Marvin Magusara – leading Digital Marker in Bournemouth explains 4 Secial Media Marketing trends to explore in 2018.
Social media content marketing is continually evolving, and businesses around the world need to make sure their marketing campaigns are keeping up.
As a quick reminder for all beginner marketers out there, good content is good content, no matter what kind of platform you implement. Our main goal should always be to create appealing, resonating content with our targeted audience, otherwise, we’ve failed. Setting that aside, we also have to acknowledge that even great content needs to be delivered the right way. Choosing this can be a big headache for most companies. Just as conventional publishing evolved decades ago, the digital marketing world is following the same path. However, there are two main differences: the rate of this change and the fact that most digital businesses are forgetting to be human.
Invest in Talent
By this point, most companies are clear that social media is vital from a consumer-engagement and brand-awareness standpoint, so they’ve progressively invested more and more in their social strategies. By the next year, we will continue to see strong investments in these strategies, but with a bigger emphasis on hiring qualified individuals that can constantly generate content for all social platforms out there.
The time for just cross-promoting the same old content on every platform is gone. We are now witnessing how the savviest companies are hiring folks that not only know how to grow your audience on a particular social platform but also have the knowledge to create specific content that engages that audience through every channel. These individuals must be highly organized and tech-savvy, and they must communicate beyond acronyms.
More Mobile-ready Content
According to recent surveys, mobile now represents 70% of all the time a user spends engaging with digital media, with smartphone apps alone accounting for the majority of this. The Facebook app maintains its leadership as the app with more penetration in the U.S. in 2017, while Instagram and Snapchat kept their seat in the top 10. Twitter is also continuing to be one of the most popular apps in the market, as reflected in the recent rise of its shares.
Its clear users are spending more and more time using social media from their smartphones, therefore, is likely that we’ll see how brands will invest more time and resources on mobile-ready content. This type of content is characteristically simpler and with fewer key presses to engage with it, yet it requires experienced and knowledgeable workers to create it.
*This article is orginally written in https://www.business2community.com