6 Email Marketing hack Metrics & KPIs You Should Be Tracking

In this article, Lindsay Kolowich explains about Email Marketing Metrics and Key performance Indicators which should be tracked by Email Marketers. 1) Clickthrough Rate What It Is: The percentage of email recipients who clicked on one or more links contained in a given email. How to Calculate It: (Total clicks OR unique clicks ÷ Number of delivered emails) * 100 Example: 500 total clicks ÷ 10,000 delivered emails * 100 = 5% clickthrough rate (Using either total clicks or unique clicks in the calculation above works, as long as you use the same…

Two methods to track your customers lifetime value in Google Analytics

In this article, Mr. Jim Gianoglio, Senior Analytics Consultant explains about tracking customer lifetime value in Google analytics for online shopping websites. In marketing, customer lifetime value (CLV), also referred to as lifetime value (LTV), is a prediction of the value a customer will have over there lifetime with your company or brand. This is often estimate, or averaged, sometimes with complex formulas. This topic has been thoroughly covered by some excellent posts, and several books,  so I don’t intend to regurgitate what’s already been written. My goal is to introduce…

New Big Data Platform Designed to Solve Digital Analytics Challenges

Webtrends Infinity is a new big data platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. It’s a new approach that takes the promise of big data and transforms it into a tangible, meaningful and practical solution for the endless seas of digital information that companies have struggled to take full advantage of. “Big data has matured rapidly in the last 10 years,” said Steve Earl, senior director of product marketing for Webtrends. “The big data ecosystem provides…

How to align User personas with content grouping in Google Analytics

In this article, David Kutcher  explains about aligning user personas with help of Google Analytics. The purpose of your content is not to feed the content beast or the empty space in your website, but to reach, connect and convert your target audiences to your business. As content marketing and intent-driven micro-moments evolve, defining your organization’s Buyer Personas and then strategically creating content that is aligned with one or more of those Personas provides a way towards the most effective content. The main reasons for this strategy are that you can create content…

Six Google Analytics Reports to add on your Website Content Audit

In this article, Daniel Hochuli explains about six basic Google analytics reports to be added tracking your website content. I’m a big believer that every good content marketing strategy begins with a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are. In this article, I will show you how a content audit with six important Google Analytics reports can help you make some smart decisions about the health of your…

What Google Panda wants your website to follow?

Search Engine Journal explains, What’s new with Google Panda update, With the launch of Panda, SEOs are more nervous than ever when it comes to their site’s survival in the search results. The mood has become more and more tense with many publishers scrambling to “fix” their pages in hopes of redemption. People are reading horror stories of seemingly innocent websites being affected by Panda. How can you be sure that you won’t find yourself in this same situation? Whether you are an in-house or freelance SEO, altering your approach to…

Nike’s new digital marketing strategy

Nike said late Tuesday that it is accelerating its digital strategy with the creation of a chief digital officer position, as it focuses on hitting the $50 billion revenue mark by the end of fiscal 2020. But what does that strategy entail? While Under Armour‘s  digital arm involves the development and sale of wearable fitness technology, Nike has shied away from hardware after abandoning its Nike FuelBand in 2014. But digital is a “vital accelerator” for the business, it said Tuesday. “We think this is e-commerce related,” Cowen & Co. analyst John…

7 Sweet Growth Hacks You Have to Try in 2016

Neil Patel – Co founder, Crazy Egg explains about the 7 sweet growth hacks marketers should try 🙂 Do you have a growth plan in place for 2016? Ready or not, here comes a new year of intensity, excitement, competition, and, hopefully, growth. But how are you going to grow? With the waning power of SEO, the competition of content marketing, and the noise of social media, how are you going to stand out? Growth hacking. Growth hacking is a mindset more than it is a set of tactics and…

How To Maximize Your Content Marketing Strategy With SEO

In this Article, Taylor Tomita shares tactics to be followed for Maximizing your Content Marketing strategy with help of SEO The panda is watching. When it comes to a Google search – a whole lot of factors play a part in where you turn up. But thanks to the 2011 Panda Updates these factors no longer include low-quality, ‘thin’ website content that is stuffed with keywords. If your website is seen as “high-quality” in Google’s eyes, these Panda updates will reward your website with ranking boosts, and more importantly – Traffic boosts.…

5 Things startup founders should know about SEO friendly web design

In this article, Aleh Barysevich is explainig about “Things every startup founders should know about SEO friendly web design” As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly. There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too! 1) It needs to be responsive…

7 Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice explains, the basic Facebook Marketing Mistake every Digital Marketers does, 1) Mistake: Mimic the competition  Herman Melville once said, “It is better to fail in originality than to succeed in imitation.” It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. While it might be true that there are no new ideas, there is your unique perspective. There’s the insight, experience and wisdom that’s woven into everything you do. And consider this, adding…