How to Build Healthy Backlinks for Startups

  Partner with niche-specific influencers Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. You can establish content partnerships with influencers who serve relevant content to your target audience. For instance, you can be a regular contributor to their blogs and occasionally link out to your own landing pages. Consumers are more likely to trust these links over one or two sponsored posts for two reasons:They trust the influencer to only allow contributors who provide value; and They trust the influencer to only allow…

7 Organic Growth Hacking tips for acquirring more Twitter Followers

In this Article, Spencer Huddon explains 7 tips for Organic Growth Hacking for increasing Twitter Followers, As a growth hacker, you want to grow your Twitter followers and increase the engagement. So here are some following steps to grow your follower base organically. So before starting anything, Make your Twitter profile updated. and verify yourself whether your website is responsive to mobile?  Make sure you are ready for rapid growth.  This means sprucing up your image online.  Check your profile on every social media channel – even the ones you don’t…

So what every Search Engine Marketing should be tracking?

Jordan Elkind explains What are the important aspects every Search Engine Marketers should be tracking from their campaign. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new shoppers you bring in the door, the less each of those customers is likely to be worth to the business in the long run. What accounts for this widely-observed phenomenon? There are a couple of factors that explain why number of…

Bing is real next big thing than Google! Here is why

Steve Sirich, GM of Bing ads explains why Bing is next big thing in search engine marketing than Google and How Bing has advanced the search and conversion results for all SME’s than google Adwords. Since launching in the Australian market in 2013 Bing Ads has grown in market share from five per cent to double digits (10 per cent) in 2016. Sirich told B&T: “You want to get to a per cent where you pass the ‘straight face’ test with a marketer. Which means we can actually ask for a marketer’s time, that the investment I’m…

Google Launches New Universal Analytics Premium Data Tools for Digital Marketers

This tuesday, Online search engine giant Google unveiled a new suite of marketing analytics and data products. The offering, the Google Analytics 360 Suite, will compete with similar marketing “cloud” solutions offered by companies such as Adobe, Oracle, Salesforce and IBM. The Google suite is compromised of six separate tools, some of which are new, and some of which are updated and repackaged versions of existing products. The idea is to provide marketers with a centralized platform to track and store information about customers and their behaviors. For example, the…

How to calculate ROI & Data for Social selling

[sgmb id=”1″]In this article, Tiffani Allen explains about ways to gain better ROI and data-driven social selling in all best social Media channels Facebook Reaches 3 Million Advertisers, Launches ‘Your Business Story’ Video Tool On March 2nd, Facebook announced they’ve reached 3 million advertisers on their platform. “To put that in perspective” author Andrew Hutchinson lists, “Twitter has 130,000 active users, Instagram recently announced they’ve hit 200,000 advertisers, and Google, currently the leader in the online ads space, is believed to have more than 4 million active advertisers (though they…

How to Use Google Analytics Custom Report

In this article, Shanelle Mullin explains about How to use Google Analytics Report. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Users: A segmentation level option. This is the broadest level; each individual person is a unique user. Sessions: A segmentation level option.…

How to impress your Boss with Social Media Reports

In this article, Emily Copp explains, 6 ways to impress your boss with your social media reports. You’ve passed through interviews with flying colors by promising big things for your new company’s social channels. You’re feeling really good. Fast forward a few weeks. The job offer afterglow is gone and it’s day one in your new role as content marketer or social media manager. You have to prove your marketing prowess and translate those fun GIFs into conversions and revenue your boss cares about. Let’s reiterate that point. Your boss…

6 Best Qualities of Digital Marketers

In this Article, Ashok – Digital Marketing Specialist explains about qualities every Digital Marketers should’ve before starting their career in Digital Marketing. Nowadays every sales professional & Digital Marketing students has this two questions on their mind: “What is Digital Marketing?” “Is Digital Marketing has a good growth in future?” As a Digital Marketer, I get a lot of questions from my friends, college juniors & colleagues. To be frank, Here is my answer to all these questions. YES! but not everyone can become successful Digital Marketer 🙂 Here are few…

9 Super cool Growth hacking tips to increase Twitter followers

Author Paul Schmidt explains 9 easy growth hacking steps to increase twitter followers organically. Organically growing a Twitter following is no easy feat. Who wants to follow a B2B paper shredding company or consumer-focused personal hygiene company like Q-tips®? You’d be surprised. However, in order to gain real business value from Twitter, you need to be tweeting to more than a 100 followers. Here are 9 ways to increase your business’s Twitter following: Follow buttons on your site: This may be the most obvious tip but you’d be surprised by…

4 Easy tips to create successful Digital Marketing strategy

According to recent,study by Susan Marshall, He interviewed 3,000 financial institutions found that fewer than 15% have mature digital marketing strategies. Here are four tips from marketing leaders in the financial industry to help you forge the right strategy and find success. 1. Be Data-Driven Donna Lyon, who heads up email channels at Ally Bank, says digital marketing has moved beyond brand awareness to a more sophisticated model — one that’s data driven. Data is the forefront of skyrocketing a business to its maximum level of success. In order to…