10 ways to Improve Keyword Quality Score in Google Adwords

Quality Score is one of the most important numbers in your AdWords account. Google generally defines it as a measurement of the usefulness of your ads to the searcher, but there’s a lot more to it. Quality Score is a dynamically generated variable; every single time a search query matches one of your keywords, AdWords recalculates Quality Score. Here are few important hacks that assist you to improve your quality score, check out them: 1) Use site link extensions. These can be exactly what the searcher is looking for, which…

Hootsuite acquires Snapchat Analytics Solution

The leading social media management platform Hootsuite announced they’re acquiring Snapchat analytics solution which is created by Naritiv. It is Los Angeles-based content creation company which is powering stories for various big brands. This acquisition adds acquisitions of digital ads technology leader AdEspresso, & social analytics solution provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution. As we all know Naritiv’s analytics solution has helped companies to understand and enhance the impact of their digital campaigns on Snapchat and…

Reliance JIO’s AVP – Digital Marketing Avinash quits his job

Avinash Joshi, former AVP Digital Marketing has quit Reliance Jio to lead a new role as CMO at Scanta.  Joshi has over 18 years of experience in marketing and visual communications and he started working at Reliance Jio from July 2015. He previously worked for companies like Cheil Worldwide, SapientNitro, GutsGo, Avalon Information Systems/UNICEF DevInfo Support Group, Wisitech (formerly, Orient InfoSolutions) and Sunstar Communication Systems. Recently Pradeep Shrivastava, former Chief Marketing Officer (CMO) of Reliance Jio, had stepped down from the position after a stint of just over a year, in…

3 Digital Marketing tips to boost up your business

Data Driven Campaigns: We all are in the age of big data and real-time analytics. Where every business wants their marketers to think more like data scientists and build their campaigns around customer analytics and real-time data. Hunches and lazy due diligence no longer have a place. Roughly in US 61% of senior  Marketing executives surveyed by Insights Reports said that data-driven marketing is crucial for success in this hyper-competitive global economy. This means leveraging the numbers for advanced segmentation, automated A/B testing, marketing campaign strategy, and better customer understanding. Influencer…

Google starts Testing Instant Apps on Android Phones

Yesterday Google folks announced they’ve have started testing their Instant App initiative in a move that could make it easier for developers and companies to manage their mobile footprints. As we all know, Google spoke about their Instant Apps concept at Google I/O conference in May. The basic idea for launching the instant app is to meld the Web and native apps mix and match UI  Google would naturally be able to surface more information in the deal. The win for developers is that users can run apps without installing…

How to write a Blog Post

You’ve maybe heard how dominant blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no thump with your leads and customers, and you’ll have fewer posts to put those valuable (CTA) calls-to-action that generate inbound leads. Need I say more? So let’s start with 9 Simple steps. How to Write a Blog Post: Some Simple Steps to Follow Step 1: Understand your audience. Step 2: Pick a catchy title (Min 65 Character with space). Step 3: Start with…

Basic Digital Marketing Activities to start with

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Digital Marketing activities are:- 1.  Website Creation (WordPress,…

The Basics Marketing tips for Facebook Fan Page

In this day and age, social media is the vehicle that can help you connect to your audience/user. Did you know that in the third quarter of 2016, there were 1.79 billion monthly active Facebook users? In the third quarter of 2012, the number of active Facebook users had exceeded 1.00 billion. Although you won’t reach all of them, Facebook presents a big opportunity for you to target your audience and increase your presence in the field. 20 Important tips for to create and run a Facebook Fan Page 1.      Go…

15 Off-page SEO Techniques for any Websites

In Search Engine Optimization, Off-Page Optimization refers to factors that have an effect on your Blog/Website listing in natural search results. These factors are off-site in that they are not controlled by you 15 Important Off-Page Techniques Off Page SEO Tasks to improve your website’s visibility: 1.     Social Site Link Submission (Facebook, LinkedIn, Twitter, StumbleUpon etc.…) 2.     Search Engine Submission (Google, Bing, viesearch etc.…) 3.     Social Bookmarking (Plurk, Diigo, Reddit etc.…) 4.     Blog Submission (Weebly, WordPress, blogger etc.….) 5.     Directory Submission (Globaldirectorylisting, linkcentre, gainweb, etc.…) 6.     Business Listings (Dmoz, edufrog, bizzcityinfo etc…) 7.     Classified Submission (Ad Submission)…

5 Free Google tools for better SEO results

Google SEO Tools has all of the information you require to get your website/blog ranked fast and correctly. These tools are fast, free, and easy-to-use. Once you understand how to rank your websites (Read 15 On-Page SEO techniques and 15 Off-Page SEO techniques for best rank), you’ll be able to apply the Traffic Accumulation Model. This is a unique model that teaches you how to build up traffic by building several websites/blog across a specific niche. 1.  Google Keyword Planner 2.  Google Webmaster 3.  Google Business 4.  Google Analytics  5.  Google Tag Manager Google Keyword Planner: This…

15 OnPage SEO Techniques for any Websites

When it comes to On-Page SEO, I’m sure you’ve heard enough about title tag, meta description and keyword density for one lifetime. If you’re eyeing for some practical strategies that you can use on your blog today, then you’ll love this Article. On-Page Search Engine Optimization Techniques: 1.     Proper selection of focus keyword. 2.    Irresistible & Keyword focused title. 3.    Short, Crispy and relevant URL. 4.    Use the updated Sitemap (/sitemap.xml). 5.    Removal of stop words from post URL. 6.    Use of focus keyword in the content and URL. 7.    Use of focus keyword in the first paragraph. 8.   Use…

Google Shopping Ads campaign goes for beta for 11 more new countries

As we all know Google Shopping ads are mostly used by retailers to promote their online and local inventory, boost traffic to your website or local store, and find better-qualified leads. Basically, this is how Shopping campaign works, Marketer will send the product data with Merchant Center and create a campaign in AdWords. Then Google uses your campaign to create ads on Google and around the web where potential customers can see what you’re selling. Google use to call these placements as Shopping ads. These ads give Google users a strong sense…

What is Real Time Penguin update? How to Recover from it?

There will be no more notifications regarding Penguin update hereafter as Google has made penguin as real time now. Real-time penguin is great & will create less impact on sites, especially if your competitors are ruining your business & doing negative SEO onto your website. Because, as soon as Google discovers that a harmful link pointing your website is removed or disavowed, the Penguin algorithm will process it in real time, and you’ll recover from a Penguin penalty very quickly. This is a positive aspect of a Real-time Penguin, whereas the negative…

New changes in Google Keyword Planner

Google Keyword Planner an important keyword discovery tool, most SEO experts swing to Google’s Keyword Planner tool to find their important & most convertible keywords when they are about to create blog posts and other site content. Sadly, Google has now limited the usage of this tool. Google says, it’ll help them to keep the bots away which had overused the tool making it slow. With this update, inactive AdWords accounts & the accounts with least monthly spending would now face difficulty. In other words, if you are not spending…

3 Key Rules of Digital Marketing Strategy for 2017

All we all Marketers saw drastic changes and updates in the Digital Marketing Industry like AMP, Google Penguin updates, FB Instant article, and of course Pokémon GO.  So by seeing all these I predict what are the three key things to consider when we create Digital Marketing Strategy. Make your visuals Interesting: Every customer gets engaged with the product when they see it visually, so make your product visual more interesting and convincing to your Target audience. It is also important to try visual channels like Instagram, Snapchat where you…