6 Google upcoming Products you should try this year 2016

At this year’s Google I/O conference, Google displayed the future way of Interacting with the technology. It started with Google Assistant to Google Home, which they believe to take on rivals like Amazon Echo and Facebook’s new Bot chat. So here are the 6 Google Upcoming products you should try this year 2016. Google Voice Assistant: Sundar Pichai, CEO of Google, started the keynote followed by he made big announcement about Google Assistant. He explained How Google Assistant is going to bring two way communication between you and Google Assistant and…

How do you Track Offline Interactions in Google Analytics

Tom Capper, leading Analytics consultant gives information about Tracking Offline interaction with the help of Google Analytics and steps about how to integrate it. The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as a customer, and yet we forget this in the data that we use to optimize our marketing efforts. Using Google Analytics, part of the solution to this problem is User ID, which allows us to track users as…

10 Basic Digital Marketing Metrics for Marketers

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how you will measure your success. When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The…

Google Launches New Universal Analytics Premium Data Tools for Digital Marketers

This tuesday, Online search engine giant Google unveiled a new suite of marketing analytics and data products. The offering, the Google Analytics 360 Suite, will compete with similar marketing “cloud” solutions offered by companies such as Adobe, Oracle, Salesforce and IBM. The Google suite is compromised of six separate tools, some of which are new, and some of which are updated and repackaged versions of existing products. The idea is to provide marketers with a centralized platform to track and store information about customers and their behaviors. For example, the…

How to Use Google Analytics Custom Report

In this article, Shanelle Mullin explains about How to use Google Analytics Report. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Users: A segmentation level option. This is the broadest level; each individual person is a unique user. Sessions: A segmentation level option.…

6 Email Marketing hack Metrics & KPIs You Should Be Tracking

In this article, Lindsay Kolowich explains about Email Marketing Metrics and Key performance Indicators which should be tracked by Email Marketers. 1) Clickthrough Rate What It Is: The percentage of email recipients who clicked on one or more links contained in a given email. How to Calculate It: (Total clicks OR unique clicks ÷ Number of delivered emails) * 100 Example: 500 total clicks ÷ 10,000 delivered emails * 100 = 5% clickthrough rate (Using either total clicks or unique clicks in the calculation above works, as long as you use the same…

Two methods to track your customers lifetime value in Google Analytics

In this article, Mr. Jim Gianoglio, Senior Analytics Consultant explains about tracking customer lifetime value in Google analytics for online shopping websites. In marketing, customer lifetime value (CLV), also referred to as lifetime value (LTV), is a prediction of the value a customer will have over there lifetime with your company or brand. This is often estimate, or averaged, sometimes with complex formulas. This topic has been thoroughly covered by some excellent posts, and several books,  so I don’t intend to regurgitate what’s already been written. My goal is to introduce…

New Big Data Platform Designed to Solve Digital Analytics Challenges

Webtrends Infinity is a new big data platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. It’s a new approach that takes the promise of big data and transforms it into a tangible, meaningful and practical solution for the endless seas of digital information that companies have struggled to take full advantage of. “Big data has matured rapidly in the last 10 years,” said Steve Earl, senior director of product marketing for Webtrends. “The big data ecosystem provides…

How to align User personas with content grouping in Google Analytics

In this article, David Kutcher  explains about aligning user personas with help of Google Analytics. The purpose of your content is not to feed the content beast or the empty space in your website, but to reach, connect and convert your target audiences to your business. As content marketing and intent-driven micro-moments evolve, defining your organization’s Buyer Personas and then strategically creating content that is aligned with one or more of those Personas provides a way towards the most effective content. The main reasons for this strategy are that you can create content…

Six Google Analytics Reports to add on your Website Content Audit

In this article, Daniel Hochuli explains about six basic Google analytics reports to be added tracking your website content. I’m a big believer that every good content marketing strategy begins with a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are. In this article, I will show you how a content audit with six important Google Analytics reports can help you make some smart decisions about the health of your…