10 ways to Improve Keyword Quality Score in Google Adwords

10 ways to Improve Keyword Quality Score in Google Adwords

Quality Score is one of the most important numbers in your AdWords account. Google generally defines it as a measurement of the usefulness of your ads to the searcher, but there’s a lot more to it. Quality Score is a dynamically generated variable; every single time a search query matches one of your keywords, AdWords recalculates Quality Score.

Here are few important hacks that assist you to improve your quality score, check out them:

1) Use site link extensions. These can be exactly what the searcher is looking for, which means they are more likely to click.

2) Use call extensions. Adding a phone number as a call to action may be exactly what people want.

3) Add location extensions. Adding your address info is likely to appeal for local searches.

4) Use product listing ads when you are an e-commerce store. They will add images to your ads, and make them much more appealing.

5) Don’t worry about negative keyword optimization as much for Quality Score (QS). Based on my research, Google only considers exact match keywords for QS. Negative keywords do matter though, and you really do need to pay attention to them.

6) Avoid using exclamation points. People seem to think they will get you higher CTR.

7) Use numbers in your ads. This breaks the pattern of text and grabs attention.

8) Look at the poor performing ads. If you are running tests on different ads for the same ad groups and keywords, and some are getting a lower CTR, then look to pausing them.

9) Ensure landing page quality. Google says these are all quality factors for the landing pages:

  • Relevant and Original Content
  • Transparency and Navigability

Note: Even though the quality is not officially part of the QS score, it is good to assume it matters, and then work to improve it.

10) Revisit the structure of your campaigns. Could you increase QS by changing which ads will appear for which keywords? You may want to pause ad groups that are simply not working for you. Look at best-converting ads and then take the language and approach from one and apply it to others.

This post was originally written by Salman Khan, Digital Marketer at Worldofchemicals.com. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/salman-khan

Google Shopping Ads campaign goes for beta for 11 more new countries

Google Shopping Ads campaign goes for beta for 11 more new countries

As we all know Google Shopping ads are mostly used by retailers to promote their online and local inventory, boost traffic to your website or local store, and find better-qualified leads. Basically, this is how Shopping campaign works, Marketer will send the product data with Merchant Center and create a campaign in AdWords. Then Google uses your campaign to create ads on Google and around the web where potential customers can see what you’re selling. Google use to call these placements as Shopping adsThese ads give Google users a strong sense about the product which Marketers are promoting. This ad helps users to understand more the product before they click the ad, which gives you more qualified leads.

Currently, Google Shopping ads are serving more than 22 countries (US, Canada, UK, Mexico, Japan, Brazil, Denmark etc..) and also with limited ad features in India. Now Google is rolling out Shopping ads beta version in following countries which include Argentina, Ireland, Malaysia, New Zealand, Philippines, Chile, Colombia, Ireland, Malaysia, New Zealand, Philippines, Portugal, Singapore, South Africa, and UAE.

For avail, this feature on beta version countries,  Marketers have to register their product on feed section in Google Merchant Centre. Then create a new shopping campaign in your AdWords account and select the beta target countries. (SO SIMPLE RIGHT!).

Promote your Business with Pokémon GO

Promote your Business with Pokémon GO

The Pokémon GO craze is spreading faster than a zombie outbreak on roller-blades. If you don’t believe me, then just look at what happened when a rare pokémon was sighted in Central Park, NYC

                                                     
 The app was made in partnership with developer Niantic and the Pokémon Company (both owned by Nintendo) and has rocketed the share price of Nintendo stock by 50% in the first week.
Promote your Business with Pokémon GO

In 7 days it surpassed twitter users in the US: Over 65 million. It has also taken the lead for the most time spend on an app.

 In order for your business to ride the Pokémon Go wave, you have to understand the basics of the game:

Promote your Business with Pokémon GO

 As you move around, your mobile phone will vibrate to notify you a pokémon is nearby. You can then check to see what type are near you as well as how close.

 The goal is to find all the different pokémon type and catch as many as you can.

Pokéstops are very popular hubs for pokémon gamers, locations are scattered across your area.Pokemon gamers are social and are exploring your city as we speak. Here’s 5 ways to engage them and drive foot-traffic to your business:

Promote your Business with Pokémon GO

 1) Let Pokémon Gamers Know Your Business is Near a Pokéstop

If your business is close to, or is actually a Pokéstop itself; announcing it on social media with appropriate hashtags can get your business in front of the gamers in your area.

Of course, your store must have something of value to offer in order to entice them. Restaurants/cafes or even video game stores would work well.

Promote your Business with Pokémon GO

 It’s the summer and Pokémon GO is getting people to walk a lot more than they ever did.

All that walking can work up an appetite and also make your conveniently placed restaurant all the more attractive.

2. Use Lure Modules to Drive People into Your Store

How do you get Pokémon GO gamers to come to your business? With pokémon of course! Lure pokemon to your store by downloading the app and purchasing a Lure Module. As pokémon start entering your store, so will the gamers chasing them. As the Pokémon GO website explains:

“A Lure Module attracts pokémon to a pokéstop for 30 minutes. Other people around the pokéstop can also benefit from the effect.”

Don’t forget to announce on social media beforehand that you will be doing a lure and tie in a promotional offer for your business with it. This builds anticipation and maximizes how many people turn up.

Promote your Business with Pokémon GO

 The New York Post reported that Sean Benedetti, Manager of L’inizio Pizza Bar in Queens, NY spent $10 on a pokémon lure at a pokéstop near him and it attracted enough gamers that weekend to boost his sales by 75%! 

3. Advertise Free Charging stations and a Promotional Offer

The Pokémon Go app is known to really drain your phone’s battery and gamers will welcome the opportunity to charge up.

A simple sign outside your storefront advertising charging stations and a promotional discount for gamers can drive foot traffic to your store. To drive purchases, include a message like “Show your Pokémon GO account and get 20% off.”

Gamers routinely stop off at Pokémon GO Stops in their vicinity and if you can make a visit to your store a part of that routine, you can grow your regular clientele.  

4. Offer Events or Meetups For Different Teams

Gamers can choose to be part of team Mystic, Valor, or Instinct. These teams battle for control of landmarks called gyms. Social media has shown that gamers show great pride in their team as it is a great source of competition.

Restaurants and bars have the opportunity to target these groups with events like “Team Mystic Meetups” and menu item specials.

5. If You Find a Rare Pokémon at Your Store, Let people Know!

 

Nothing gets gamers more excited than a rare pokémon sighting. Where there’s one there could be more!

Take a screenshot and share it on social media whenever you spot a noteworthy pokémon in or around your business.

This post was originally written by Talha Asif. You can get connected with him on following social media channels:

 L: LinkedIn.com/Talha

 

6 Google upcoming Products you should try this year 2016

6 Google upcoming Products you should try this year 2016

At this year’s Google I/O conference, Google displayed the future way of Interacting with the technology. It started with Google Assistant to Google Home, which they believe to take on rivals like Amazon Echo and Facebook’s new Bot chat. So here are the 6 Google Upcoming products you should try this year 2016.

Google Voice Assistant:

Sundar Pichai, CEO of Google, started the keynote followed by he made big announcement about Google Assistant. He explained How Google Assistant is going to bring two way communication between you and Google Assistant and he also mentioned last year 20% searches were made via voice in U.S and that is why Google is gearing up to make Voice search as more friendly to its users.

Google Home:

So followed by Google Assistant, there was an another announcement which was more innovative (As they call it like that) Google Home. It will take the best properties from Chromecast and use them in the house and it also has the search function built-in, so people can make voice search.

Duo:

It is a companion app for one-to-one video calling.  The goal of Duo is to make video calling faster even on slower network speed. Google is also adding a feature in Duo called Knock Knock, which allows you to make a live video of the other caller before you answer. It is coming live for this Summer on both Andriod & IOS.

Day dream:

Day Dream is going to be a new high-quality mobile virtual reality platform which allows manufacturers including Samsung, HTC and Huawei having smartphones capable of handling it. New hardware tools like headsets and a controller will be available for Daydream VR. Which is getting launched this fall and it will also include Google’s apps like YouTube, Street View, Play Movies , Google Photos and the Play Store.

Allo:

To compete with popular chat services such as Facebook’s Messenger, which recently announced an artificial intelligence features and WhatsApp which also owned by Facebook, Google is launching Allo by bringing interesting features like stickers and whisper chat. Allo also uses smart reply, which is a suggestive conversational response. It will use Google’s computers to predict how you want to respond, saving you typing. It will also chat directly with Google to find information or navigate. In Google Allo one can search the web, watch YouTube videos and even play games. Google Assistant is embedded in app too. Allo will be coming to market this Fall.

Android Wear 2.0:

Android Wear 2.0 will have a revamped user experience and standalone apps that run right on the watch, no matter where your phone is or even if it’s off. Users can now mix and match watch faces with various apps on any Android Wear ready smartwatch. A better keyboard is also available on the Android Wear smartwatch.

 

 

Growth Hacking tips for Entrepreneurs

Growth Hacking tips for Entrepreneurs

Mark Mitchell, MD of Mysocial agency shares exciting growth hacking tips for Entrepreneurs.

Growth. That’s what business is all about. Whether it’s your bottom line, your conversion rate, amount of sales, or Twitter followers – when it comes to growth hacking business, the numbers need to be going up (and up and up).

Time is of the element, of course. Growth is all well and good, but only increasing your margins by a hundred quid year-on-year isn’t even going to keep pace with inflation. Two extra sales this week compared to last signifies little – as that will easily drop again next week.

From the aspect of marketing, your social media presence needs to be constantly on a rapid increase, simply because every minute that ticks by – every second, in fact – thousands upon thousands more people are signing up to Twitter, Facebook, Instagram and all the rest, constantly diluting your business’s existence within them once more.

Growth Hacks – Number of social network users worldwide from 2010 to 2018 (in billions)

Number of Social Media Users

 

The Need For Speed

It almost seems like a cliché in this fast-paced modern world to say, “Growth must be achieved quickly, or not at all.” Well, in the early days of a business’s lifetime, cliché or not, this is true.

The fact is that 90% of startups fail. Of the 10% that succeed, fast growth is a common factor. Here’s Neil Patel writing in Forbes:

“Growth — fast growth — is what entrepreneurs crave, investors need, and markets want. Rapid growth is the sign of a great idea in a hot market.

“The founders of Wantful (inactive), confessed that they did not accomplish ‘highly accelerated growth required to secure later-stage venture capital.’ They needed funding, but when the company didn’t grow fast enough, they weren’t eligible to secure more funding. That was the beginning of the end.

“Growth leads to more growth, which leads to even more growth. A startup should not be satisfied with marginal single-digit growth rates after many months of operating. If the growth doesn’t happen after a certain amount of time, then the growth will not happen. A company that is not growing is shrinking.”

Patel, of course, is not the first entrepreneur or commenter to have made this observation on growth hacking. Indeed, the desire and need for fast growth has become so well documented that the various solutions that are ubiquitously proffered from all corners of the web now have an umbrella term/buzzword that they fall beneath – growth hacking, first coined by Sean Ellis in 2010.

5 Advanced Growth Hacking Techniques Worth Considering

OK, so the concept of ‘growth hacking’ – i.e. using creativity, social metrics and analytical thinking to accelerate sales, exposure and business growth – has been around for a few years now. As marketers, we are all aware of the term, and most of us will have been in the game long enough to work out which techniques work for us, and which ones don’t.

I’m sure, for instance, that by now we all know the importance of engaging our social media audiences on a pretty much constant basis. Once upon a time that was considered to be ‘growth hacking’ – but now it’s just part and parcel of the regularfun and games at the office.

No, such things have been absorbed into the quotidian editorial calendar. Everyone’s doing them, and so by just sticking to these ‘old hat’ methods alone, you will not be gaining a competitive advantage – which is exactly what you need to ensure meaningful acceleration, and find yourself in the exceptional 10% of startups that actually succeed.

So, here we have 5 advanced growth hacks most definitely worth considering to keep yourself in the game.

1. Give The Impression That You’re Larger Than You Are

Hacking, of any sort, implies that you are not necessarily concerned about playing by the ‘rules’. Computer hackers, of course, take this to the extreme and conduct in illegal activity to get what they need. But, that’s a rather risky venture for the legitimate businessperson, and not something I’m going to recommend or even condone here.
In fact, I’m not going to even suggest that you start telling fibs, as this can also land you in hot water. However, there are ways that you can give a certain impression to your customers that you are indeed larger than what you are in fact larger than you really are, as a means to attract new users of your product or service.

For instance, you could purchase relatively cheaply several phone numbers and display them on your website – one for sales, one for enquiries, one for accounts etc. Now, all the numbers simply redirect to the same person in the same office, but visitors to your website don’t need to know that. In fact, you could even purchase a set of international numbers, to make it appear that you have offices all over the world.

There are other ways that you can create a similar effect. Take transportation serviceLyft, for example. Using growth hacking to accelerate in the early phases, they wanted to make sure that every single passenger that tried to use the service wasn’t let down. However, they also wanted to make sure that their drivers had an income to keep them happy so they’d always be available until the company took off. And so, Lyft hired a large number of drivers and paid them an hourly rate just to sit around waiting for passengers. Customers were astounded by the level of service, and so they came back again and again, and of course spread the word about how reliable Lyft was.

2.  Befriend The Big Influencers On Social

If you want to grow big and grow fast on social, then you’ve got to have a means of making your content go viral. Now, this is nigh-on impossible if you’ve only got 100 or even 1,000 followers. And so you need to start rubbing shoulders with some of the big players who are already excelling on Twitter and hack into their audience.

So, locate these key influencers in your industry – and you can use tools like Traackr or followerwonk – and establish a social media growth hacking connection. As you relationship grows, they will be more inclined to share your content with their much larger audience, and all of a sudden you’ve got thousands of new tweeters flocking to your accounts and from there your website. All you’ve got to do is make sure that you’re producing some sterling content that’s shareable.

3. Improve Your Proposition

Yes, this is something that too many companies fail to get right. Sometimes, no matter how much marketing and promotion you invest in, you still don’t achieve your dreams. At such times it’s really worth considering investing back in the business idea itself, rather than to waste more time and money on further promotions.

Indeed, the likelihood is that there’s something fundamentally at fault with what you’re peddling, which, in your love and enthusiasm for your own creation you have overlooked. But, once you take another look, you reveal the flaw, get it fixed, and then you can get back in the driving seat.

Some people call this the ‘Aha! moment’. For example, I’m sure you’ve all watched David Fincher’s The Social Network about the Mark Zuckerberg and the rise and rise of Facebook. The ‘Aha! Moment’ for Zuckerberg in the film was when he realised that including a ‘relationship status’ on users’ profiles was the perfect thing to drive interest in the site amongst college students – all of a sudden a lot of teenagers began to take notice.

4. Barter Hard For Referrals

There are two age-old marketing ‘growth hacking techniques’ that can’t be beat – word-of-mouth referral, and free stuff. So, combine the two into an ultimate growth hack to defeat all growth hacking methods known to man.

Dropbox did this to great effect, increasing signups by 60% – and they did it very simply. Everyone who signs up to Dropbox has the opportunity to refer a friend. If the referral is successful, then both the referrer and referee are rewarded with extra free storage space.

Simple – so how can you create a similar hack with your brand?

5. Don’t Be Afraid To Give Away Free Stuff – Randomly

Random acts of kindness go down a storm with customers and do wonders to boost your online reputation and profile. What is more, they encourage users to keep using your service.

Emails that offer 50% off, FREE SHIPPING or what have you are all well and good – but, as consumers, we’re a bit sick of them, because they’re essentially still ask us to buy stuff.

Dropbox, the kings of growth hacking, are known to randomly give away free extra storage space for customers, and various other subscriber platforms sometimes offer no-strings-attached extensions on free trials. These emails come as a breath of fresh air for consumers who are fed up of all the junk that ends up in their inbox. And it will almost certainly increase the opening rate of your future emails – just think what more free stuff might be in this one!!

So there are my top tips for turbo-charging your business growth. Let me know if you can add to this list in the comments and it would be great to hear of some personal experience with ‘growth hacking’.

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9 Simple growth hacks for Small Business

9 Simple Growth Hacks any Small Business can Implement

Sure Payroll Team explains “9 simple growth hacks any small business can implement”

In 1996,  an email company named Hotmail launched with a small group of users. By the end of 1997, that company had 12 million users.

How did they grow so dramatically in just a year and a half? Well, they looked at their initial numbers and saw that approximately 80 percent of new users came by referral from current users. To make the most of the referrals, Hotmail created their iconic email postscript: “PS. I love you. Get your free email at Hotmail.”

That single line, added at the end of every email sent through Hotmail, drove millions of new users in an ever-widening ripple effect.  Hotmail successfully created one of the first documented growth hacks.

Growth hacking is the combination of product design, marketing, and data with the overall goal of driving customer growth.  Initially popular among fast-growing startups, the principles of growth hacking have since spread to the wider business world.  With a focus on understanding the customer and designing the right product, successful growth hacking drives growth in both the short- and long-term.

So how can you apply a growth hack like Hotmail’s to build your own business?

Let’s explore nine innovative and data-driven growth hacks that you can adapt to your own situation.

1. The Webinar Hack

When you’re trying to find potential customers, you don’t just want to reach a massive number of people.  In fact, you might not need to reach very many people at all. You just need to find the right people.

Unbounce uses a variety of content marketing technique to reach customers. They write a popular blog, produce quality E-books, and even offer a free email course. But when they started focusing on webinars those quickly became their number one acquisition strategy.

Because webinars offer an urgent incentive (“join before it fills up!”), you can drive significant interest. Once in the webinar, you get the opportunity to provide high-value teaching, which improves the perception of your company.

And at the end of the webinar, you get a few minutes to explain your product.

Here’s how to run a successful webinar with very little work:

1. Pick a topic or get a guest speaker.

2. Create the webinar on GoToWebinar.

3. Make your landing page where people can join.

4. Do a dry run to make sure everything works.

5. Host the event and provide epic value.

6. Follow up with an email and encourage people to become customers.

Then assess how the webinar went, make a few changes to your strategy, and do it again.

2. The Giveaway Hack

AppSumo, a daily deals website focused on digital goods, has been extremely successful at running giveaways to increase their email subscription list. In just 10 months, by 147,973 new subscribers. Since each subscriber resulted in an average of $0.83 gross revenue, that’s a pretty significant marketing campaign.

So how’d he do it? Simple: He ran a steady stream of targeted giveaways.

He gave away Evernote subscriptions, in-person courses, and even MacBook Airs (the MacBooks performed worst!). Some giveaways drove a few subscribers and some drove thousands, but giveaway by giveaway the email list (and bank account) grew steadily.

So how can you run your own giveaway?

1. Find a specific product that only your target customers would like (broadly popular products attract generic leads).

2. Create your giveaway with something like KingSumo or Gleam.

3. Promote your giveaway with Facebook ads and your current email list.

4. Encourage social media shares for your giveaway participants.

5. Send a drip campaign to your new leads to convert them to customers.

If you choose the right product and audience, the money you spend on Facebook should start a chain reaction as current participants share your giveaway with their friends.

3. The Guest Post Hack

When Charlie Hoehn wanted to drive sales of his first published book, he turned to guest posting to reach potential readers. During the first month after publication, Charlie published nearly 20 guest posts and also made guest appearances on a couple of podcasts.

The result? He reached nearly a quarter of a million people and sold 2,000 copies. His self-published book landed on the top of its Amazon category.

Guest posts are powerful tool that can drive highly targeted visitors to your website. So how can you do the same thing for your site?

Here’s how you can create guest posts to drive customers to your own website:

1. Find popular blogs with audiences that match your target customer profile.

2. Write value-packed guest posts targeting particular blogs.

3. Email the blog author with your proposed guest post.

4. Continue emailing until you find a blog that’s interested in publishing.

5. Repeat … and make your posts better each time.

To make your guest posts even more successful, put together a custom pack of bonus materials for readers who join your email list. You can use extra information like PDF checklists, case studies, and exclusive videos to convert more leads from each guest post you publish.

4. The Two-Sided Incentive Hack

Since 2009, the car service Uber has raised millions of dollars and is currently valued at $18 billion. It’s now available all over the world and are even planning to break into the lucrative mainland China market in the near future.

How have they achieved this kind of growth? While many growth tactics factor into their speedy ascent, word of mouth (a.k.a., the viral factor) has driven their growth “substantially”.

To spur word of mouth even further, Uber uses a two-sided referral program. All current customers are automatically enrolled and given their own referral codes. When they give those codes to their friends, both the referrers and the customers they refer get a nice credit to their Uber account.

This gives the new customer a chance to try the service for little or no cost, and it gives the referring customer a friendly “thanks” for sharing.

To create your own double-sided incentive:

1. Make sure your product is worth sharing.

2. Find something current customers will value.  Free credit is an obvious win, but swag or VIP status might be good too.

3. Find something that will hook new customers.  Free trials or credits will let them try your product without any risk.

4. Promote it to all your current users through email and in-product messaging.

If done right, two-sided incentives can drive significant word of mouth, increasing the impact of all your other marketing endeavors.

5. Exit Popup Hack

WPBeginner, a free resource site for WordPress beginners, grew their email subscription list by using an exit popup display. In less than 10 minutes, WPBeginner increased their email subscribers by 600 percent. Prior to the change, they gained 70 to 80 new subscribers each day, and after the change they gained 445 to 470 every day.

How did they drive such a significant improvement? Using a simple popover with exit intent tracking. When a visitor arrives at their website, WPBeginner starts tracking their mouse movements. If the visitor’s mouse starts moving to close the window, a non-intrusive popover invites the visitor to subscribe for more articles.

By giving the visitor time to read before offering the upsell (i.e., the subscribe box), exit popups reach potential users at a time when intent is high, thus boosting conversions. Additionally, these popovers are non-intrusive, so the user can easily close the tab without any of the annoyances of a traditional popup.

To create an exit popover of your own…

1. Install software like SumoMe or OptinMonster.

2. Add copy for a simple subscribe box.

3. Connect to your email service (MailChimp, Aweber, etc).

Bonus: Create a special ebook or email course as an incentive.

Popovers always drive significant email signups since they’re more noticeable, but popovers with exit intent take it to the next level.

6. Retargeting Hack

Nitro, a commercial software development company, runs their business with a freemium business model and they receive a lot of trial users who never convert to a paid plan. To combat this conversion issue, they experimented quite successfully with retargeting ads. Using IP addresses, retargeting ads show specifically to people who joined Nitro’s trial but haven’t yet converted to a paid plan.

After launching these retargeting ads, Nitro has seen an 18 percent increase in online sales. Even better, they’ve seen a 3.9 times return-on-investment (ROI), which means that for every dollar spent on retargeting ads, Nitro has made $3.90.

The technical side of retargeting ads based on IP addresses sounds super complicated, but happily setting up your own retargeting campaign is actually really easy.

Here’s how you do it:

1. Join a retargeting service like Adroll (my favorite).

2. Add their code snippet to your website (just like Google Analytics tracking).

3. Select an audience to retarget (people who visited your website, trialers, etc).

4. Create an advertisement image (I used Paint.NET).

5. Start your campaign.

6. Test different campaigns to optimize ROI.

Like any other advertising platform, retargeting experts can help with all sorts of detailed optimization, but you can still achieve amazing results in just a couple hours of setup. If I did no other paid advertising, retargeting ads are the first place I would spend my money.

7. Drip Campaign Onboarding Hack

Too many marketers think their work ends once a customer signs up. On the contrary, joining your product is just the first step—acquisition. Now you need to help them activate by helping your users form a habit.

This process of onboarding can be dramatically improved with an automated drip campaign. Based on your knowledge of common questions, you can design a drip campaign with something like Intercom that sends a series of “power user” tips.

How effective are onboarding drip campaigns? Editing software Draft used this onboarding hack to improve the conversion from freemium to paid. With just one automated message, they boosted revenue by 200 percent.

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Twitter Marketing

Twitter Growth Hacking

7 Organic Growth Hacking tips for acquirring more Twitter Followers

In this Article, Spencer Huddon explains 7 tips for Organic Growth Hacking for increasing Twitter Followers,

As a growth hacker, you want to grow your Twitter followers and increase the engagement. So here are some following steps to grow your follower base organically.

So before starting anything, Make your Twitter profile updated. and verify yourself whether your website is responsive to mobile?  Make sure you are ready for rapid growth.  This means sprucing up your image online.  Check your profile on every social media channel – even the ones you don’t plan on actively promoting.  If they exist, someone will find them and they’d better look good!  This means separating your personal profiles from your professional ones.  Once separated, personal profiles should be restricted to friends only.

  1. Create a Plan of Attack.  How are you going to proceed?  Do you know your audience?  You must know who you are targeting with your efforts.  To whom does your product or service appeal?  What is the purpose of your growth hacking?  Why are you seeking to grow quickly rather than the more traditional method of slow and steady?  Once you have the answers to these questions you can proceed with actual growth hacking in an effective manner.
  2. Twitter Chats.  Twitter chats are a very effective way to get your brand in front of a lot of people at once.  Just make sure you are contributing relevant information to the conversation, not simply looking to promote your brand.  Looking for a larger Twitter chat to join?  I always recommend #BufferChat,#BizChats, and #HootChat for starters.  Try googling “Twitter Chats for (insert your industry).  There are a lot of lists.  Just make sure they are recent.  Many chats began and ended years ago.  You can also look up “#TwitterChat (insert your industry)” on Twitter itself.
  3. Use Short, Relevant Hashtags.  Hashtags make it easy to locate similar content on Twitter, but the system only works if everyone tags their tweet with relevant hashtags.  For example #Safety is one of the most popular hashtags on Twitter, but if doesn’t relate to your post, don’t use it just to garner traffic.  Also, don’t spam us all with hashtags that are extremely long. #NoOneWantsToReadAHashtagLikeThisOne.  Studies have shown that tweets with just two short hashtags (and an image) are far more likely to receive engagements.  I would use #GrowthHacking and #SocialMediaMarketing (or #SMM) to promote this article.
  4. Target Influencers.  You need to get your tweets in front of a bunch of people all at once.  One of the simplest ways to do so is to be retweeted by someone with a lot of followers.  Research the influencers in your industry and find their twitter handles.  If they have a large number of followers, engage them.  Read their timelines.  What are they retweeting?  Mirror your content (with relevant hashtags!) and be sure to tag your influencer.  Mirror, but don’t copy.  No one wants a copycat and if you are going to repost rather than retweet, be sure to give credit where credit is due (For example use “via @spencerhudonii” if you are reposting this article).
  5. Schedule Posts.  You can’t always be on Twitter, but you CAN spend an hour or two a week planning and scheduling your posts.  There are extremely helpful apps such as Buffer and Hootsuite, amongst others.  Personally, I love Buffer.  The free version will work just fine, but if you can afford $10/month the paid version is well worth it.  I can quickly post and/or schedule content from various feeds to all of my social media profiles in one app.
  6. Be Consistent.  Consistency is key when building your Twitter followers.  Don’t post erratically.  If you’ve never mentioned sports in your profile or tweets, it may appear odd to your followers if you start tweeting to an athlete.  Also, long periods of inactivity will decrease your follower count and stunt your ability to build it back up again.  Consistency gives your followers the impression that you are active and knowledgeable in your field.

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9 Super cool Growth hacking tips to increase Twitter followers

Author Paul Schmidt explains 9 easy growth hacking steps to increase twitter followers organically.

Organically growing a Twitter following is no easy feat. Who wants to follow a B2B paper shredding company or consumer-focused personal hygiene company like Q-tips®? You’d be surprised. However, in order to gain real business value from Twitter, you need to be tweeting to more than a 100 followers. Here are 9 ways to increase your business’s Twitter following:

  1. Follow buttons on your site: This may be the most obvious tip but you’d be surprised by the amount of companies that don’t do this. On your blog and other shareable pages on your site add this button into your template.
  1. Embedded Tweets:  Prove to users that you are worth following. Embed a tweet promoting the blog post on the actual blog post. Embedded tweets have ‘follow’ buttons on them and also allow users to see the types of tweets you post.
  1. Contests: Twitter’s contest rules are much more lax than other networks. Host a contest that requires entrants to tweet out your contest and follow your profile. You don’t have to give away a massive prize either. Something meaningful and relevant to your audience under $20 can pay dividends.
  1. Network Effect: Perceived value from your Twitter feed is important in increasing the amount of followers to your business profile. You want others to be able to relate and see that the user they are following will be promoting content that is adding value to their life. Here is one way to capitalize on this: tweet out an article NOT from an industry influencer and make sure to include their handle in the tweet. Then, retweet or favorite an article from one of the influencer’s followers. When the follower looks at your profile, they’ll see you share content from someone they follow and may be likely to follow you.
  1. Public speaking: From my experience, public speaking is a surefire way to build up relevant followers to your Twitter profile. When preparing the slides for your next presentation, add your Twitter handle and a link to the Slideshare deck on the first, second and final slides. Further, in the opening of your presentation, encourage attendees to share the conference hashtag and link to your deck.
  1. Webinars: Similar to public speaking, guest hosting webinars with other companies and professionals outside your company can draw in followers. Leverage your co-host’s network to increase awareness of your brand and make sure to include your Twitter handle in the footer of all of your slides. Encourage users to tweet out questions or comments to your handle.
  2. Events: Events are a great source of Twitter followers.  Before, during and after sessions in most conferences attendees are sharing speaker quotes, resources and the conference hashtag. During event sessions, speakers will often share resources that are not on their slides.  Be helpful to session attendees by sharing a link to those resources on Twitter. This is a great way to standout amongst the crowd especially if you’re at a large conference/event.

    Can’t make it to the blockbuster event of the year? That’s okay, you can still connect with attendees by creating a social listening stream and then retweeting, favoriting or commenting on tweets with the hashtag.Here’s an example of our listening stream for a recent HubSpot User Group event:

twitter-feed

  1. Twitter Chats: Similar to webinars, hosting or joining Twitter chats is a great way to build Twitter followers. If you are hosting a Twitter chat, invite a co-host that has an existing Twitter following and cross promote the event. New to Twitter chats? No problem, we have you covered. Find relevant industry Twitter chats using this extensive list. Then use this Twitter Chat 101 guide from Buffer to get you started.
  1. Email signature buttons: Last but not least, include a link to your Twitter profile in the footer of your email. This goes for personal and company-branded emails. Scale this to your whole company by providing the signature snippet that employees can easily copy/paste into their email signature.

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7 Sweet Growth Hacks You Have to Try in 2016

Neil Patel – Co founder, Crazy Egg explains about the 7 sweet growth hacks marketers should try 🙂

Do you have a growth plan in place for 2016?

Ready or not, here comes a new year of intensity, excitement, competition, and, hopefully, growth.

But how are you going to grow?

With the waning power of SEO, the competition of content marketing, and the noise of social media, how are you going to stand out?

Growth hacking.

Growth hacking is a mindset more than it is a set of tactics and strategy. Through growth hacking, entrepreneurs, business owners, and marketers can rise above the noise, expand beyond their dreams, and blow the competition out of the water.

Here are seven must-try growth hacks for 2016.

1. Webinars

Hosting a free webinar is a killer growth hack technique that shows no sign of slowing down.

A webinar is an online presentation, usually live, given by an expert on a relevant topic.

When a user attends a webinar, they are serious about the topic. The engagement statistics are shocking. Attendees will stay tuned in for an average of 54 minutes. Attendees participate in polls, use group chat, participate in Q&A, and, best of all, they convert.

I’ve been using webinars with jaw-dropping success. Here are some power hacks that I’ve discovered while using webinars:

  • Increasing urgency through limited-time sign-ups or capped registration is a great way to drive up attendance.
  • Hosting a webinar on a relevant topic is the best way to get users interested.
  • Don’t go halfway. Give attendees your absolute best content.

Webinars don’t cost much to produce. If you try one new marketing method in 2016, I recommend that it be webinars.

2. Facebook groups

People love to be involved in exclusive groups. Groups can be a source of inspiration, accountability, friendship, motivation, and learning.

With Facebook’s declining organic reach, many smart growth hackers have turned to Facebook groups as their number one method of engaging users.

Facebook groups have built-in reach since most users will receive notifications whenever someone posts in the group. These groups aren’t designed for marketing per sec, so there’s much more engagement and activity.

Eventually, these groups become red hot marketing funnels. Though they take time to grow and some effort to sustain, they pay back in spades.

3. Forced virality

Forced virality might sound like a Blockbuster vampire movie, but it’s actually an ingenious growth hack technique. I’m surprised that more people aren’t doing it.

Here is how it works. In order for users to get access to a product or service, they must invite a certain number of additional users.

One video game marketer tried this technique, and this is what happened:

I made a game that at a certain point you had to invite another person in order to progress…it worked incredibly well and it didn’t piss as many people off as I thought it would. At that middle point in the game, most users were happy to spread the word. 10,000+ users in 2 days.

I implemented forced virality on some of my free SaaS products, and saw astronomical results.

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