How Location Based Marketing is bringing innovation in Marketing

In my 4th Edition of #Chaiwithbaba, I would like to share my notes from my college guest lecture by Asif Khan – Founder, Location Based Marketing Association. Asif is a veteran tech start-up and Marketing entrepreneur with more than 15 years experience. He also worked with leading companies like IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, and ScotiaBank. Let’s get started to know more about what is Location-based Marketing & How it works: What is Location-Based Marketing & LBMA? According to (What-is.com) Location-based marketing (LMS) is a direct marketing strategy that uses…

Promote your Business with Pokémon GO

The Pokémon GO craze is spreading faster than a zombie outbreak on roller-blades. If you don’t believe me, then just look at what happened when a rare pokémon was sighted in Central Park, NYC                                                        The app was made in partnership with developer Niantic and the Pokémon Company (both owned by Nintendo) and has rocketed the share price of Nintendo stock by 50% in…

The Real Power of Content Marketing Strategy with Inbal Sarig

In this week #ChaiwithBaBa Chat session, I’m going to chat with Inbal Sarig, who is currently Digital Marketing manager for Smart Money Invest. She has been working in Digital Marketing & Journalism industry for more than 6 years with various organizations like Ha’aretz- The Marker Group,  Hanan Mor Group. So let’s get start with the questions: B: Before talking about Content Marketing. Whatf made you change your career from Journalism to Digital Marketing? I: From childhood my passion was storytelling, so a natural choice for me was to study film…

#Chaiwithbaba – Is Online Marketing taking over Traditional Marketing?

On my 2nd #ChaiwithBaba session, I’m interviewing Rohit Sharma, who is currently working as Media Planner at DV8 Communications, Canada & Previously he worked for GroupM, Omnicom & clients like Google, Time Group & Microsoft etc.., As he is into Traditional Media, let’s find out how Digital Media is impacting Traditional Media, advertisement effectiveness & Customer engagement etc.., So lets start with the questions. Explain about your previous job Media planning/ Offline Ads?  I started my career with a creative agency as an account executive.My job was to work closely…

Chai with Baba – It’s all about SEO – Abid Momin

On my 1st #Chaiwithbaba session, I’m interviewing Abid, who is currently SEO manager for Explara.com. He has been working in SEO industry for more than 6 years with various online e-commerce companies like Ticketgoose.com, Explara.com & Creative Books. So what are we waiting for here, let me throw some kick ass questions to him 🙂 So before we start talking about SEO, You had very good knowledge on the tech side, What inspired you to start the career in SEO? Well, I was an engineering student and I was very much…