Why Search engine experts should not ignore Bing webmaster

Tony Edward leading columnist at Search Engine Land argues that, why most of our why search engine marketers should consider Bing webmasters as equal as Google search console: Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console. Rather, I’m suggesting the…

How do you Track Offline Interactions in Google Analytics

Tom Capper, leading Analytics consultant gives information about Tracking Offline interaction with the help of Google Analytics and steps about how to integrate it. The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as a customer, and yet we forget this in the data that we use to optimize our marketing efforts. Using Google Analytics, part of the solution to this problem is User ID, which allows us to track users as…

9 Simple Growth Hacks any Small Business can Implement

Sure Payroll Team explains “9 simple growth hacks any small business can implement” In 1996,  an email company named Hotmail launched with a small group of users. By the end of 1997, that company had 12 million users. How did they grow so dramatically in just a year and a half? Well, they looked at their initial numbers and saw that approximately 80 percent of new users came by referral from current users. To make the most of the referrals, Hotmail created their iconic email postscript: “PS. I love you.…

10 Basic Digital Marketing Metrics for Marketers

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how you will measure your success. When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The…

Google will soon fix their Search Analytics Bug in the Search Console

  Over the weekend, the Google Search Console suffered another bug — this one with the Search Analytics report missing a day of data on March 28. Many webmasters voiced their concerns over social media on the weekend, but don’t worry, it is a widespread bug and doesn’t impact your rankings or your indexing with Google. John Mueller, a Google webmaster trends analysts, said on Twitter that the data will be back soon. He said, “Yes, it will be back soon.” How soon is unknown, but if your clients complain…