Digital Marketing Baba | Magazine for Digital Marketers

10 ways to Improve Keyword Quality Score in Google Adwords

Quality Score is one of the most important numbers in your AdWords account. Google generally defines it as a measurement of the usefulness of your ads to the searcher, but there’s a lot more to it. Quality Score is a dynamically generated variable; every single time a search query matches one of your keywords, AdWords recalculates Quality Score.

Here are few important hacks that assist you to improve your quality score, check out them:

1) Use site link extensions. These can be exactly what the searcher is looking for, which means they are more likely to click.

2) Use call extensions. Adding a phone number as a call to action may be exactly what people want.

3) Add location extensions. Adding your address info is likely to appeal for local searches.

4) Use product listing ads when you are an e-commerce store. They will add images to your ads, and make them much more appealing.

5) Don’t worry about negative keyword optimization as much for Quality Score (QS). Based on my research, Google only considers exact match keywords for QS. Negative keywords do matter though, and you really do need to pay attention to them.

6) Avoid using exclamation points. People seem to think they will get you higher CTR.

7) Use numbers in your ads. This breaks the pattern of text and grabs attention.

8) Look at the poor performing ads. If you are running tests on different ads for the same ad groups and keywords, and some are getting a lower CTR, then look to pausing them.

9) Ensure landing page quality. Google says these are all quality factors for the landing pages:

Relevant and Original Content
Transparency and Navigability

Note: Even though the quality is not officially part of the QS score, it is good to assume it matters, and then work to improve it.

10) Revisit the structure of your campaigns. Could you increase QS by changing which ads will appear for which keywords? You may want to pause ad groups that are simply not working for you. Look at best-converting ads and then take the language and approach from one and apply it to others.

This post was originally written by Salman Khan, Digital Marketer at Worldofchemicals.com. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/salman-khan

Hootsuite acquires Snapchat Analytics Solution

The leading social media management platform Hootsuite announced they’re acquiring Snapchat analytics solution which is created by Naritiv. It is Los Angeles-based content creation company which is powering stories for various big brands. This acquisition adds acquisitions of digital ads technology leader AdEspresso, & social analytics solution provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution. As we all know Naritiv’s analytics solution has helped companies to understand and enhance the impact of their digital campaigns on Snapchat and here at HootSuite customers can expect Snapchat’s power as an emerging, brand-building video network.

“Dan Altmann, co-founder of Naritiv says “Hootsuite is a market leader for social media management across both paid and organic channels and we’re excited to see Hootsuite take our technology to the next level.”

Reliance JIO’s AVP – Digital Marketing Avinash quits his job

Avinash Joshi, former AVP Digital Marketing has quit Reliance Jio to lead a new role as CMO at Scanta. Joshi has over 18 years of experience in marketing and visual communications and he started working at Reliance Jio from July 2015. He previously worked for companies like Cheil Worldwide, SapientNitro, GutsGo, Avalon Information Systems/UNICEF DevInfo Support Group, Wisitech (formerly, Orient InfoSolutions) and Sunstar Communication Systems. Recently Pradeep Shrivastava, former Chief Marketing Officer (CMO) of Reliance Jio, had stepped down from the position after a stint of just over a year, in September 2016. Joshi’s resignation comes in the wake of many exits by top executives that the company has witnessed over the past one year.

3 Digital Marketing tips to boost up your business

Data Driven Campaigns:

We all are in the age of big data and real-time analytics. Where every business wants their marketers to think more like data scientists and build their campaigns around customer analytics and real-time data. Hunches and lazy due diligence no longer have a place. Roughly in US 61% of senior Marketing executives surveyed by Insights Reports said that data-driven marketing is crucial for success in this hyper-competitive global economy. This means leveraging the numbers for advanced segmentation, automated A/B testing, marketing campaign strategy, and better customer understanding.

Influencer Marketing:

As every Marketer agree that Content marketing still is king; Smart Insights research found that content marketing is viewed as the digital marketing activity with the greatest commercial impact in 2016, with 22 percent of businesses saying it is most important (the second most important elements were marketing automation and big data, unsurprisingly). Without effective distribution, however, content marketing is just noise. Bloggers with big followings realize this, and promoting company content through influencer marketing has now become big business and a leading marketing tactic that separates successful marketing from the rest.

A full 85 percent of bloggers will take money for writing blog posts that specifically benefit a brand, according to research by influencer marketing firm, GroupHigh, and many influencers now expect it. Independent and respected bloggers are now important links in the content marketing chain.

Marketing Automation:

I would suggest using Zoho.com which offers an all-in-one CRM that includes the advanced marketing automation features like Google Adwords, In-chat option, Mass Mailing etc.., and it is used by SME’s. It helps to track both Offline sales & Digital Marketing initiatives, The price point is also not expensive comparing with other Marketing automation tools available in the market. I would also recommend online Marketers to use a tool called “Intercom” to give a personalized approach to online users by showing them custom messages on the landing page.

Google starts Testing Instant Apps on Android Phones

Yesterday Google folks announced they’ve have started testing their Instant App initiative in a move that could make it easier for developers and companies to manage their mobile footprints. As we all know, Google spoke about their Instant Apps concept at Google I/O conference in May. The basic idea for launching the instant app is to meld the Web and native apps mix and match UI Google would naturally be able to surface more information in the deal. The win for developers is that users can run apps without installing them.

Currently, Google is testing their Instant App with Periscope, Buzz Feed, Periscope, Wish and this project is open for all website and app business. If you’re a developer, all your existing apps will need to be restructured by modularizing it to allow the needed portion to be downloaded through Google Play. While the Instant Apps SDK is not publicly available yet, developers can start taking certain steps to be ready to implement Instant Apps for new, existing, and potential users of your application.

Use the blow APPLY NOW button to know more about Google Instant Apps.

How to write a Blog Post

You’ve maybe heard how dominant blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no thump with your leads and customers, and you’ll have fewer posts to put those valuable (CTA) calls-to-action that generate inbound leads. Need I say more? So let’s start with 9 Simple steps.

How to Write a Blog Post: Some Simple Steps to Follow

Step 1: Understand your audience.

Step 2: Pick a catchy title (Min 65 Character with space).

Step 3: Start with a topic and working title.

Step 4: Write an intro (and make it captivating).

Step 5: Organise your content.

Step 6: Write! (Minimum 350 Words without Space)

Step 7: Edit/proofread your post, and fix your formatting.

Step 8: Optimise for on-page SEO.

Step 9: To check the Plagiarism.

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

T: @chandan18gupta

Basic Digital Marketing Activities to start with

What is Digital Marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Digital Marketing activities are:-

1. Website Creation (WordPress, Joomla & Magento)

2. SMO (Social Media Optimisation) (Facebook, Twitter, LinkedIn)

3. SMM (Social Media Marketing) (Facebook, Twitter, LinkedIn) Ads

4. SEO (Search Engine Optimisation) (On-Page & Off-Page)

5. PPC (Pay Per Click) (Google AdWords, Bing Ads)

6. SEM (Search Engine Marketing) (SEO + SMO)

7. Content Marketing (Blog, Articles, News Paper and etc.…)

8. Keyword Research (Google Keyword Planner or MOZ)

9. Web Analytics (Google Analytics)

10. Re-marketing / Re-targeting (Adroll, Google Adwords & Facebook Marketing)

11. Email Marketing (Mailchimp and Bulk Email Software)

12. Video Marketing (YouTube and Vimeo)

13. Infographics (Provide all information on an Image)

14. ORM (Online Reputation Management)

15. ASO (App Store Optimisation) (Optimise for mobile Apps)

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

T: @chandan18gupta

The Basics Marketing tips for Facebook Fan Page

In this day and age, social media is the vehicle that can help you connect to your audience/user. Did you know that in the third quarter of 2016, there were 1.79 billion monthly active Facebook users? In the third quarter of 2012, the number of active Facebook users had exceeded 1.00 billion. Although you won’t reach all of them, Facebook presents a big opportunity for you to target your audience and increase your presence in the field.

20 Important tips for to create and run a Facebook Fan Page

1. Go to your Facebook Page.

2. Choose Option to “Create Page”

3. Choose Your Business Identity

Local Business or Place
Company, organisation or Institution
Brand or Product
Artist, Band or Public Figure
Entertainment
Cause or Community

4. After Choose the Page identity you will click on “Get Started”

5. Then fill the requirements

6. And the page is published now

7. Use Profile Picture and Cover Picture

8. Now started to Post (At least 3 posts daily)

9. Post should be never same format (Sometimes shared web links, images, text or videos)

10. Your posts shared on related groups, pages or with peoples

11. You should give response to all comments (Either its Positive or Negative)

12. Invite your friends to like the page

13. Use hashtag (#) with all post

14. Place your Facebook links on other social media networks (LinkedIn, Twitter, Stumble upon, Pinterest, etc.…)

15. Add the “Facebook Like” tools to your website or blog

16. Never miss analysing the Insights for the page (Optimise your page)

17. Determine the best days and times to post

18. Get more Reviews

19. Encourage user check-ins (+ make your page available for check-ins)

20. Invite users who have liked your page post but are yet to become fans

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

T: @chandan18gupta

15 Off-page SEO Techniques for any Websites

In Search Engine Optimization, Off-Page Optimization refers to factors that have an effect on your Blog/Website listing in natural search results. These factors are off-site in that they are not controlled by you

15 Important Off-Page Techniques

Off Page SEO Tasks to improve your website’s visibility:

1. Social Site Link Submission (Facebook, LinkedIn, Twitter, StumbleUpon etc.…)

2. Search Engine Submission (Google, Bing, viesearch etc.…)

3. Social Bookmarking (Plurk, Diigo, Reddit etc.…)

4. Blog Submission (Weebly, WordPress, blogger etc.….)

5. Directory Submission (Globaldirectorylisting, linkcentre, gainweb, etc.…)

6. Business Listings (Dmoz, edufrog, bizzcityinfo etc…)

7. Classified Submission (Ad Submission) (Quikr, clickindia etc.…)

8. Forum Posting (Bookforum, forum.cnet, forum.siteground, etc…)

9. Article Submission (Hubpages, sooperarticles, squidoo etc…)

10. PR Submission (Press Release) (Onlineprnews, prlog, pr-inside etc.…)

11. Ping Submission (Pingomatic, pingoat, bulkping etc.…)

12. PDF Submission (Slideshare, issuu, pdfsr etc.…)

13. PPT Submission (Slideshare, issuu, scribd etc…)

14. Image Submission (Imgur, Instagram, flicker, Pinterest etc…)

15. Video Submission (Vimeo, Youtube, blip etc.…)

These 15 techniques are just some of the ways that you can improve your On-Page SEO. Anyone used independently of the others won’t make much difference to your site ranking, it can help to improve your site traffic.

Other than Off-Page Techniques, You can Click here to know 15 Off-Page techniques to implement for any websites.

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

T: @chandan18gupta

5 Free Google tools for better SEO results

Google SEO Tools has all of the information you require to get your website/blog ranked fast and correctly. These tools are fast, free, and easy-to-use.

Once you understand how to rank your websites (Read 15 On-Page SEO techniques and 15 Off-Page SEO techniques for best rank), you’ll be able to apply the Traffic Accumulation Model. This is a unique model that teaches you how to build up traffic by building several websites/blog across a specific niche.

1. Google Keyword Planner

2. Google Webmaster

3. Google Business

4. Google Analytics

5. Google Tag Manager

Google Keyword Planner:

This new keyword tool combines basics of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a more structured and included workflow as well as all sorts of new bells and whistles. Google Keyword Planner helps to find new keywords and give stats for all keywords with needful filters for SEO or PPC.

Google Webmaster:

There are many Google free SEO tools, but the Google webmaster tool probably is the most useful one. GWT is a set of tools that allows contacting Google support and customising many other aspects. E.g., configure the list of links, parameters of indexation, sitemap submission, to check error, check keywords entered by the users, got on your site, check clicks for each keyword, statistics and much more.

Google Analytics:

Google Analytics is a great way to find out how people/user are finding & using your website. This gives you valuable information that you can use to improve your website. It tracks website traffic and produces reports based on the statistics generated from the web analytics.

Google Business:

Formerly called Google Places (Special for Local business) – Get your business on Google for free. Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps, images, Contact Number or reviews for your business.

Google Tag Manager

Google Tag Manager is a free Google tool that makes it easy for non-technical or marketers to add and update website tags — including conversion tracking, site analytics (Google Analytics), re-marketing, Search Console (Google Webmaster) and more—with just a few clicks, and without needing to edit your website code. Just paste a single code on the website and else code upload on google tag manager dashboard. It is the latest technique provided by Google.

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

T: @chandan18gupta

15 OnPage SEO Techniques for any Websites

When it comes to On-Page SEO, I’m sure you’ve heard enough about title tag, meta description and keyword density for one lifetime.

If you’re eyeing for some practical strategies that you can use on your blog today, then you’ll love this Article.

On-Page Search Engine Optimization Techniques:

1. Proper selection of focus keyword.

2. Irresistible & Keyword focused title.

3. Short, Crispy and relevant URL.

4. Use the updated Sitemap (/sitemap.xml).

5. Removal of stop words from post URL.

6. Use of focus keyword in the content and URL.

7. Use of focus keyword in the first paragraph.

8. Use of Multimedia.

9. Alteration tags to images.

10. Use of featured images.

11. Use single H1 (Main Heading) tag.

12. Use of Focus keyword in H2 or H3 tags.

13. Use of outbound & interlinking.

14. An inclusion of social Media icons or buttons.

15. Writing Meta description with focus keywords.

These 15 techniques are just some of the ways that you can improve your on-page SEO. Anyone used independently of the others won’t make much difference to your site ranking, it can help to improve your site traffic.

Note: – Only WordPress’s CMS blog include “Focus Keyword” and other CMS (PHP, .HTML, Joomla, Magneto or etc…) use “Meta Keywords”.

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

Google Shopping Ads campaign goes for beta for 11 more new countries

As we all know Google Shopping ads are mostly used by retailers to promote their online and local inventory, boost traffic to your website or local store, and find better-qualified leads. Basically, this is how Shopping campaign works, Marketer will send the product data with Merchant Center and create a campaign in AdWords. Then Google uses your campaign to create ads on Google and around the web where potential customers can see what you’re selling. Google use to call these placements as Shopping ads. These ads give Google users a strong sense about the product which Marketers are promoting. This ad helps users to understand more the product before they click the ad, which gives you more qualified leads.

Currently, Google Shopping ads are serving more than 22 countries (US, Canada, UK, Mexico, Japan, Brazil, Denmark etc..) and also with limited ad features in India. Now Google is rolling out Shopping ads beta version in following countries which include Argentina, Ireland, Malaysia, New Zealand, Philippines, Chile, Colombia, Ireland, Malaysia, New Zealand, Philippines, Portugal, Singapore, South Africa, and UAE.

For avail, this feature on beta version countries, Marketers have to register their product on feed section in Google Merchant Centre. Then create a new shopping campaign in your AdWords account and select the beta target countries. (SO SIMPLE RIGHT!).

What is Real Time Penguin update? How to Recover from it?

There will be no more notifications regarding Penguin update hereafter as Google has made penguin as real time now. Real-time penguin is great & will create less impact on sites, especially if your competitors are ruining your business & doing negative SEO onto your website. Because, as soon as Google discovers that a harmful link pointing your website is removed or disavowed, the Penguin algorithm will process it in real time, and you’ll recover from a Penguin penalty very quickly. This is a positive aspect of a Real-time Penguin, whereas the negative aspect is worse. As soon as the harmful link is created, or in other words as soon as a noxious link starts pointing your website you’ll be penalised & chances are there you’d lose SERP rankings very quickly.

In order to stay immune from loosing the rankings, you’ll have to be little alert now onwards. Keep watching your back-links repeatedly, make use of back-links explorer tool very frequently and track the harmful links pointing your website. Once you discover any malignancy, right then take an action. Contact the owner of the site which has given a back-link to your site, ask them to remove, in case you don’t get any positive response then immediately disavow the link.

In case you have already been penalised with Real Time Penguin, then take an immediate step & disavow all the harmful links. With this, you should be able to recover from the penalty. Yet if you don’t see the recovery, then start building several trusted links. For instance, Blog Posting, Guest Posting, Directory Submission, Forum Posting, etc. all these you can make as an immediate step.

New changes in Google Keyword Planner

Google Keyword Planner an important keyword discovery tool, most SEO experts swing to Google’s Keyword Planner tool to find their important & most convertible keywords when they are about to create blog posts and other site content. Sadly, Google has now limited the usage of this tool. Google says, it’ll help them to keep the bots away which had overused the tool making it slow. With this update, inactive AdWords accounts & the accounts with least monthly spending would now face difficulty.

In other words, if you are not spending on AdWords frequently then you may not be able to view exact search volume for a particular keyword. You’ll just see the range, for example, 1K to 10K, this will give you very little knowledge. The minimum amount need to spend on Adwords for keeping it active is so far unclear, Google has not set any minimal value of spending.

If you rely on both PPC as well as SEO then you better keep your Adwords account active by spending some amount on a monthly basis, in case you are not doing any PPC activities then having a premium version of third party keyword research tool will be pretty useful. You can make use of several other party keyword research tools such as Semrush, MOZ, WordStream, Ubersuggest, etc. The benefit of using these tools is they not only help you finding keywords, but also assist in finding your competitor & moreover you can do competitor analysis & also it allows finding the backlinks of your competitor’s site. Lots of useful data can be collected with these third party utilities.

In case you are running out of a tight budget and you are not in the position to spend money, then better share Google Keyword Planner tool. Ask any of your acquaintances for allowing you to make use of their Google Adwords account. This is one of best options you can go with. Without spending money, you can access important data for doing SEO.

There are several other ways by following which you can collect keyword ideas such as using Google Trends & exploring keywords, making use of Quora for keyword generation. And also the “Related Searches” at the bottom of Google SERP. Using the keywords that are shown at the bottom of SERP is a fantastic idea, most SEO’s ignoring this trick because of poor knowledge about it. But these keywords prove to be more helpful, as compared with the keywords that are drawn using other methods.

This post was originally written by Salman Khan, Digital Marketer at Worldofchemicals.com. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/salman-khan

3 Key Rules of Digital Marketing Strategy for 2017

All we all Marketers saw drastic changes and updates in the Digital Marketing Industry like AMP, Google Penguin updates, FB Instant article, and of course Pokémon GO. So by seeing all these I predict what are the three key things to consider when we create Digital Marketing Strategy.

Make your visuals Interesting:

Every customer gets engaged with the product when they see it visually, so make your product visual more interesting and convincing to your Target audience. It is also important to try visual channels like Instagram, Snapchat where you can target the right audience and get more conversions. When it comes to B2B marketing, marketers can use Infographics or simply adding a compelling visual aid to a piece of content to educate their client visually for using their product.

Influencing and engaging audience on Social Media channels:

Try to engage your fans/followers on social media channels by thanking, featuring them will be right idea to make audience engaged with brands social media channels. Marketers should also try Influencer marketing on social media channels by tagging their Twitter handles and Facebook pages on their social media posts to reach a large number of relevant new audience.

Track your conversions with right KPI’s

The recent research data by Disruptive Marketing reveals that only 58% of Google Adwords accounts has optimized conversion tracking and out of which only 29% using proper conversion and KPI mechanism to track their campaign effectiveness. The other 71% of Marketers who is Google Adwords are not using proper conversion mechanism to track their leads or sales. So it is important for every Marketer to step back & look into their KPI & conversion tracking system.

If you feel to add more inputs for this article, Kindly share your suggestions to this email id – monk@digitalmarketingbaba.com.

Cheers 🙂