On my 1st #Chaiwithbaba session, I’m interviewing Abid, who is currently SEO manager for Explara.com. He has been working in SEO industry for more than 6 years with various online e-commerce companies like Ticketgoose.com, Explara.com & Creative Books. So what are we waiting for here, let me throw some kick ass questions to him 🙂
So before we start talking about SEO, You had very good knowledge on the tech side, What inspired you to start the career in SEO?
Well, I was an engineering student and I was very much interested in learning new tech things. My ambition was to achieve something big in tech side but that didn’t happen. So I moved to SEO domain, when I joined my first company as an SEO analyst I started learning more about by attending SEO expert meetups, Google Developer webinars etc.., This helped me to learn SEO tactics from scratch like basic SEO audit, how Google search engine algorithm works etc..,
In last three years, there is an enormous development in SEO Market like Mobile Search, Voice search? So how you’re formulating SEO strategy on that?
In SEO for web search – I always focus on great content and SEO onpage factors like meta tags, title,description,keywords,alt tags, hyperlink, internal links and website structure.
For mobile search- The main focus we have to give on app/mobile site loading speed which will be the major factor for ranking your mobile page. For optimising mobile pages AMP – accelerated Mobile pages
Voice search- It is the trending one, which people has started using “OK Google” service in android phone and here the queries are bit longer and in phase compared to text queries. So to rank for this kind of queries I suggest optimising the web/mobile content in that manner where your website should include the answers to the user queries.
Content Marketing vs Google Adwords which one brings more conversions for Product Marketing B2B aspect?
According to me, we can’t depend on one strategy or a single channel for getting conversions. Sometimes you can get more leads via AdWord. But I would recommend you all to try other channels also. Added to that Content has always been moe helpful for brands to build the relationship with customers irrespective of your keyword search volume. The great content will always bring more users to your website. so I would suggest using both Google Adwords & Content Marketing channels would be the great idea for getting better conversions.
Being an SEO consultant is it important to work closely with Webmasters (Tech team)?
Yes! As part of tasks SEO, one of the key task is clearing all issues listed in Google search console. For sorting out other issues like pages, server error, crawl errors, sitemap submission, structural data, mobile page error, it is very for every SEO experts to work closely with Tech team for bringing the better experience to the users.
In a recent interview with Steve Sirich, VP of Bing Ad’s says, Bing is getting smarter than Google in search technology! Do you agree with this?
Yes, I agree with that, If you see 2015 SEO stats, the Bing market share increased to 21% which is the very good progress for Bing in recent years, whereas the Google is still on the safer side with 64% of market share. But I still vote for Google because for their best SERP, indexing rate and accurate search results. So having said that Bing is making good progress in search, So I would suggest it’s not a bad idea for Digital Marketer’s to try Bing paid ads.
According to you, what’s the next big thing in SEO Industry?
The next big things & challenges are, Mobile site is dominating the web, so AMP HTML implementation on web pages is going to be must for all websites and voice search will be overtaking text search will change the game. So taking about voice search now most of the website are changing their content strategy according to the Voice search keywords. search is not only limited to search engines people are started searching in social sites using hashtags so optimising in social sites becomes mandatory. And most important is content. Now content is not the only king it’s master for Google.
Can you share key things to consider before formulating SEO Strategy?
The best steps to be followed are:
1. Website audit – Check web loading speed, structure, and business module
2. Competitor analysis – Do some research and analysis on the websites similar to your business module who are ranking well on Google search engine
3. Then start keyword research and content optimisation on your website
Any tips for SEO beginners?
Always keep update yourself with the SEO world, At least read one blog every day about SEO/webmaster/analytics. I would also suggest to create your own blog using CMS tools like WordPress, Weebly and try to implement your SEO knowledge on it to understand how every search works.
You can connect with Abid on following Social Media Channels