The leading social media management platform Hootsuite announced they’re acquiring Snapchat analytics solution which is created by Naritiv. It is Los Angeles-based content creation company which is powering stories for various big brands. This acquisition adds acquisitions of digital ads technology leader AdEspresso, & social analytics solution provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution. As we all know Naritiv’s analytics solution has helped companies to understand and enhance the impact of their digital campaigns on Snapchat and here at HootSuite customers can expect Snapchat’s power as an emerging, brand-building video network.
“Dan Altmann, co-founder of Naritiv says “Hootsuite is a market leader for social media management across both paid and organic channels and we’re excited to see Hootsuite take our technology to the next level.”