In this day and age, social media is the vehicle that can help you connect to your audience/user. Did you know that in the third quarter of 2016, there were 1.79 billion monthly active Facebook users? In the third quarter of 2012, the number of active Facebook users had exceeded 1.00 billion. Although you won’t reach all of them, Facebook presents a big opportunity for you to target your audience and increase your presence in the field.
As we all know US presidential election date is closing by, Trump tweets are storming in social media channels, the 1st debate has created a record number of twitter discussions, So what is next? Other than news channels, can you learn about US Presidential election developments via Social Media channels? Yes, you can!
Here are some of the #Hastags about US presidential elections trending for a while and which is also expected to go big in coming weeks.
#Trump – If you’re a big supporter or want to troll him 😀 (LOL) this is the best hashtag you should look for. According to my research, more than 60K+ Tweets are using #Trump. So this is one of the good hashtag to know to more about Trump and his proposed policies discussion.
#Election2016 – If you’re active tracker about the race for White House, #Election2016 is a hashtag you shouldn’t miss. As the 1st debate between Hillary Clinton and Donald Trump already fired up yesterday, this hashtag will provide you with quick developments and helps you to understand the latest dealings impacting the election.
#Hilary2016 – As Hilary is leading candidate against Trump, this hastag has been trending for a while because of her twitter rampage against Donald Trump especially her this tweet went viral (https://twitter.com/HillaryClinton/status/776195158245306368?ref_src=twsrc%5Etfw)
#HilaryEmails – has been publically accused of using a private server to send out thousands of emails during her tenure as Secretary of State. Many of those emails would later be marked classified by the State Department, putting Hillary in a world of trouble. Deleted emails are only the tip of the iceberg regarding Hillary’s scandals. Benghazi, government donations, and Wall Street connections are just some of the items that could also be trending in the coming months.
So far according to my research these are the trending hastags about the US elections. If I missed out anything please feel free to send me email to email@example.com
Last Thursday, Bing Ads released Structured Snippets for their text ads, which is expected to roll out globally in next two weeks of time. As Marketers have seen this feature in AdWords, Structured Snippets in Bing Ads aren’t clickable. This is just designed to showcase particular aspects of the products and services which business offers. For example, “Brands” and “Types” of products available or serviced.
Structured Snippets are available from the Ad Extensions tab at the campaign and ad group levels. Choose a header (Brands, Types and so on), and then enter a minimum of three snippets. Do not duplicate content already included in an ad. You can associate up to 20 Structured Snippets with a campaign or ad group. Bing Ads will show as many as 10 snippets for every ad. Structured Snippets from AdWords campaigns will also now import into Bing Ads.
As we all know millions of professionals are using LinkedIn every day to share their opinions, getting connected with related professionals and perspectives on a wide variety of topics. So to make sure all professional knowledge at your fingertips LinkedIn introduced new content search feature on their mobile app. So any LinkedIn users will now able search for any topic and find relevant articles published on LinkedIn.
The LinkedIn new content search update will get following features mentioned below.
1. Search your feed. Remember the last time you came across that awesome article in your feed, and then couldn’t get back to it? Now LinkedIn got you covered. Enter the keywords you remember in the search box and find what you’re looking for under the Posts tab of the search results page. While you’re at it, join the conversation and share your own unique perspectives on the topic.
2.Explore topics you care about. Content search helps you keep up with topics you’re interested in, and allows you to dive deeper to learn more. Search for any topic in your industry, like augmented reality or mobile marketing, and instantly access the latest conversations, ideas, and diverse perspectives of your peers, colleagues or thought-leaders. See anything that sparks your curiosity? Refine your search to dive deeper into the topic and learn more.
3. Tap into hashtags. Hashtags included in your posts (or others) are now tappable and lead to search results so that you can discover other posts with the same hashtag. Simply add a hashtag to your post and it will be automatically available publicly, or if you want it to be only visible to your connections you can easily change your sharing settings. As you would expect, you can also search for a hashtag to see all public posts tagged with it.
With the addition of the Posts tab on the search results page, we’ve also been experimenting with a new “Top” tab to help you get to what you’re looking for quickly. This new tab organizes and surfaces the best search results from the most relevant verticals (People, Jobs, etc.).
These search enhancements are just the beginning. LinkedIn is working more on more useful, fast and fun so that you will be more effective in your career. To start off, LinkedIn launching the content search in LinkedIn iOS (Now) and Android apps (In coming weeks) for English speaking members. So what are you waiting for start using content search a spin and post your feedback using #searchatlinkedin from your LinkedIn post.
The above article is the reflection of original LinkedIn blog post – goo.gl/vIHQK8
In my 6th edition of Chait with Baba session, I would like to share my notes from the Fbstart event, which I attended recently in Toronto. Micheal Hung, who works as Strategic Partner Manager at Facebook explained about Fbstart program & how native apps can get best results out of this program. I would like to share how Mobile App marketers can get the best Marketing results with the help of Fbstart program tools.
What is Facebook start (Fbstart) Program?
Facebook Start is new online incubator program initiated by Faceboook Inc, where any mobile stage startups can build and growth their mobile apps with the help of free tools provided by leading companies like Hootsuite, Amazon AWS, Adobe, Asana, Dropbox, Mailchimp, Facebook Ads and 30 other partners. Currently, 9,000 + apps are getting benefit from Fbstart program.
Who can apply for Fbstart program?
Any new or existing native apps are eligible to apply for Fbstart. Bootstrap track apps would be getting benefits of using all Fb partner tools worth of $40,000 & Accelerate (Existing apps) would be getting Fb partner tools to use worth of $80,000
How does Fbstart help for Marketers?
Fbstart program gives free Marketing tools for Online Marketers which includes $500(USD) Facebook Ad credits, Hootsuite, Mailchimp & Marketing Automation tools like Salesforce etc.., Fbstart also provides FB Analytics for apps tool, which gives better insights about app user behavior comparing to other existing analytics tools.
What is Facebook Analytics for Apps? How is it different from existing analytics platforms?
Facebook Analytics for apps is more powerful than any other existing analytics platforms, It gives you better insights about user interests, demographics etc.., and it also allows Marketers to send targeted push & in-app notifications to users. This can bring better engagement opportunity for apps. When it comes to paid campaigns Marketers can run campaigns targeting ‘lookalikes’ and custom target audience, by this way Marketers can get better ROI results from their campaigns.
This is really a great initiative by Facebook and motivating native apps by giving them free tools would really bring the better experience to the users. If any app developers are interested in joining Fbstart use the below apply now button or if you’ve any queries you email to firstname.lastname@example.org
Have any feedback about this article? Feel free to share with me at email@example.com
In my 5th Edition of #Chaiwithbaba session, I interviewed Kriti Sharma who is currently working as Social Media Analyst at Knowlegehut. Earlier Kriti has worked with leading Indian online ticketing site Explara.com and interned with 9xm & Blogworks. So let’s get started with Q&A session:
B: So before we start discussing about Social Media, Why Fashion management to Social Media Manager?
K: That I keep getting a lot. I did my Masters in Fashion Management which as a course is pretty open in sense of the direction you want to take. We studied basic management principles and learned to adapt the same into fashion and lifestyle brands. While I was pursuing my masters, my first internship at 9XM Pvt Ltd. in their digital department. That was my first interaction with managing digital for a brand. I knew then that I had to be in this field and ended up doing my research project at Blogworks, which is a digital media agency.
B: As you’ve worked for Various Social Media campaigns for big brands, What are the challenges you face in this field?
K: Well, big brands or small, there is one basic hurdle that every social media manager faces and that is the depleting reach of organic postings on different social channels. Getting a loyal brand following gets difficult and not all your dialogues reach the right target audience unless the posts are boosted.
B: Can you share key things to consider while creating Social media strategy?
K: Think like your audience but not as if you are the audience. Be clear on identifying your desired target audience. Understand that there is too much clutter on social media, make sure that what you are planning to post adds some value to your audience. In terms of the projections, understand that with reducing organic reach your job is to manage the company’s online reputation and not merely boost sales through digital channels. So I would recommend building a strategy that is well aligned to company’s guidelines.
B: How do you approach negatively toned tweets/posts from customers?
K: One single rule: if it is negative, take it offline. Write back to the negative post and asking for contact details and resolve the issue via emails or telephonic conversations. If it is not query-related and just brand-bashing, you can choose to avoid it or push out a polite response.
B: What are some content creation/automation tools which every Social Media Marketers should use?
K: I love Canva for creatives, you don’t have to rely on the graphic designer for all posts and can get crafty. I’ve used Content Headline Analyser by Co-schedule for some paid ad copies and email subject lines. For automation of messages, I’d suggest Buffer, which as a tool is extremely easy to use and pretty effective. Tweetdeck is good for tracking hashtags and helps in plenty while live tweeting events.
B: What are best strategies for jumping into conversations or responding to relevant discussions in Social Media?
K: Identify your social keywords. List down a set of keywords that you must be looking out for in comments and posts on social media. Track the same and engage. A 15 minutes exercise for the same twice a day can give you certain conversions organically. Tweetdeck’s option of keeping hashtag specific columns is great for this. Also keep track of the topical trends to maximise reach.
B: What type of contents in Social Media converts best?
K: Content marketing is on the rise and so are videos. Depends on the brand type basically. A lot of things that really work on social media can not be adopted by all brands because of a lack in brand connect. I admire how Practo, an Indian startup that connects customers with hospitals and doctors with reviews around cities, posts videos with a humorous edge. Capture the right emotions and Voila!
B: Content vs Visual, which one works better in Social Media?
K: A very subtle mix of the two. Visual will get audiences to your landing page and content will ensure that they stay.
B: One last question 🙂 Your tips for Social Media Beginners?
K: Play around in the social media landscape. There are no absolutes so grasping what works should be easy. There is a lot of content available on the internet, make use of that. Social Media Examiner is a blog that I follow a lot to keep updated. Blogs and webinars by Kim Garst are very practical and should be a good one to follow.
Connect with Kriti on following Social Media Channels:
At this year’s Google I/O conference, Google displayed the future way of Interacting with the technology. It started with Google Assistant to Google Home, which they believe to take on rivals like Amazon Echo and Facebook’s new Bot chat. So here are the 6 Google Upcoming products you should try this year 2016.
Google Voice Assistant:
Sundar Pichai, CEO of Google, started the keynote followed by he made big announcement about Google Assistant. He explained How Google Assistant is going to bring two way communication between you and Google Assistant and he also mentioned last year 20% searches were made via voice in U.S and that is why Google is gearing up to make Voice search as more friendly to its users.
So followed by Google Assistant, there was an another announcement which was more innovative (As they call it like that) Google Home. It will take the best properties from Chromecast and use them in the house and it also has the search function built-in, so people can make voice search.
It is a companion app for one-to-one video calling. The goal of Duo is to make video calling faster even on slower network speed. Google is also adding a feature in Duo called Knock Knock, which allows you to make a live video of the other caller before you answer. It is coming live for this Summer on both Andriod & IOS.
Day Dream is going to be a new high-quality mobile virtual reality platform which allows manufacturers including Samsung, HTC and Huawei having smartphones capable of handling it. New hardware tools like headsets and a controller will be available for Daydream VR. Which is getting launched this fall and it will also include Google’s apps like YouTube, Street View, Play Movies , Google Photos and the Play Store.
To compete with popular chat services such as Facebook’s Messenger, which recently announced an artificial intelligence features and WhatsApp which also owned by Facebook, Google is launching Allo by bringing interesting features like stickers and whisper chat. Allo also uses smart reply, which is a suggestive conversational response. It will use Google’s computers to predict how you want to respond, saving you typing. It will also chat directly with Google to find information or navigate. In Google Allo one can search the web, watch YouTube videos and even play games. Google Assistant is embedded in app too. Allo will be coming to market this Fall.
Android Wear 2.0:
Android Wear 2.0 will have a revamped user experience and standalone apps that run right on the watch, no matter where your phone is or even if it’s off. Users can now mix and match watch faces with various apps on any Android Wear ready smartwatch. A better keyboard is also available on the Android Wear smartwatch.
Carlos Gil, leading Social Media Strategist explains How brands should reach Millennial’s through story stelling in snapchat Marketing. Here are his tips:
Marketing is always evolving, yet the key to marketing success remains always comes down to just one question: do you have the attention of your audience?
Let’s be honest, LinkedIn, Facebook, and Twitter’s engagement are at an all-time low, they’ve become pay-to-play platforms with lots of noise. But there is one platform that marketers are underestimating and under-utilizing: Snapchat.
While most brand marketers relentlessly try to figure out how to reach more than 1% of their Facebook fans, Snapchat’s figured out how to retain, engage, and keep audiences coming back for more content every day.
With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks. Once thought of as an app used only by teens, more than 60% of 13-34-year-olds in the U.S. are now active users, a demographic which is expected to outspend Baby Boomers by 2017. If you’re trying to reach this audience, then Snapchat is the sandbox you need to be playing in.
I’ve personally been on Snapchat since 2013 and watching its evolution has been incredible – here’s a snapshot of the results I have seen:
80% higher engagement throughout my daily story over other social networks
30% increase in my YouTube channel subscribers
Increased traffic to my website
Collectively grown all complimentary platforms due relationship building and audience being dialed-in
25% increase of my email list subscriptions
To put this in context, I receive between 800-1,000 views per “snap”, which are seen as photos or short-form videos sent via the app. Throughout the course of my day, if I post 10 snaps to “My Story” – a compilation of my content over a 24-hour period – that’s 10,000 impressions from followers who are genuinely engaged with my personal brand.
SO WHY SHOULD BRAND MARKETERS CARE?
The psychology of Snapchat is at the core what makes Snapchat stand out over other social channels. The fact that posted content disappears within 24 hours forces users to keep coming back, which creates a stickiness factor that cannot be matched elsewhere.
Tell me – as a consumer, when was the last time you felt compelled to go see what your favorite brand tweeted or posted to Facebook?
On the surface, since its user interface has no display ads, Snapchat seems to be the anti-brand network. But at the same time, it’s where consumers are actually going to see what brands are going to post next.
Its unique user interface and features don’t place emphasis on followers or vanity metrics. Instead, Snapchat is about storytelling and engaging your audience in the most compelling manner possible.
Telling your brands story 10 seconds at a time can be a challenge, but this, increasingly, is where marketing is headed – micro-content for micro-moments. Consumers, especially Millennials, value their time and want to be engaged in the quickest manner, which makes Snapchat the “Twitter meets YouTube” of social media.
Imagine you’re Home Depot and you want to show your community how to make home improvements – instead of producing a high-quality YouTube video, which you’ll likely end up spending thousands of ad dollars promoting on Facebook, you can use Snapchat to deliver the same message over a few snaps.
As Snapchat content is native to the platform, cross-promoting your brand’s Snapchat account across your Facebook, Twitter, Instagram, and email is recommended, and a good tactic for growing your brand’s presence on Snapchat.
Whether you’re working to build your personal brand, promote a small business, or even if you represent a large company, there are a variety of ways for you to strategize around the content you execute to become successful.
Here are three examples of brands that are doing great things on Snapchat.
The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads.”
Since then, we’ve tried our best to learn about what’s working well for us on social media and what’s not. Some of these discoveries led us to change directions on particular social platforms, drop others entirely, and experiment with new ideas and strategies along the way.
Now that we’re nearing the end of Q1 of 2016, we thought it would be a great time to share our latest social media stats, what we’ve learned, and what our strategies look like for the future.
We’d love to hear your thoughts and ideas as we go along, too! We’re super excited to share our social media journey with you.
Let’s dive in!
Buffer’s Current Social Media Stats
One of the most challenging things for us at Buffer is to truly measure how our social media is performing.
On one hand, there’s quantitative data such as clicks and shares which is invaluable in gauging overall performance and on the other hand, there’s qualitative data that’s a little harder to measure. For example, determining the value of a comment compared to a like or a retweet compared to a share on Facebook.
Which raises the question: What should we be measuring and what’s not so important?
In hopes of answering this, we’ve found that it’s useful to start with what we want to achieve first, and then work our way back from there. That provides context around the numbers that are important to our marketing team and how we can go about measuring them in an effective way.
For example, if one of our primary goals was to build an audience to a certain size by a certain date, then we would measure data that’s directly related to audience growth such as an average number of likes per week and an average number of shares on our content.
With that in mind, here’s a complete audit of our social media stats from February, including how we pulled the data, what we learned, and our strategy for the future based on the numbers.
We broke the 50,000 Fans mark on February 29th, and so we’d like to start by thanking our awesome Buffer community!
To pull a detailed report for of our Facebook page performance we went to: Insights > Export > Page Data & Post Data. (Side note: Buffer for Business Users can pull their Facebook and other social network data directly from the Buffer Dashboard)
We gained 3,007 new page likes for a total of 50,106
We shared 86 posts (72 links, 12 photos, and 2 videos) earning a total of 207,203 in “Organic Reach” and 190,155 in “Paid Reach”
Average clicks per post = 180
Average likes per post = 43
Average comments per post = 5
We averaged 731 “Daily Engaged Users”
We averaged 10 “Page Unlikes” Per Day
Posts that contained “Links” accounted for 8/10 of our top performing posts in terms of “Reach” with the remaining 2 being “Photos”
What we’ve learned and our strategy for the future
As Facebook continues to grow and evolve, we’re keen on adjusting our strategy to grow and evolve with it so that we may provide content that is as useful and fun.
Paid strategy – A quick glance at the numbers shows that nearly half of our total Reach on Facebook in February was attributed to “Paid” – that’s huge! We’d like to continue to experiment with advertisements and boosted postsas we have seen success with both in terms of traffic to our blog and overall engagement rates.
Experiment with different content – Another interesting fact in the data is that we share a lot of links compared to other sorts of content like photos,Facebook Live videos, GIFs, infographics, and more. A closer look shows that photos accounted for 2/10 of our top performing posts in February, but we only posted 12 photos compared to 72 links. We’re looking forward to trying new posting tactics in the coming months and measuring their success in relation to clicks, shares, audience growth, comments, and blog traffic.
Focus on Page growth – One of our key OKRs for Q1 of 2016 is to grow our Facebook page audience size to roughly 100,000 fans (currently 50,106). We’ve fallen a little short – which turned out to be a great learning experience for us. This month, we’ll be working on strategies such involving our Buffer Community more in the content, cross-channel promotion, increasing employee sharing efforts, and potentially social media influencer program.
One of the fun things that we like to experiment regularly with at Buffer is the number of times we post to Twitter each day and what sort of content we post. We call them growth hacks or mini-experiments, and it’s amazing to see how the data changes week-to-week, even day-to-day!
Here’s a look at what our Twitter posting strategy looks like as of today:
We post 13-15 times per day (20–23 on Tuesdays/Wednesdays with #bufferchat)
We post 93% of our own content, 5% curated content, and 2% retweeted content from the Buffer Team. Content includes:
A great piece of curated content from a source outside of Buffer
Celebration of holidays
Pictures from our team and/or community
Twitter polls aimed at receiving particular feedback or just for fun
Information on how to use Buffer, Pablo, or Respond
One thing to note is that we love to share content more than once on Twitter as the feed tends to move quite fast. We’ve found that we don’t see a huge drop off in engagement, even after the second or third share.
Garrett Moon of CoSchedule also found similar results and noted that when CoSchedule experimented with posting the same content multiple times to social media, he didn’t receive any complaints about the additional posts. In fact, sharing a variation of the same post three times in one week resulted in double the traffic to the website.
In a blog post on KISSmetrics, Moon explains: “Sharing more than once is an essential part of providing your audience with the value you promised them. If you don’t share your links a few times, they may never see any of your updates.”
In order to pull the data reports on our Twitter performance, we often love to use the analytics tool that Twitter offers, in particular to get the impressions data for our tweets. To find your analytics report, head on over to the “Analytics” tab under your profile picture drop-down menu.
From there you’ll get a snapshot of the overall performance of your Twitter account. You may also dive deeper by exporting the data to Excel within specific timeframes.
We averaged 14.3 tweets per day, earning us:
410,000 unique impressions per day
136,000 profile visits
31,600 link clicks
After we’ve pulled the data from Twitter, we like to jump over to Buffer Analytics to get glance at how our account is performing day-to-day and review our top overall tweets for the month. We find this is an awesome way for us to identify trends in language usage, character count, image and content type, and tweet format.
In this Article, Spencer Huddon explains 7 tips for Organic Growth Hacking for increasing Twitter Followers,
As a growth hacker, you want to grow your Twitter followers and increase the engagement. So here are some following steps to grow your follower base organically.
So before starting anything, Make your Twitter profile updated. and verify yourself whether your website is responsive to mobile? Make sure you are ready for rapid growth. This means sprucing up your image online. Check your profile on every social media channel – even the ones you don’t plan on actively promoting. If they exist, someone will find them and they’d better look good! This means separating your personal profiles from your professional ones. Once separated, personal profiles should be restricted to friends only.
Create a Plan of Attack. How are you going to proceed? Do you know your audience? You must know who you are targeting with your efforts. To whom does your product or service appeal? What is the purpose of your growth hacking? Why are you seeking to grow quickly rather than the more traditional method of slow and steady? Once you have the answers to these questions you can proceed with actual growth hacking in an effective manner.
Twitter Chats. Twitter chats are a very effective way to get your brand in front of a lot of people at once. Just make sure you are contributing relevant information to the conversation, not simply looking to promote your brand. Looking for a larger Twitter chat to join? I always recommend #BufferChat,#BizChats, and #HootChat for starters. Try googling “Twitter Chats for (insert your industry). There are a lot of lists. Just make sure they are recent. Many chats began and ended years ago. You can also look up “#TwitterChat (insert your industry)” on Twitter itself.
Use Short, Relevant Hashtags. Hashtags make it easy to locate similar content on Twitter, but the system only works if everyone tags their tweet with relevant hashtags. For example #Safety is one of the most popular hashtags on Twitter, but if doesn’t relate to your post, don’t use it just to garner traffic. Also, don’t spam us all with hashtags that are extremely long. #NoOneWantsToReadAHashtagLikeThisOne. Studies have shown that tweets with just two short hashtags (and an image) are far more likely to receive engagements. I would use #GrowthHacking and #SocialMediaMarketing (or #SMM) to promote this article.
Target Influencers. You need to get your tweets in front of a bunch of people all at once. One of the simplest ways to do so is to be retweeted by someone with a lot of followers. Research the influencers in your industry and find their twitter handles. If they have a large number of followers, engage them. Read their timelines. What are they retweeting? Mirror your content (with relevant hashtags!) and be sure to tag your influencer. Mirror, but don’t copy. No one wants a copycat and if you are going to repost rather than retweet, be sure to give credit where credit is due (For example use “via @spencerhudonii” if you are reposting this article).
Schedule Posts. You can’t always be on Twitter, but you CAN spend an hour or two a week planning and scheduling your posts. There are extremely helpful apps such as Buffer and Hootsuite, amongst others. Personally, I love Buffer. The free version will work just fine, but if you can afford $10/month the paid version is well worth it. I can quickly post and/or schedule content from various feeds to all of my social media profiles in one app.
Be Consistent. Consistency is key when building your Twitter followers. Don’t post erratically. If you’ve never mentioned sports in your profile or tweets, it may appear odd to your followers if you start tweeting to an athlete. Also, long periods of inactivity will decrease your follower count and stunt your ability to build it back up again. Consistency gives your followers the impression that you are active and knowledgeable in your field.
[sgmb id=”1″]In this article, Tiffani Allen explains about ways to gain better ROI and data-driven social selling in all best social Media channels
Facebook Reaches 3 Million Advertisers, Launches ‘Your Business Story’ Video Tool
On March 2nd, Facebook announced they’ve reached 3 million advertisers on their platform. “To put that in perspective” author Andrew Hutchinson lists, “Twitter has 130,000 active users, Instagram recently announced they’ve hit 200,000 advertisers, and Google, currently the leader in the online ads space, is believed to have more than 4 million active advertisers (though they don’t openly discuss this figure).” In celebration, Facebook launched a new tool called ‘Your Business Story’ that allows Facebook advertisers to use their Facebook Page’s photos and content to tell the story of their achievements and highlights. Social Media Today
The ROI of Social Selling: Data-Driven Outcomes [Infographic]
The first rule of sales is you have to be where your customers are. If you aren’t, how will they ever find you? As we progress further into the digital age, salespeople and marketers are becoming more and more collaborative, to the benefit of their mutual employers. The secret sauce to any organization practicing marketing enabled sales lies in great content that meets your customers where they are at every stage of the buying cycle. This infographic explains the how and why of social selling. Sales for Life
Facebook is letting publishers use Instant Articles to collect email newsletter signups
Facebook is testing newsletter sign-up messages at the bottom of their Instant Articles. What many publishers hope, according to Digiday, is “the more they bump into the publisher’s articles on Facebook, the more likely they are to start coming directly to the publisher’s own site. There, publishers can not only keep all the ad revenue they generate but can sell the readers on subscriptions and newsletters and other products as well as collect data on their reading habits that can be used to improve the site experience.” As a fairly common call to action in the content marketing world, ‘Subscribe’ is a natural next step for readers that enjoy your content –and Facebook is facilitating that conversion. Digiday
Brands and agencies are already experimenting with on-demand Snapchat geofilters
Snapchat is allowing people and businesses to design their own geofilters for specific “spaces during set periods of time — starting from just $5.” This is big news for event marketers who want to find a new way to spread the word about their events, whether that’s a college on orientation weekend, or even a marketing conference. Restaurants like IHOP are using the geofilters to target customers in their stores, while other organizations are using it to encourage their employees to experience the feature before they begin using it in future marketing campaigns. Digiday
LinkedIn Intros B2B Spin On Facebook’s Custom Audiences To Target Ads
LinkedIn has upped their ad game, enabling marketers to target ads to employees of an uploaded list of up to 30,000 companies. Their new account-targeting option will be similar to those at Facebook, Twitter and Google+. So how can eager B2B marketers get their hands on this new targeting capability? According to Marketing Land, “Only brands buying ads directly from LinkedIn’s sales team can use account targeting at the moment, but the company plans to eventually roll it out to brands buying ads through its self-serve tool.” Marketing Land
Despite Tech Aids, B2B Marketers Struggle with Targeting
Getting the right message to the right audience at the right time is an ever-present challenge for marketers, even with all of the targeting advantages available to us through various digital media. According to Wakefield Research: “Seventy percent of the marketers surveyed said their advertising fails to meet their expectations either all of some of the time, and 96% admit it’s inevitable that their communications will reach a significant number of people outside of their targeted segments.” Others cited problems including measuring ROI, long sales cycles, and lack of quality leads. Direct Marketing News
Google Image Search tests colored filter buttons
It appears that Google is taking a cue from Pinterest in their latest test — using colored filter buttons on their image search. The change shows up on desktop for a select few users, with a diverse button background colors. This will certainly make image searching more user friendly, enabling users to narrow down their searches in an intuitive way. What does this mean for marketers? It’s more important than ever to use specific and helpful alt tags when optimizing your content for search. Search Engine Land
In this article, Emily Copp explains, 6 ways to impress your boss with your social media reports.
You’ve passed through interviews with flying colors by promising big things for your new company’s social channels. You’re feeling really good.
Fast forward a few weeks. The job offer afterglow is gone and it’s day one in your new role as content marketer or social media manager. You have to prove your marketing prowess and translate those fun GIFs into conversions and revenue your boss cares about.
Let’s reiterate that point. Your boss thinks you’re super creative and blah blah—but really—they want to see the money. You know the deal. If you can’t show the business value of social media you’ll never get a promotion, or worse—never be taken seriously.
By following these six steps, you’ll not only impress your boss by looking incredibly business-savvy, but you’ll also get your team on the map by working towards broader company goals.
1. Conduct a social media audit
Start by performing a social media audit of all existing social accounts. It’s basically an objective, no-nonsense way to get going on your social agenda. Your audit should record the following:
Social presence: All of your company’s social media accounts
Purpose: The reason for the channel’s existence. Is it part of a bigger plan?
Target audience: i.e. Your customer personas. Different audience for channels?
Frequency: Number of posts per week on each channel. Is it consistent?
Content types: The kinds of content being posted. Is it on brand?
Success metrics: The way success has been measured on each channel. Are there metrics in place and has the company been successful in reaching those?
By collecting this information you can quickly identify what the company is doing well and what needs improvement. The audit isn’t necessarily an analysis, but it should lead to one.
2. Create a social media marketing plan
Ah, wouldn’t life be wonderful if things could begin and end with a social media audit. Only, the social media audit is merely an observation tool—a springboard—for you to analyze and build a social media marketing plan (i.e. what you can do better and how you’re going to measure it). Your report should be an extension of your social media audit by covering:
What’s done well (and why)
Areas of weakness and/or opportunity
What you think can and should be done (i.e. goals)
How you’re going to measure success (i.e. targets and benchmarks)
Your target audience and how you’re going to talk to them
It’s important that you provide a strategy proposal based off the evidence of your social media audit. That way, you will manage the expectations of your boss by creating goals around what’s possible rather than broad ideals that may never get met.
3. Create weekly or monthly reports
Let’s assume your boss has approved your proposed social media marketing plan. Rather than charging ahead until the end of the quarter, start with the end in mind. Track your performance on a weekly (or bi-weekly) basis and share reports at a frequency that you think is appropriate (typically per week or month). If you’re using Hootsuite, you can use our analytics to track your social channels’ performance and generate reports.
Consider keeping two separate reports, one for your immediate team and one that is company-wide (i.e. the one for your boss). Your immediate team will likely understand all the technical terms, so it can be less reader-friendly. However, your company-wide report should synthesize all the analytics from your reports. If you do a slide deck, for example, it could look something like this:
Slide 1: A summary of the time period
Slide 2: Key successes and areas for improvement
Slide 3: Shout outs to people, campaigns, or programs
Don’t forget that a great way to make friends at your company is to give credit to those that have helped you and contributed to your success.
4. Know the scoop on social before your boss does
There’s a lot on social media that will be planned—everything from campaigns, to blog content, to weekly chats. But there’s also daily news and life stuff that you need to stay on top of. If your boss knows about news stories before you, that isn’t a good sign. It’s your job to be the eyes and ears of your industry. Here are some simple ways to stay ahead of the game:
Set up Google Alerts for keywords, influencers, and competitors
Subscribe to email newsletters or RSS feeds for your industry
Enable Twitter alerts for news accounts like @BBCBreaking or @cnnbrk to remain sensitive about what goes up on social
5. Work with other departments to strengthen strategy
In order for social media to stay relevant to your company, you need to work with other departments and teams to double down on projects and objectives. Are there campaigns coming up? Awesome guest speakers? These are things you should know about and be part of to represent your company’s activities on its social channels. Get involved by offering suggestions and creative direction. Build trust with other teams so that you can give your team the street cred it deserves.
Rebekah Radice explains, the basic Facebook Marketing Mistake every Digital Marketers does,
1) Mistake: Mimic the competition
Herman Melville once said, “It is better to fail in originality than to succeed in imitation.”
It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself.
While it might be true that there are no new ideas, there is your unique perspective. There’s the insight, experience and wisdom that’s woven into everything you do.
And consider this, adding context to your content creates differentiation. On the flip side, mimicking your competition makes you look unoriginal. It lacks the distinctive flair needed to stand out online.
2) Mistake: Neglect Facebook Fans
Smart marketers know that happy customers are likely to come back. Not only that, they might even recommend your Facebook page, expanding your fan base organically.
One of the most effective ways to keep your customers happy is through active listening and a quick response time.
And it should go without saying that honesty is the best policy when responding.