat analytics solution which is created by Naritiv. It is Los Angeles-based content creation company which is powering stories for various big brands. This acquisition adds acquisitions of digital ads technology leader AdEspresso, & social analytics solution provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution. As we all know Naritiv’s analytics solution has helped companies to understand and enhance the impact of their digital campaigns on Snapchat and…

Reliance JIO’s AVP – Digital Marketing Avinash quits his job

Avinash Joshi, former AVP Digital Marketing has quit Reliance Jio to lead a new role as CMO at Scanta.  Joshi has over 18 years of experience in marketing and visual communications and he started working at Reliance Jio from July 2015. He previously worked for companies like Cheil Worldwide, SapientNitro, GutsGo, Avalon Information Systems/UNICEF DevInfo Support Group, Wisitech (formerly, Orient InfoSolutions) and Sunstar Communication Systems. Recently Pradeep Shrivastava, former Chief Marketing Officer (CMO) of Reliance Jio, had stepped down from the position after a stint of just over a year, in…

3 Digital Marketing tips to boost up your business

Data Driven Campaigns: We all are in the age of big data and real-time analytics. Where every business wants their marketers to think more like data scientists and build their campaigns around customer analytics and real-time data. Hunches and lazy due diligence no longer have a place. Roughly in US 61% of senior  Marketing executives surveyed by Insights Reports said that data-driven marketing is crucial for success in this hyper-competitive global economy. This means leveraging the numbers for advanced segmentation, automated A/B testing, marketing campaign strategy, and better customer understanding. Influencer…

Google starts Testing Instant Apps on Android Phones

Yesterday Google folks announced they’ve have started testing their Instant App initiative in a move that could make it easier for developers and companies to manage their mobile footprints. As we all know, Google spoke about their Instant Apps concept at Google I/O conference in May. The basic idea for launching the instant app is to meld the Web and native apps mix and match UI  Google would naturally be able to surface more information in the deal. The win for developers is that users can run apps without installing…

How to write a Blog Post

You’ve maybe heard how dominant blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no thump with your leads and customers, and you’ll have fewer posts to put those valuable (CTA) calls-to-action that generate inbound leads. Need I say more? So let’s start with 9 Simple steps. How to Write a Blog Post: Some Simple Steps to Follow Step 1: Understand your audience. Step 2: Pick a catchy title (Min 65 Character with space). Step 3: Start with…

Basic Digital Marketing Activities to start with

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Digital Marketing activities are:- 1.  Website Creation (WordPress,…

The Basics Marketing tips for Facebook Fan Page

In this day and age, social media is the vehicle that can help you connect to your audience/user. Did you know that in the third quarter of 2016, there were 1.79 billion monthly active Facebook users? In the third quarter of 2012, the number of active Facebook users had exceeded 1.00 billion. Although you won’t reach all of them, Facebook presents a big opportunity for you to target your audience and increase your presence in the field. 20 Important tips for to create and run a Facebook Fan Page 1.      Go…