As we all know Google Shopping ads are mostly used by retailers to promote their online and local inventory, boost traffic to your website or local store, and find better-qualified leads. Basically, this is how Shopping campaign works, Marketer will send the product data with Merchant Center and create a campaign in AdWords. Then Google uses your campaign to create ads on Google and around the web where potential customers can see what you’re selling. Google use to call these placements as Shopping ads. These ads give Google users a strong sense about the product which Marketers are promoting. This ad helps users to understand more the product before they click the ad, which gives you more qualified leads.
Currently, Google Shopping ads are serving more than 22 countries (US, Canada, UK, Mexico, Japan, Brazil, Denmark etc..) and also with limited ad features in India. Now Google is rolling out Shopping ads beta version in following countries which include Argentina, Ireland, Malaysia, New Zealand, Philippines, Chile, Colombia, Ireland, Malaysia, New Zealand, Philippines, Portugal, Singapore, South Africa, and UAE.
For avail, this feature on beta version countries, Marketers have to register their product on feed section in Google Merchant Centre. Then create a new shopping campaign in your AdWords account and select the beta target countries. (SO SIMPLE RIGHT!).