Emerging Digital Marketing Trends in 2018

Jennifer Gwinnutt, Digital Marketer ast iWeb, shares emerging Digital Marketing trends in 2018. This article was orginally posted in minutehack.com As 2017 enters it’s final phase, it’s the perfect time to look ahead and predict the Digital Marketing trends of 2018. There are a clear number of industry trends that have exploded onto the scene this year. Trends that are bound to flourish further into 2018. We divided our Digital Marketing trends of 2018 into three key prediction categories: Social Media, Sales and SEO. These are the three areas you need…

10 ways to Improve Keyword Quality Score in Google Adwords

Quality Score is one of the most important numbers in your AdWords account. Google generally defines it as a measurement of the usefulness of your ads to the searcher, but there’s a lot more to it. Quality Score is a dynamically generated variable; every single time a search query matches one of your keywords, AdWords recalculates Quality Score. Here are few important hacks that assist you to improve your quality score, check out them: 1) Use site link extensions. These can be exactly what the searcher is looking for, which…

3 Digital Marketing tips to boost up your business

Data Driven Campaigns: We all are in the age of big data and real-time analytics. Where every business wants their marketers to think more like data scientists and build their campaigns around customer analytics and real-time data. Hunches and lazy due diligence no longer have a place. Roughly in US 61% of senior  Marketing executives surveyed by Insights Reports said that data-driven marketing is crucial for success in this hyper-competitive global economy. This means leveraging the numbers for advanced segmentation, automated A/B testing, marketing campaign strategy, and better customer understanding. Influencer…

Google starts Testing Instant Apps on Android Phones

Yesterday Google folks announced they’ve have started testing their Instant App initiative in a move that could make it easier for developers and companies to manage their mobile footprints. As we all know, Google spoke about their Instant Apps concept at Google I/O conference in May. The basic idea for launching the instant app is to meld the Web and native apps mix and match UI  Google would naturally be able to surface more information in the deal. The win for developers is that users can run apps without installing…

How to write a Blog Post

You’ve maybe heard how dominant blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no thump with your leads and customers, and you’ll have fewer posts to put those valuable (CTA) calls-to-action that generate inbound leads. Need I say more? So let’s start with 9 Simple steps. How to Write a Blog Post: Some Simple Steps to Follow Step 1: Understand your audience. Step 2: Pick a catchy title (Min 65 Character with space). Step 3: Start with…

Basic Digital Marketing Activities to start with

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Digital Marketing activities are:- 1.  Website Creation (WordPress,…

Google Shopping Ads campaign goes for beta for 11 more new countries

As we all know Google Shopping ads are mostly used by retailers to promote their online and local inventory, boost traffic to your website or local store, and find better-qualified leads. Basically, this is how Shopping campaign works, Marketer will send the product data with Merchant Center and create a campaign in AdWords. Then Google uses your campaign to create ads on Google and around the web where potential customers can see what you’re selling. Google use to call these placements as Shopping ads. These ads give Google users a strong sense…

3 Key Rules of Digital Marketing Strategy for 2017

All we all Marketers saw drastic changes and updates in the Digital Marketing Industry like AMP, Google Penguin updates, FB Instant article, and of course Pokémon GO.  So by seeing all these I predict what are the three key things to consider when we create Digital Marketing Strategy. Make your visuals Interesting: Every customer gets engaged with the product when they see it visually, so make your product visual more interesting and convincing to your Target audience. It is also important to try visual channels like Instagram, Snapchat where you…

Google Adwords introduces Click-to-message ads to bring new way to communicate with customers

If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an in-person appointment.2 In the coming weeks, we’re introducing click-to-message ads to…

Best App Marketing Practices with Fbstart program

In my 6th edition of Chait with Baba session, I would like to share my notes from the Fbstart event, which I attended recently in Toronto. Micheal Hung, who works as Strategic Partner Manager at Facebook explained about Fbstart program & how native apps can get best results out of this program. I would like to share how Mobile App marketers can get the best Marketing results with the help of Fbstart program tools. What is Facebook start (Fbstart) Program? Facebook Start is new online incubator program initiated by Faceboook Inc,  where any mobile stage startups…

How Location Based Marketing is bringing innovation in Marketing

In my 4th Edition of #Chaiwithbaba, I would like to share my notes from my college guest lecture by Asif Khan – Founder, Location Based Marketing Association. Asif is a veteran tech start-up and Marketing entrepreneur with more than 15 years experience. He also worked with leading companies like IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, and ScotiaBank. Let’s get started to know more about what is Location-based Marketing & How it works: What is Location-Based Marketing & LBMA? According to (What-is.com) Location-based marketing (LMS) is a direct marketing strategy that uses…

Promote your Business with Pokémon GO

The Pokémon GO craze is spreading faster than a zombie outbreak on roller-blades. If you don’t believe me, then just look at what happened when a rare pokémon was sighted in Central Park, NYC                                                        The app was made in partnership with developer Niantic and the Pokémon Company (both owned by Nintendo) and has rocketed the share price of Nintendo stock by 50% in…

The Real Power of Content Marketing Strategy with Inbal Sarig

In this week #ChaiwithBaBa Chat session, I’m going to chat with Inbal Sarig, who is currently Digital Marketing manager for Smart Money Invest. She has been working in Digital Marketing & Journalism industry for more than 6 years with various organizations like Ha’aretz- The Marker Group,  Hanan Mor Group. So let’s get start with the questions: B: Before talking about Content Marketing. Whatf made you change your career from Journalism to Digital Marketing? I: From childhood my passion was storytelling, so a natural choice for me was to study film…

#Chaiwithbaba – Is Online Marketing taking over Traditional Marketing?

On my 2nd #ChaiwithBaba session, I’m interviewing Rohit Sharma, who is currently working as Media Planner at DV8 Communications, Canada & Previously he worked for GroupM, Omnicom & clients like Google, Time Group & Microsoft etc.., As he is into Traditional Media, let’s find out how Digital Media is impacting Traditional Media, advertisement effectiveness & Customer engagement etc.., So lets start with the questions. Explain about your previous job Media planning/ Offline Ads?  I started my career with a creative agency as an account executive.My job was to work closely…

6 Google upcoming Products you should try this year 2016

At this year’s Google I/O conference, Google displayed the future way of Interacting with the technology. It started with Google Assistant to Google Home, which they believe to take on rivals like Amazon Echo and Facebook’s new Bot chat. So here are the 6 Google Upcoming products you should try this year 2016. Google Voice Assistant: Sundar Pichai, CEO of Google, started the keynote followed by he made big announcement about Google Assistant. He explained How Google Assistant is going to bring two way communication between you and Google Assistant and…