15 Off-page SEO Techniques for any Websites

15 Off-page SEO Techniques for any Websites

In Search Engine Optimization, Off-Page Optimization refers to factors that have an effect on your Blog/Website listing in natural search results. These factors are off-site in that they are not controlled by you

15 Important Off-Page Techniques

Off Page SEO Tasks to improve your website’s visibility:

1.     Social Site Link Submission (Facebook, LinkedIn, Twitter, StumbleUpon etc.…)

2.     Search Engine Submission (Google, Bing, viesearch etc.…)

3.     Social Bookmarking (Plurk, Diigo, Reddit etc.…)

4.     Blog Submission (Weebly, WordPress, blogger etc.….)

5.     Directory Submission (Globaldirectorylisting, linkcentre, gainweb, etc.…)

6.     Business Listings (Dmoz, edufrog, bizzcityinfo etc…)

7.     Classified Submission (Ad Submission) (Quikr, clickindia etc.…)

8.     Forum Posting (Bookforum, forum.cnet, forum.siteground, etc…)

9.     Article Submission (Hubpages, sooperarticles, squidoo etc…)

10. PR Submission (Press Release) (Onlineprnews, prlog, pr-inside etc.…)

11. Ping Submission (Pingomatic, pingoat, bulkping etc.…)

12. PDF Submission (Slideshare, issuu, pdfsr etc.…)

13. PPT Submission (Slideshare, issuu, scribd etc…)

14. Image Submission (Imgur, Instagram, flicker, Pinterest etc…)

15. Video Submission (Vimeo, Youtube, blip etc.…)

These 15 techniques are just some of the ways that you can improve your On-Page SEO. Anyone used independently of the others won’t make much difference to your site ranking, it can help to improve your site traffic.

Other than Off-Page Techniques, You can Click here to know 15 Off-Page techniques to implement for any websites.

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

T: @chandan18gupta

5 Free Google tools for better SEO results

5 Free Google tools for better SEO results

Google SEO Tools has all of the information you require to get your website/blog ranked fast and correctly. These tools are fast, free, and easy-to-use.

Once you understand how to rank your websites (Read 15 On-Page SEO techniques and 15 Off-Page SEO techniques for best rank), you’ll be able to apply the Traffic Accumulation Model. This is a unique model that teaches you how to build up traffic by building several websites/blog across a specific niche.

1.  Google Keyword Planner

2.  Google Webmaster

3.  Google Business

4.  Google Analytics 

5.  Google Tag Manager

Google Keyword Planner:

This new keyword tool combines basics of two existing keyword tools, the Google Keyword Tool and the AdWords Traffic Estimator, adding a more structured and included workflow as well as all sorts of new bells and whistles. Google Keyword Planner helps to find new keywords and give stats for all keywords with needful filters for SEO or PPC.

Google Webmaster:

There are many Google free SEO tools, but the Google webmaster tool probably is the most useful one. GWT is a set of tools that allows contacting Google support and customising many other aspects. E.g., configure the list of links, parameters of indexation, sitemap submission, to check error, check keywords entered by the users, got on your site, check clicks for each keyword, statistics and much more.

Google Analytics:

Google Analytics is a great way to find out how people/user are finding & using your website. This gives you valuable information that you can use to improve your website. It tracks website traffic and produces reports based on the statistics generated from the web analytics.

Google Business:

Formerly called Google Places (Special for Local business) – Get your business on Google for free. Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps, images, Contact Number or reviews for your business.

Google Tag Manager

Google Tag Manager is a free Google tool that makes it easy for non-technical or marketers to add and update website tags — including conversion tracking, site analytics (Google Analytics), re-marketing, Search Console (Google Webmaster) and more—with just a few clicks, and without needing to edit your website code. Just paste a single code on the website and else code upload on google tag manager dashboard. It is the latest technique provided by Google.

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

T: @chandan18gupta

15 OnPage SEO Techniques for any Websites

15 OnPage SEO Techniques for any Websites

When it comes to On-Page SEO, I’m sure you’ve heard enough about title tag, meta description and keyword density for one lifetime.

If you’re eyeing for some practical strategies that you can use on your blog today, then you’ll love this Article.

On-Page Search Engine Optimization Techniques:

1.     Proper selection of focus keyword.

2.    Irresistible & Keyword focused title.

3.    Short, Crispy and relevant URL.

4.    Use the updated Sitemap (/sitemap.xml).

5.    Removal of stop words from post URL.

6.    Use of focus keyword in the content and URL.

7.    Use of focus keyword in the first paragraph.

8.   Use of Multimedia.

9.    Alteration tags to images.

10. Use of featured images.

11.  Use single H1 (Main Heading) tag.

12. Use of Focus keyword in H2 or H3 tags.

13. Use of outbound & interlinking.

14. An inclusion of social Media icons or buttons.

15. Writing Meta description with focus keywords.

These 15 techniques are just some of the ways that you can improve your on-page SEO. Anyone used independently of the others won’t make much difference to your site ranking, it can help to improve your site traffic.

Note: – Only WordPress’s CMS blog include “Focus Keyword” and other CMS (PHP, .HTML, Joomla, Magneto or etc…) use “Meta Keywords”

This post was originally written by Chandan Gupta, Digital Marketer at DS Digital Pvt Ltd. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/Chandandigitalmarketing

What is Real Time Penguin update? How to Recover from it?

There will be no more notifications regarding Penguin update hereafter as Google has made penguin as real time now. Real-time penguin is great & will create less impact on sites, especially if your competitors are ruining your business & doing negative SEO onto your website. Because, as soon as Google discovers that a harmful link pointing your website is removed or disavowed, the Penguin algorithm will process it in real time, and you’ll recover from a Penguin penalty very quickly. This is a positive aspect of a Real-time Penguin, whereas the negative aspect is worse. As soon as the harmful link is created, or in other words as soon as a noxious link starts pointing your website you’ll be penalised & chances are there you’d lose SERP rankings very quickly.

In order to stay immune from loosing the rankings, you’ll have to be little alert now onwards. Keep watching your back-links repeatedly, make use of back-links explorer tool very frequently and track the harmful links pointing your website. Once you discover any malignancy, right then take an action. Contact the owner of the site which has given a back-link to your site, ask them to remove, in case you don’t get any positive response then immediately disavow the link.

In case you have already been penalised with Real Time Penguin, then take an immediate step & disavow all the harmful links. With this, you should be able to recover from the penalty. Yet if you don’t see the recovery, then start building several trusted links. For instance, Blog Posting, Guest Posting, Directory Submission, Forum Posting, etc. all these you can make as an immediate step.

readmore

New changes in Google Keyword Planner

New changes in Google Keyword Planner

Google Keyword Planner an important keyword discovery tool, most SEO experts swing to Google’s Keyword Planner tool to find their important & most convertible keywords when they are about to create blog posts and other site content. Sadly, Google has now limited the usage of this tool. Google says, it’ll help them to keep the bots away which had overused the tool making it slow. With this update, inactive AdWords accounts & the accounts with least monthly spending would now face difficulty.

In other words, if you are not spending on AdWords frequently then you may not be able to view exact search volume for a particular keyword. You’ll just see the range, for example, 1K to 10K, this will give you very little knowledge. The minimum amount need to spend on Adwords for keeping it active is so far unclear, Google has not set any minimal value of spending.

If you rely on both PPC as well as SEO then you better keep your Adwords account active by spending some amount on a monthly basis, in case you are not doing any PPC activities then having a premium version of third party keyword research tool will be pretty useful. You can make use of several other party keyword research tools such as Semrush, MOZ, WordStream, Ubersuggest, etc. The benefit of using these tools is they not only help you finding keywords, but also assist in finding your competitor & moreover you can do competitor analysis & also it allows finding the backlinks of your competitor’s site. Lots of useful data can be collected with these third party utilities.

In case you are running out of a tight budget and you are not in the position to spend money, then better share Google Keyword Planner tool. Ask any of your acquaintances for allowing you to make use of their Google Adwords account. This is one of best options you can go with. Without spending money, you can access important data for doing SEO.

There are several other ways by following which you can collect keyword ideas such as using Google Trends & exploring keywords, making use of Quora for keyword generation. And also the “Related Searches” at the bottom of Google SERP. Using the keywords that are shown at the bottom of SERP is a fantastic idea, most SEO’s ignoring this trick because of poor knowledge about it. But these keywords prove to be more helpful, as compared with the keywords that are drawn using other methods.

This post was originally written by Salman Khan, Digital Marketer at Worldofchemicals.com. This article is posted here with the original writer consent.

You can get connected with Author on following Social Media Channels:

L: linkedin.com/salman-khan

Google AMP now in SERP results

Google AMP now in SERP results

As we all know Google AMP has been around from last four months and already it indexed more than 100 million+ pages with more than a million pages getting indexed every week. Initially, AMP pages were available in Google “Top Stories” section. Recently Dave Besbris, VP of Engineering  said that AMP pages will come to the Google SERP page, but AMP indexed websites will not receive any ranking boost. However, it has been stated in the past that page speed and page loading time is a primary ranking factor, and considering that AMP pages load faster than any usual pages, they may rank higher than mobile friendly sites. So Marketers don’t need to think Google is killing it’s Mobile friendly web pages? But the answer is big NO, Google has said that, if there are two similar sites, one mobile-friendly, and one AMP, the SERP will rank AMP page on the top.

Google's AMP now in SERP results
Source: Techcrunch.com
#Chaitwithbaba - Is Online Marketing taking over Traditional Marketing?

Chai with Baba – It’s all about SEO – Abid Momin

On my 1st #Chaiwithbaba session, I’m interviewing Abid, who is currently SEO manager for Explara.com. He has been working in SEO industry for more than 6 years with various online e-commerce companies like Ticketgoose.com, Explara.com & Creative Books. So what are we waiting for here, let me throw some kick ass questions to him 🙂

So before we start talking about SEO, You had very good knowledge on the tech side, What inspired you to start the career in SEO?

Well, I was an engineering student and I was very much interested in learning new tech things. My ambition was to achieve something big in tech side but that didn’t happen. So I moved to SEO domain, when I joined my first company as an SEO analyst I started learning more about by attending SEO expert meetups, Google Developer webinars etc.., This helped me to learn SEO tactics from scratch like basic SEO audit, how Google search engine algorithm works etc..,

In last three years, there is an enormous development in SEO Market like Mobile Search, Voice search? So how you’re formulating SEO strategy on that?

In SEO for web search – I always focus on great content and SEO onpage factors like meta tags, title,description,keywords,alt tags, hyperlink, internal links and website structure.

For mobile search- The main focus we have to give on app/mobile site loading speed which will be the major factor for ranking your mobile page. For optimising mobile pages  AMP – accelerated Mobile pages

Voice search- It is the trending one, which people has started using “OK Google” service in android phone and here the queries are bit longer and in phase compared to text queries. So to rank for this kind of queries I suggest optimising the web/mobile content in that manner where your website should include the answers to the user queries.

Content Marketing vs Google Adwords which one brings more conversions for Product Marketing B2B aspect?

According to me, we can’t depend on one strategy or a single channel for getting conversions. Sometimes you can get more leads via AdWord. But I would recommend you all to try other channels also. Added to that Content has always been moe helpful for brands to build the relationship with customers irrespective of your keyword search volume. The great content will always bring more users to your website. so I would suggest using both Google Adwords & Content Marketing channels would be the great idea for getting better conversions.

Being an SEO consultant is it important to work closely with Webmasters (Tech team)?

Yes! As part of tasks SEO, one of the key task is clearing all issues listed in Google search console. For sorting out other issues like  pages, server error, crawl errors, sitemap submission, structural data, mobile page error, it is very for every SEO experts to work closely with Tech team for bringing the better experience to the users.  

In a recent interview with Steve Sirich, VP of Bing Ad’s says, Bing is getting smarter than Google in search technology! Do you agree with this?

Yes, I agree with that, If you see 2015 SEO stats, the Bing market share increased to 21% which is the very good progress for Bing in recent years, whereas the Google is still on the safer side with 64% of market share. But I still vote for Google because for their best SERP, indexing rate and accurate search results. So having said that Bing is making good progress in search, So I would suggest it’s not a bad idea for Digital Marketer’s to try Bing paid ads.

According to you, what’s the next big thing in SEO Industry?

The next big things & challenges are, Mobile site is dominating the web, so AMP HTML implementation on web pages is going to be must for all websites and voice search will be overtaking text search will change the game. So taking about voice search now most of the website are changing their content strategy according to the Voice search keywords.  search is not only limited to search engines people are started searching in social sites using hashtags so optimising in social sites becomes mandatory. And most important is content. Now content is not the only king it’s master for Google.

Can you share key things to consider before formulating SEO Strategy?

The best steps to be followed are:

1. Website audit – Check web loading speed, structure, and business module

2. Competitor analysis – Do some research and analysis on the websites similar to your business module who are ranking well on Google search engine

3. Then start keyword research and content optimisation on your website

Any tips for SEO beginners?

Always keep update yourself with the SEO world, At least read one blog every day about SEO/webmaster/analytics. I would also suggest to create your own blog using CMS tools like WordPress, Weebly and try to implement your SEO knowledge on it to understand how every search works.

You can connect with Abid on following Social Media Channels

T: @abidseotricks

L: linkedin.com/ataullamomin

Next Big Updates in Google Adwords – June 2016

It’s been known fact that Google always makes some big announcements for Marketers in Spring from last two years. In this year Google Performance Summit, we saw first look of new ad features and formats coming to Google Adwords. so here is the list of big updates for Google Adwords, which are expected to roll out in coming months.

Local Search Ads on Google Maps:

This is one of the most talked topic in the Marketer’s world from last two weeks. Google is calling this as Next Generation for the local search ads. So this allows Digital marketers to list their ads on the Google Maps both on Mobile and Desktop versions. So here is the small glimpse of how your ads will look in the maps.

Source: Mashable.com

So we know Google Maps user base crossed one billion and most of the searches made via Google Search Box. It is also been in the news that Google is trying something news, which helps brands to drive more online traffic from Maps to local businesses, with their new ad formats such as promotion pins.

Custom Shopping Campaigns:

Google Adwords extended its features by introducing Customer Match for Shopping Campaigns, which helps all E-commerce marketers to re-target their customers by showing product listing ads in SERP. This also enables advertisers to segment their user lists and intergrate them into AdWords audiences. It also allows to remarket for those audiences who are already familiar with the website. The Customer Match for Shopping builds is already exisit for search text ads, Gmail both old version & Inbox version, YouTube  and other Google partner sites. This new feature allows advertisers to upload customer email lists into AdWords that can be matched against signed-in Google accounts for ad targeting and bidding.

Now Adowrds allows marketers to sign up for the beta version of this new feature. According to various leading sources, Customer Match for Shopping feature will be out before this Fall 2016.

 

6 Google upcoming Products you should try this year 2016

6 Google upcoming Products you should try this year 2016

At this year’s Google I/O conference, Google displayed the future way of Interacting with the technology. It started with Google Assistant to Google Home, which they believe to take on rivals like Amazon Echo and Facebook’s new Bot chat. So here are the 6 Google Upcoming products you should try this year 2016.

Google Voice Assistant:

Sundar Pichai, CEO of Google, started the keynote followed by he made big announcement about Google Assistant. He explained How Google Assistant is going to bring two way communication between you and Google Assistant and he also mentioned last year 20% searches were made via voice in U.S and that is why Google is gearing up to make Voice search as more friendly to its users.

Google Home:

So followed by Google Assistant, there was an another announcement which was more innovative (As they call it like that) Google Home. It will take the best properties from Chromecast and use them in the house and it also has the search function built-in, so people can make voice search.

Duo:

It is a companion app for one-to-one video calling.  The goal of Duo is to make video calling faster even on slower network speed. Google is also adding a feature in Duo called Knock Knock, which allows you to make a live video of the other caller before you answer. It is coming live for this Summer on both Andriod & IOS.

Day dream:

Day Dream is going to be a new high-quality mobile virtual reality platform which allows manufacturers including Samsung, HTC and Huawei having smartphones capable of handling it. New hardware tools like headsets and a controller will be available for Daydream VR. Which is getting launched this fall and it will also include Google’s apps like YouTube, Street View, Play Movies , Google Photos and the Play Store.

Allo:

To compete with popular chat services such as Facebook’s Messenger, which recently announced an artificial intelligence features and WhatsApp which also owned by Facebook, Google is launching Allo by bringing interesting features like stickers and whisper chat. Allo also uses smart reply, which is a suggestive conversational response. It will use Google’s computers to predict how you want to respond, saving you typing. It will also chat directly with Google to find information or navigate. In Google Allo one can search the web, watch YouTube videos and even play games. Google Assistant is embedded in app too. Allo will be coming to market this Fall.

Android Wear 2.0:

Android Wear 2.0 will have a revamped user experience and standalone apps that run right on the watch, no matter where your phone is or even if it’s off. Users can now mix and match watch faces with various apps on any Android Wear ready smartwatch. A better keyboard is also available on the Android Wear smartwatch.

 

 

How to use Yoast SEO plugin in Wordpress

How to use Yoast SEO plugin in WordPress

Angela Petteys, leading Copywriter at Traffic Digital Agency shares some useful tips about using Yoast SEO plugin and how to use it in WordPress. This article was originally posted in Moz.com

Setting up and using Yoast SEO

When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.

Yoast SEO can be installed on any self-hosted WordPress site. (Sorry, free WordPress.com bloggers.) It’s easily the most comprehensive SEO-related WordPress plugin you could ask for and best of all, it’s free! You do have the option to buy premium Yoast SEO extensions for some extra functionality, but its most important functions are part of the free plugin. Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.

Downloading and installing Yoast SEO

If you don’t already have the Yoast SEO plugin installed on your site, let’s take care of that. If Yoast SEO is already installed and set up and you just want to learn more about how to use it, feel free to scroll on down to the “Using Yoast SEO” section.

From your site’s admin dashboard, look along the left-hand side of the screen for the “Plugins” option. When you hover over it, you’ll see the “Add New” option.

Add Plugins WordPress
                                   Source: Moz.com

Click on “Add New” and you’ll be brought to a page with a selection of featured, popular, recommended, and favorite plugins. If you don’t see Yoast SEO listed under any of these sections, there’s a search box you can use to find it.

Wordpress Plugin Directory
                                         Source: Moz.com

Once you find the Yoast SEO plugin, click “Install Now” and WordPress will download it, install it, and ask you to activate the plugin. Activate the plugin and if it’s been successfully installed and activated, you’ll see an option marked “SEO” on the left-hand sidebar menu of your admin dashboard and along the horizontal menu bar on the top of the screen.

Downloading and installing Yoast SEO was easy, but now that you’ve done that, you need to set up the plugin. If you’ve never used Yoast SEO before, this might seem a little overwhelming, but I promise it’s nothing you can’t handle. I can’t promise this process will be a non-stop, action-packed thrill ride, but it’s completely worth the time it takes to set it up properly. Since the ideal Yoast settings will vary from site to site, I’m not going to tell you any hard and fast settings to choose, but I will walk you through what each of the settings are.

Importing settings from other SEO plugins

Just a quick question before we go any further: do you have another SEO plugin you’ve been using? If so, you could save yourself some time by importing your settings from the other plugin. From the “SEO” option on the left-hand menu, click on “Tools,” then “Import and Export.” Select the “Import from other SEO plugins” tab.

Import from other SEO plugins WordPress
                                                                      Source: Moz.com

Here, you can import settings from HeadSpace2, All-in-One SEO, and WooThemes SEO Framework. All you have to do is check the appropriate box and hit “Import.” If you’ve used older Yoast plugins like Robots Meta, RSS Footer, or Yoast Breadcrumbs, you can import settings from those under the “Import from other plugins” tab. If you’re not using any of those SEO plugins, you might want to check out the “SEO Data Transporter” plugin Yoast recommends.

If you already have settings you’ve exported from another plugin and you want to import them, all you have to do is go to the “Import” tab, select the file you want, and hit “Import settings.”

Setting up Yoast SEO

If you don’t have any settings to import, let’s start from square one. Even if you imported your settings from another plugin, there’s no harm in checking all these settings just to make sure everything is correct.

To get started, go to your site’s admin dashboard, find the “SEO” option on the left-hand side menu (or the top menu, whichever you prefer) and click on “General.” This will bring you to a page where you’ll have the chance to set up some basic global SEO options for your site.

readmore

What should be your future SEO strategy

What should be your future SEO strategy

Neil Patel, leading SEO specialist suggests key important points for formulating website’s future SEO Strategy.

As per a December 2014 Shareaholic report, social media dethroned search as the number one source of website referral traffic. And if you zoom out the picture, you’ll find that the traffic from social media has been picking up ever since 2011.

Mobile apps and messaging apps have also been serving as a primary source of traffic and commanding consumer’s attention.

Does that mean that search engines have lost relevance? What’s the point of performing SEO, if search won’t even exist 5 years from now?

Next thing, I’ve heard many gurus say is ‘SEO is dead’.

Uhmm…

Not so much.

See search traffic is sustainable, repeatable and long-term. Consumers still search for products on Google while shopping.

SEO is alive and kicking. And I don’t see it lose steam at least in the next 5 years.

Now since marketers like you aren’t abandoning SEO, the landscape will get more competitive. So to get the edge, you’ve to stay updated with the latest trends.

Five years is like a lifetime in the rapidly moving internet industry. And in this article, you’ll see predictions for the SEO landscape in the same period.

Will we be able to recognize the new SEO era in the hyper-connected landscape of social and smartphone?

Let’s try to answer the question with the changes you can expect. 

Content discovery is going beyond web browsers

From being just a buzzword, Mobile has quickly become a major source of browsing the internet. ComScore pointed that we’re already past the mobile tipping point.

Number of google search done from Mobile

Indeed, a recent report claims that mobile has also become the chief source of commerce.

Moreover, the number of smartphone owners keeps on increasing. As per Statista, the mobile internet penetration will grow to 61.2 percent worldwide in 2018.

Future Smartphone Internet Penetration by Statista

We are getting more familiar and habitual to using the smaller screen for everyday activities. Google revealed that the number of mobile searches have triumphed over those from desktops.

But on mobile, you don’t just open search engines in mobile browsers for finding information.

There’s an easier method offering better user experience…

Mobile Apps..

84% of mobile time is spent on applications.

readmore

 

Why Search engine experts should not ignore Bing webmaster

Why Search engine experts should not ignore Bing webmaster

Tony Edward leading columnist at Search Engine Land argues that, why most of our why search engine marketers should consider Bing webmasters as equal as Google search console:

Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements:

  • You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search.
  • By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console. Rather, I’m suggesting the use of both, Google Search Console being the primary source and Bing Webmaster Tools the secondary.

With that out of the way, let’s talk about leveraging Bing Webmaster Tools. As an SEO Account Manager at Elite SEM, many times when onboarding new clients, we learn that they don’t have Bing Webmaster Tools set up. The majority of the time, it’s because the client is not aware of the tool or does not feel Bing is important.

So, you may thinking, why would I need to pay attention to Bing if Google has the majority of the market share? Here are some reasons.

Bing is still a major source of organic traffic

While Google may be your primary source of your organic traffic, Bing is almost certainly your second-highest source. Even if Bing accounts for only 20 percent to 30 percent of your monthly organic traffic, would you be willing to lose that traffic, which may be generating leads or revenue? My guess is probably not.

The image below shows an analytics breakdown from one of my clients for their Q1 2016 performance year over year. As you can see, Bing is the second-highest source of traffic and contributed to overall organic traffic growth year over year.

Bing vs Google Best search engine

Bing is expanding

Did you know that Bing powers Yahoo’s and AOL’s organic search results? The Yahoo partnership has been in effect since 2010, and the AOL partnership took effect in January 2016. So Bing’s reach is actually much larger than what is usually reported.

Here is comScore’s Desktop Search Engine Rankings from February 2016:

comScore 2016 report Bing vs googleAs you can see, Bing had 21.4 percent market share, but that number does not include the Yahoo or AOL numbers.

Even without Yahoo and AOL numbers, Bing’s market share has been increasing steadily year over year. It’s up from 19.8 percent in February 2015 and 18.4 percent in February 2014.

Bing Webmaster Tools offers unique data and tools

Bing Webmaster Tools provides additional site diagnostic reports and testing opportunities. Though the platform has many similar features and tools to Google Search Console, some features and tools can only be found in Bing. Either way, it’s helpful to use these tools to check your performance in Bing organic search and perhaps obtain data that Google has missed.

Some of the ways I leverage Bing Webmaster Tools are as follows:

1. Monitor site security

Both Bing Webmaster Tools and Google Search Console have a security monitoring feature. However, neither is 100 percent perfect, so it’s good to have two sources to review security issues such as a malware. Most recently, I wrote an article which highlights a malware warning from Google — the warning itself did not provide any details and was not particularly helpful, so this is an area where Bing data could be useful.

Bing Webmaster Malware Tools

2. Monitor crawl & indexation performance

Sometimes you may see crawl or indexation performance issues in Google Search Console. You can use Bing Webmaster Tools reports to get a larger picture of what may be causing the issues. It will also allow you to see if it’s a Google-specific issue or involves all search engines. Keep in mind Bing Webmaster Tools reports includes Yahoo data, as well.

3. Keyword research & optimization recommendations

Bing has two new tools that are still in beta but can help provide keyword ideas and on-page SEO recommendations.

  1. Keyword Research Tool. This tool is very similar to the Google AdWords Keyword Planner tool. However, it provides organic keyword data versus paid data.

Bing Crawl Index Traffic Report

  1. SEO Analyzer Tool. This tool provides SEO feedback and recommendations for the web page that is entered. It also provides a rendering of the page source, which is similar to the Fetch tool in Google Search Console.

 

Google will soon fix their Search Analytics Bug in the Search Console

 

Over the weekend, the Google Search Console suffered another bug — this one with the Search Analytics report missing a day of data on March 28.

Many webmasters voiced their concerns over social media on the weekend, but don’t worry, it is a widespread bug and doesn’t impact your rankings or your indexing with Google.

John Mueller, a Google webmaster trends analysts, said on Twitter that the data will be back soon. He said, “Yes, it will be back soon.”

How soon is unknown, but if your clients complain to you, just tell them it is a bug that Google is working on fixing.

Google will soon fix their Search Analytics Bug in the Search Console
                                                                           Source: searchengineland.com 

readmore

 

Google SEO

How to Build Healthy Backlinks for Startups

 

Partner with niche-specific influencers

Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. You can establish content partnerships with influencers who serve relevant content to your target audience.

For instance, you can be a regular contributor to their blogs and occasionally link out to your own landing pages. Consumers are more likely to trust these links over one or two sponsored posts for two reasons:They trust the influencer to only allow contributors who provide value; and

  • They trust the influencer to only allow contributors who provide value; and
  • A regular contribution from a small business owner/employee is seen as an honest contribution.

Consider the case of Paul Downs, a contributor at The New York Times’s You’re the Boss blog (now discontinued). He started a custom furniture business in 1986 and grew it over the years, sharing his expertise with other small business owners through his column.

 Leverage local partnerships

If you’re addressing people in a particular geographic area, then forming partnerships with local organizations can be an opportunity to get backlinks from their websites. In that case, you may already have existing partnerships, so all you need to do is get in touch with partner websites for link placement.

Aim for locally owned franchises and businesses instead of big corporations. You can also replicate the first link-building strategy by contributing to local blogs. And apart from local business blogs, you may come across official community blogs and local news blogs that welcome guest contributions.

Another thing you can do is sponsor local events that cater to small businesses. This can get you links from the event’s sponsorship page.

Create a resource page

Depending on your locality, you can create a local resource page that includes useful information for small businesses in your area. For instance, if you’re a clothing retailer in Washington, DC, you can create a list of the best wholesalers and manufacturers in your city.

When you provide useful information, other businesses (even competitors) will link to your resource page. You can partner with local subject matter experts to create information-rich resource pages; the efforts put into these pages will pay off once they capture the attention of businesses in the industry.

Read More

 

SEM

Search Engine Marketing

So what every Search Engine Marketing should be tracking?

Jordan Elkind explains What are the important aspects every Search Engine Marketers should be tracking from their campaign.

As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers.

In short: The more new shoppers you bring in the door, the less each of those customers is likely to be worth to the business in the long run.

What accounts for this widely-observed phenomenon? There are a couple of factors that explain why number of customers acquired and CLV tend to move in opposite directions:

  • Self-Selection. As a thought experiment, consider two customers: one who clicks on your paid search ad in a top position, and one who seeks you out on page three of search results. Which customer is more likely to have a strong affinity for your brand and products? Probably the customer who was willing to wade through all those pages of search results!

    In contrast, the customer who clicks on your paid search ad shows less self-selection toward your site — they may simply be curious but ultimately have a lower level of brand attachment, resulting in a lower CLV.

    The same principle is true across all paid acquisition channels. Gaining a wider reach often comes at the expense of acquiring just high-value customers. The consequence? “Acquisition double jeopardy.” Customer acquisition shows increasing marginal cost (it costs more to acquire each new customer than the customer before) as well as diminishing marginal returns (each new customer is likely to be lower-value than the previous one).

  • Organic Customer Mix Evolution. Relatedly, many businesses start with a small but fiercely loyal coterie of brand loyalists. Over time, they start attracting a more diverse mix of customers, including those with less attachment to the site and its products.

  • Seasonality. The holiday season is generally when retailers bring the most new shoppers in the door — but those customers are often disproportionately flighty and price-sensitive. On average, their lifetime value is 15% lower than that of shoppers acquired during other times of the year.

    Many times, these shoppers are “gifters” with little natural brand attachment, or they were enticed into placing an order with steep promotions. (Think Cyber Monday or last-chance holiday rush.) As a result, fewer of these folks tend to stick around after their first purchase than customers acquired at other times of the year.

Of course, the job of the retention team is to maximize the value of every customer relationship.

But as an acquisition marketer thinking of your customers as an investment, you need to be able to optimize the tradeoff between the number of new customers and their value to the business — to determine, in other words, what level of acquisition spend on Google AdWords will provide the best return on investment (ROI).

This means you need to find the sweet spot between quantity and quality — and the single most important metric to help you optimize that tradeoff is customer equity.

Customer equity is a metric that provides visibility into that tradeoff. In this case, it represents the amount of new customer value generated in any given period (whether it’s a week, a month, or a quarter) through new customer acquisition — in other words, the cumulative long-term value of all the new customers acquired today.

Here’s how customer equity is calculated:

Customer Equity = # of new customers acquired * new customer CLV

What is Definitive KPI in Search Marketing?

For businesses that are serious about viewing their customers as long-term investments, customer equity is the definitive key performance indicator (KPI). And in the best customer-centric marketing organizations, it’s a dashboard metric tracked by everyone from SEM channel managers all the way up to the CMO. Teams can easily use cohort analysis to determine historical CLV, or a predictive analytics platform to identify the CLV of actual recently-acquired customers.

For most teams, it makes sense to track new customer equity on a monthly basis. That’s typically the cadence at which acquisition strategy decisions are made (e.g., shifting budget between different acquisition channels); and for the majority of retailers, it provides a robust sample size for tracking changes over time.

Customer Equity, as important as it is, is not the only metric customer-centric marketing teams track. It is joined by KPIs like Repeat Rate, Winback Rate, and The Leaky Bucket Ratio (read more about these KPIs and download a cheat sheet of them here).

Ultimately, customer-centric marketing is about understanding what makes customers unique. For acquisition marketers (for both SEM and other channels), this comes down to the CLV impact of varying acquisition strategies — and customer equity is the single most vital tool for acquisition marketers in optimizing their strategies around long-run customer value.

readmore