If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an in-person appointment.2
In the coming weeks, we’re introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads. By setting up a message extension, you’ll give users an easy way to text you to start a conversation and continue it whenever is most convenient for them.
Tapping on the texting option launches a user’s SMS app with a pre-written message tailored to the product or service they’re interested in. For example, if you’re a travel advertiser and someone messages you after searching for New York City hotels, they can send or edit your pre-written message text, “I’m interested in a reservation. Please text me back with more information.”
As we all know US presidential election date is closing by, Trump tweets are storming in social media channels, the 1st debate has created a record number of twitter discussions, So what is next? Other than news channels, can you learn about US Presidential election developments via Social Media channels? Yes, you can!
Here are some of the #Hastags about US presidential elections trending for a while and which is also expected to go big in coming weeks.
#Trump – If you’re a big supporter or want to troll him 😀 (LOL) this is the best hashtag you should look for. According to my research, more than 60K+ Tweets are using #Trump. So this is one of the good hashtag to know to more about Trump and his proposed policies discussion.
#Election2016 – If you’re active tracker about the race for White House, #Election2016 is a hashtag you shouldn’t miss. As the 1st debate between Hillary Clinton and Donald Trump already fired up yesterday, this hashtag will provide you with quick developments and helps you to understand the latest dealings impacting the election.
#Hilary2016 – As Hilary is leading candidate against Trump, this hastag has been trending for a while because of her twitter rampage against Donald Trump especially her this tweet went viral (https://twitter.com/HillaryClinton/status/776195158245306368?ref_src=twsrc%5Etfw)
#HilaryEmails – has been publically accused of using a private server to send out thousands of emails during her tenure as Secretary of State. Many of those emails would later be marked classified by the State Department, putting Hillary in a world of trouble. Deleted emails are only the tip of the iceberg regarding Hillary’s scandals. Benghazi, government donations, and Wall Street connections are just some of the items that could also be trending in the coming months.
So far according to my research these are the trending hastags about the US elections. If I missed out anything please feel free to send me email to firstname.lastname@example.org
Last Thursday, Bing Ads released Structured Snippets for their text ads, which is expected to roll out globally in next two weeks of time. As Marketers have seen this feature in AdWords, Structured Snippets in Bing Ads aren’t clickable. This is just designed to showcase particular aspects of the products and services which business offers. For example, “Brands” and “Types” of products available or serviced.
Structured Snippets are available from the Ad Extensions tab at the campaign and ad group levels. Choose a header (Brands, Types and so on), and then enter a minimum of three snippets. Do not duplicate content already included in an ad. You can associate up to 20 Structured Snippets with a campaign or ad group. Bing Ads will show as many as 10 snippets for every ad. Structured Snippets from AdWords campaigns will also now import into Bing Ads.
As we all know millions of professionals are using LinkedIn every day to share their opinions, getting connected with related professionals and perspectives on a wide variety of topics. So to make sure all professional knowledge at your fingertips LinkedIn introduced new content search feature on their mobile app. So any LinkedIn users will now able search for any topic and find relevant articles published on LinkedIn.
The LinkedIn new content search update will get following features mentioned below.
1. Search your feed. Remember the last time you came across that awesome article in your feed, and then couldn’t get back to it? Now LinkedIn got you covered. Enter the keywords you remember in the search box and find what you’re looking for under the Posts tab of the search results page. While you’re at it, join the conversation and share your own unique perspectives on the topic.
2.Explore topics you care about. Content search helps you keep up with topics you’re interested in, and allows you to dive deeper to learn more. Search for any topic in your industry, like augmented reality or mobile marketing, and instantly access the latest conversations, ideas, and diverse perspectives of your peers, colleagues or thought-leaders. See anything that sparks your curiosity? Refine your search to dive deeper into the topic and learn more.
3. Tap into hashtags. Hashtags included in your posts (or others) are now tappable and lead to search results so that you can discover other posts with the same hashtag. Simply add a hashtag to your post and it will be automatically available publicly, or if you want it to be only visible to your connections you can easily change your sharing settings. As you would expect, you can also search for a hashtag to see all public posts tagged with it.
With the addition of the Posts tab on the search results page, we’ve also been experimenting with a new “Top” tab to help you get to what you’re looking for quickly. This new tab organizes and surfaces the best search results from the most relevant verticals (People, Jobs, etc.).
These search enhancements are just the beginning. LinkedIn is working more on more useful, fast and fun so that you will be more effective in your career. To start off, LinkedIn launching the content search in LinkedIn iOS (Now) and Android apps (In coming weeks) for English speaking members. So what are you waiting for start using content search a spin and post your feedback using #searchatlinkedin from your LinkedIn post.
The above article is the reflection of original LinkedIn blog post – goo.gl/vIHQK8
As we all know Google AMP has been around from last four months and already it indexed more than 100 million+ pages with more than a million pages getting indexed every week. Initially, AMP pages were available in Google “Top Stories” section. Recently Dave Besbris, VP of Engineering said that AMP pages will come to the Google SERP page, but AMP indexed websites will not receive any ranking boost. However, it has been stated in the past that page speed and page loading time is a primary ranking factor, and considering that AMP pages load faster than any usual pages, they may rank higher than mobile friendly sites. So Marketers don’t need to think Google is killing it’s Mobile friendly web pages? But the answer is big NO, Google has said that, if there are two similar sites, one mobile-friendly, and one AMP, the SERP will rank AMP page on the top.
In my 6th edition of Chait with Baba session, I would like to share my notes from the Fbstart event, which I attended recently in Toronto. Micheal Hung, who works as Strategic Partner Manager at Facebook explained about Fbstart program & how native apps can get best results out of this program. I would like to share how Mobile App marketers can get the best Marketing results with the help of Fbstart program tools.
What is Facebook start (Fbstart) Program?
Facebook Start is new online incubator program initiated by Faceboook Inc, where any mobile stage startups can build and growth their mobile apps with the help of free tools provided by leading companies like Hootsuite, Amazon AWS, Adobe, Asana, Dropbox, Mailchimp, Facebook Ads and 30 other partners. Currently, 9,000 + apps are getting benefit from Fbstart program.
Who can apply for Fbstart program?
Any new or existing native apps are eligible to apply for Fbstart. Bootstrap track apps would be getting benefits of using all Fb partner tools worth of $40,000 & Accelerate (Existing apps) would be getting Fb partner tools to use worth of $80,000
How does Fbstart help for Marketers?
Fbstart program gives free Marketing tools for Online Marketers which includes $500(USD) Facebook Ad credits, Hootsuite, Mailchimp & Marketing Automation tools like Salesforce etc.., Fbstart also provides FB Analytics for apps tool, which gives better insights about app user behavior comparing to other existing analytics tools.
What is Facebook Analytics for Apps? How is it different from existing analytics platforms?
Facebook Analytics for apps is more powerful than any other existing analytics platforms, It gives you better insights about user interests, demographics etc.., and it also allows Marketers to send targeted push & in-app notifications to users. This can bring better engagement opportunity for apps. When it comes to paid campaigns Marketers can run campaigns targeting ‘lookalikes’ and custom target audience, by this way Marketers can get better ROI results from their campaigns.
This is really a great initiative by Facebook and motivating native apps by giving them free tools would really bring the better experience to the users. If any app developers are interested in joining Fbstart use the below apply now button or if you’ve any queries you email to email@example.com
Have any feedback about this article? Feel free to share with me at firstname.lastname@example.org
In my 5th Edition of #Chaiwithbaba session, I interviewed Kriti Sharma who is currently working as Social Media Analyst at Knowlegehut. Earlier Kriti has worked with leading Indian online ticketing site Explara.com and interned with 9xm & Blogworks. So let’s get started with Q&A session:
B: So before we start discussing about Social Media, Why Fashion management to Social Media Manager?
K: That I keep getting a lot. I did my Masters in Fashion Management which as a course is pretty open in sense of the direction you want to take. We studied basic management principles and learned to adapt the same into fashion and lifestyle brands. While I was pursuing my masters, my first internship at 9XM Pvt Ltd. in their digital department. That was my first interaction with managing digital for a brand. I knew then that I had to be in this field and ended up doing my research project at Blogworks, which is a digital media agency.
B: As you’ve worked for Various Social Media campaigns for big brands, What are the challenges you face in this field?
K: Well, big brands or small, there is one basic hurdle that every social media manager faces and that is the depleting reach of organic postings on different social channels. Getting a loyal brand following gets difficult and not all your dialogues reach the right target audience unless the posts are boosted.
B: Can you share key things to consider while creating Social media strategy?
K: Think like your audience but not as if you are the audience. Be clear on identifying your desired target audience. Understand that there is too much clutter on social media, make sure that what you are planning to post adds some value to your audience. In terms of the projections, understand that with reducing organic reach your job is to manage the company’s online reputation and not merely boost sales through digital channels. So I would recommend building a strategy that is well aligned to company’s guidelines.
B: How do you approach negatively toned tweets/posts from customers?
K: One single rule: if it is negative, take it offline. Write back to the negative post and asking for contact details and resolve the issue via emails or telephonic conversations. If it is not query-related and just brand-bashing, you can choose to avoid it or push out a polite response.
B: What are some content creation/automation tools which every Social Media Marketers should use?
K: I love Canva for creatives, you don’t have to rely on the graphic designer for all posts and can get crafty. I’ve used Content Headline Analyser by Co-schedule for some paid ad copies and email subject lines. For automation of messages, I’d suggest Buffer, which as a tool is extremely easy to use and pretty effective. Tweetdeck is good for tracking hashtags and helps in plenty while live tweeting events.
B: What are best strategies for jumping into conversations or responding to relevant discussions in Social Media?
K: Identify your social keywords. List down a set of keywords that you must be looking out for in comments and posts on social media. Track the same and engage. A 15 minutes exercise for the same twice a day can give you certain conversions organically. Tweetdeck’s option of keeping hashtag specific columns is great for this. Also keep track of the topical trends to maximise reach.
B: What type of contents in Social Media converts best?
K: Content marketing is on the rise and so are videos. Depends on the brand type basically. A lot of things that really work on social media can not be adopted by all brands because of a lack in brand connect. I admire how Practo, an Indian startup that connects customers with hospitals and doctors with reviews around cities, posts videos with a humorous edge. Capture the right emotions and Voila!
B: Content vs Visual, which one works better in Social Media?
K: A very subtle mix of the two. Visual will get audiences to your landing page and content will ensure that they stay.
B: One last question 🙂 Your tips for Social Media Beginners?
K: Play around in the social media landscape. There are no absolutes so grasping what works should be easy. There is a lot of content available on the internet, make use of that. Social Media Examiner is a blog that I follow a lot to keep updated. Blogs and webinars by Kim Garst are very practical and should be a good one to follow.
Connect with Kriti on following Social Media Channels:
In my 4th Edition of #Chaiwithbaba, I would like to share my notes from my college guest lecture by Asif Khan – Founder, Location Based Marketing Association. Asif is a veteran tech start-up and Marketing entrepreneur with more than 15 years experience. He also worked with leading companies like IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, and ScotiaBank.
Let’s get started to know more about what is Location-based Marketing & How it works:
What is Location-Based Marketing & LBMA?
According to (What-is.com) Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device’s location to alert the device’s owner about an offering from a nearby business.
The LBMA (Location Based Marketing Association) is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places, and media. LBMA aim is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.
How does Location Based Marketing works for Business?
Most of the business which has native apps uses location based Marketing for sending location-based alerts to their customers who are available nearby by their business stores. The alerts are delivered to smartphones through push notification from their native apps or SMS text messages. An alert may include information about a local business deal of the day or include a purchasing incentive or redeeming their reward points. When the end user downloads a mobile app and accepts the app request for using their GPS device current location allows brands to track their end users. The technology behind this location based marketing takes advantage of geofencing, a software feature that uses triggers to send alerts when a device crosses a pre-defined geographic boundary. The important goal of Location-based Marketing strategy is to bring all their end users and turning them into customers.
What are some successful Local based Campaigns from LBMA?
Here are some successful Location-based campaigns from Top brands:
Nivea “The Protection Ad”
In 2014, Nivea came up with an innovative campaign using location-based technology. In which Nivea used Magazine as their medium where parents could tear out from the page in the form of a wristband for their children. This IOS app can be used to track how far the children walk away from their parents in places like beaches. The Bluetooth proximity beacon technology was used to embed in magazine ads.
Granata Pet “Snack Ball Machine”
The famous german based pet food firm Granate came up with the interesting campaign called “Snack Ball Machine”. In which kiosks was installed in parks in the main cities of Germany. The kiosks were fill up with balls which have a beacon sensor in it, and the ball is thrown by the vending machine into the park. When the Dog brings the ball back fast enough (based on tracking the distance traveled) are deemed healthy and a bowl of dog food is dispensed from the kiosk.
What type of Technology is used in Location Based Marketing?
For most of location-based campaigns Apple’s Ibeacon or Google’s Eddystone are used. The both technology has similar features but the functionality is different.
What is the metrics which can be tracked from this LBM campaigns?
So far there are no platforms to track conversions from LBM campaigns for Marketers, but yes you can track total number of reach, heatmaps, impressions etc..,
How can anyone learn more about Location-Based Marketing?
The Pokémon GO craze is spreading faster than a zombie outbreak on roller-blades. If you don’t believe me, then just look at what happened when a rare pokémon was sighted in Central Park, NYC
The app was made in partnership with developer Niantic and the Pokémon Company (both owned by Nintendo) and has rocketed the share price of Nintendo stock by 50% in the first week.
In 7 days it surpassed twitter users in the US: Over 65 million. It has also taken the lead for the most time spend on an app.
In order for your business to ride the Pokémon Go wave, you have to understand the basics of the game:
As you move around, your mobile phone will vibrate to notify you a pokémon is nearby. You can then check to see what type are near you as well as how close.
The goal is to find all the different pokémon type and catch as many as you can.
Pokéstops are very popular hubs for pokémon gamers, locations are scattered across your area.Pokemon gamers are social and are exploring your city as we speak. Here’s 5 ways to engage them and drive foot-traffic to your business:
1) Let Pokémon Gamers Know Your Business is Near a Pokéstop
If your business is close to, or is actually a Pokéstop itself; announcing it on social media with appropriate hashtags can get your business in front of the gamers in your area.
Of course, your store must have something of value to offer in order to entice them. Restaurants/cafes or even video game stores would work well.
It’s the summer and Pokémon GO is getting people to walk a lot more than they ever did.
All that walking can work up an appetite and also make your conveniently placed restaurant all the more attractive.
2. Use Lure Modules to Drive People into Your Store
How do you get Pokémon GO gamers to come to your business? With pokémon of course! Lure pokemon to your store by downloading the app and purchasing a Lure Module. As pokémon start entering your store, so will the gamers chasing them. As the Pokémon GO website explains:
“A Lure Module attracts pokémon to a pokéstop for 30 minutes. Other people around the pokéstop can also benefit from the effect.”
Don’t forget to announce on social media beforehand that you will be doing a lure and tie in a promotional offer for your business with it. This builds anticipation and maximizes how many people turn up.
The New York Postreported that Sean Benedetti, Manager of L’inizio Pizza Bar in Queens, NY spent $10 on a pokémon lure at a pokéstop near him and it attracted enough gamers that weekend to boost his sales by 75%!
3. Advertise Free Charging stations and a Promotional Offer
The Pokémon Go app is known to really drain your phone’s battery and gamers will welcome the opportunity to charge up.
A simple sign outside your storefront advertising charging stations and a promotional discount for gamers can drive foot traffic to your store. To drive purchases, include a message like “Show your Pokémon GO account and get 20% off.”
Gamers routinely stop off at Pokémon GO Stops in their vicinity and if you can make a visit to your store a part of that routine, you can grow your regular clientele.
4. Offer Events or Meetups For Different Teams
Gamers can choose to be part of team Mystic, Valor, or Instinct. These teams battle for control of landmarks called gyms. Social media has shown that gamers show great pride in their team as it is a great source of competition.
Restaurants and bars have the opportunity to target these groups with events like “Team Mystic Meetups” and menu item specials.
5. If You Find a Rare Pokémon at Your Store, Let people Know!
Nothing gets gamers more excited than a rare pokémon sighting. Where there’s one there could be more!
Take a screenshot and share it on social media whenever you spot a noteworthy pokémon in or around your business.
This post was originally written by Talha Asif. You can get connected with him on following social media channels:
In this week #ChaiwithBaBa Chat session, I’m going to chat with Inbal Sarig, who is currently Digital Marketing manager for Smart Money Invest. She has been working in Digital Marketing & Journalism industry for more than 6 years with various organizations like Ha’aretz- The Marker Group, Hanan Mor Group. So let’s get start with the questions:
B: Before talking about Content Marketing. Whatf made you change your career from Journalism to Digital Marketing?
I: From childhood my passion was storytelling, so a natural choice for me was to study film and television at Tel Aviv university. After graduation, fueled by my desire to create meaningful content I have started working as a Journalist/ TV producer in Ha’aretz – The Marker Groupone of the largest financial news websites in Israel. Soon I was exploring new and more effective ways to make our stories more visible and growing our client base. It was then I have realized the incredible power of digital platforms and how to use them to spread high-quality content.
After bringing a unique point of view on content generation and how to publish it successfully, I was promoted to work as the content marketing manager for the news site.
B:As you’ve worked for different companies and different industries, how difficult it is to run digital campaigns for new markets? What challenges do you face here?
I: As I see it, running digital campaigns has the same basic rules for all markets. But the campaign objectives, KPI’s, target audience etc., differs from one campaign to another. The most challenging task in running a successful digital campaign is convincing clients to click on your ad and to consume your content and eventually choose it over your competitors.
When I worked for Hanan Mor, one of the largest real estate developers in Israel, we have focused on sharing our vision about green and sustainable home construction. We felt that the most important part was to educate people about the benefits of our superb product and methods of construction and inspiring them to be actively involved in a meaningful shared goal, of course delivering high quality designed homes at the end. I believed that in order to achieve this we had to try and make the most interesting and engaging content we can, video, blog posts and articles using all the relevant social media tools to share it.
In my current position as Digital Marketing Manager at Smart Money Invest, I basically do the same. I think about my potential clients and try to simplify and visualize finance and investments.The key word here is education. For people without the financial background, the investment world can look scary, complicated and boring. I am trying to show them that it’s not the case. Of course, there are very complicated investment instruments and sophisticated tools, but they are knish for pros and not relevant to making smart investments, growing your equity and taking care of your future.
Like in Warren Buffett’s famous quote:
Digital marketers should use every tool available to communicate with their target market and try and deliver true added value. I believe that creating great content that can really help and educate people to make the right financial and investment decision is the way to do that.
B: How important is the content element for running Social Media campaigns?
I: No doubt about “Content is King”. I believe that content is an important element in all of your marketing platforms, online and offline. At the end of the day, marketing is all about telling your story to your customers and the way you do it so they will see your benefits and share your values.
B: Is it compulsory for every company to have a Content strategy?
I: I think that every business must have a content strategy and to utilize it in the best way possible.
B: What are the different channels for content Marketing? (Blogs, Social Media etc..,)
I: Content Marketing is not only about digital marketing like Blogs, Social Media, and the company website. It starts right from the logo, tagline, Product description etc.., Marketer’s has to unify their channels according to the company content strategy.
B: Key things to consider while building content strategy?
I: First, you need to understand client’s needs and desires: what are their interest? What do they need? Which information are they seeking for?
After getting to know your audience you can start building your content strategy.
On social media platforms, have a unique voice and engage with your clients, create an active blog and aim to become an expert in your field. Try to use as many visual materials that you can: videos, pictures, animated gifs, anything to deliver your message in a nice and simple way.
B: What are the Benefits of Content Marketing for B2B & B2C Marketers?
I: As a Marketers, it is important to know where your customers are conducting their research and understand in which medium they’re active. LinkedIn can work great for B2B, to target decision makers in a company, but it’s not the only one.
Content engages, delivers an inspiring story and provides people with information.
By targeting your content to be relevant to the business or individual customers you present your brand in the more subtle way than advertising. People are more open when they consume content and they appreciate the value provided by you.
B: Any tips for Beginners in Content Marketing?
I: First, you have to know and understand the platforms you are about to use these are your building tools then remember that at the end of the day we are selling to people, they have feelings, thoughts, and beliefs. Try to understand them, put yourself in their shoes, and give them something before you ask for something in return. These two skills will make you shine in Content Marketing.
Connect with Inbal on following Social Media Channels:
On my 2nd #ChaiwithBaba session, I’m interviewing Rohit Sharma, who is currently working as Media Planner at DV8 Communications, Canada & Previously he worked for GroupM, Omnicom & clients like Google, Time Group & Microsoft etc.., As he is into Traditional Media, let’s find out how Digital Media is impacting Traditional Media, advertisement effectiveness & Customer engagement etc.., So lets start with the questions.
Explain about your previous job Media planning/ Offline Ads?
I started my career with a creative agency as an account executive.My job was to work closely with the creative team and the clients for building their ad campaigns. Later I joined Maxus- GroupM as a media buyer. So here I use to run offline media campaigns (TV/ Radio/ Print) for various clients like Google, Hero MotoCorp Ltd, SC Johnson, Pernod Ricard, Zara, Microsoft Mobiles.
So why now in Digital Marketing?
Digital is an upcoming media, most of my clients digital budget soared for about 10-15% on an average. Print media deals with the publications were aligned with the digital buys and impressions as clients want to engage more on the digital platform. So in order to grow along with the industry this Digital Channel medium cannot be ignored. Here it also measures the results than Print/television ads.
“Online Marketing is better than Offline Marketing” Do you agree with this statement? why
Firstly online marketing is not expensive as compared to offline marketing, we use to spend a lot of budget on TV and print campaigns. Again there is not much analyzing and reporting in TV ads. Actual GRPs will be always delivered in the post-campaign analysis. So in the midway of the campaign I cannot change the channels or tweak the campaign and it never shows me the real time results. Whereas digital is one medium where I can do all of that and I can send the exact reports to the clients. Also, there is no concept of conversions in offline media, we can just show the reach, GRPs for the campaign whereas in Digital we can showcase the conversion (if it is the campaign objective).
Online media has more impact because in offline media I’m not directly interacting with the customer whereas in online media I can do that. Through social media, I can talk to the customers and get valuable insights about the company. Digital media has changed the way advertising works, the more knowledge the clients have about digital media they more they would spend on it. It has revolutionized the way the whole industry works.
When it comes to Analytics reporting, In which media you get better reporting?
Digital Media, as I can share all the reports even the positive or negative conversations for social media to any digital media campaign. In offline media, it allows only to share the reach, GPS for Report. So it is very difficult to update data every year. Digital Media has made ROI relevant for the clients.
So talking about Demographics can you share what sort of new technologies are coming in offline media to compete with online Marketing?
There is not much coming in terms of technology, the only way to is to integrate digital media with the traditional media.
“Print/TV Ad’s reaches Mass audience than Online Marketing” Do you agree with this?
Yes, Print and TV has always been for masses but if you ask me now mobile is that one medium which is always with people and has more engagement than Print & TV. From tabloids apps to Youtube everything is available online. Moreover, it depends on what the company is into. Mobile marketing is one of the most upcoming media to advertise as the engagement level is so high.
As you’ve worked with big corporates like Google, Microsoft & Times group, Can you say on which media they’re focusing more? Offline or Online? Or they giving importance for both of them?
Right, Most of my clients are focussed on offline media, because in India online media is new thing & which is also growing. So my clients have a very limited knowledge of that plus online media isn’t that expensive as compared to offline media. So in terms of budgeting clients used to spend 15-20% on online media but some clients had a separate division for online media like Google and Microsoft mobile. They have different teams and different budget for online media and that had no role with the offline media.
So what is your recommendation SME Marketers? In which channel, they’ve to focus more?
Start with paid online campaigns and then get more organic traffic, it depends on what SME is selling or if they want to increase their brand image. If they want to increase their brand image they should go with a blog and hire a good content writer. It is expensive to start with offline media and it depends whether the SME’s TG is into that or not. The first 3-4 months of the paid campaign would be for market research, to analyze how the audience is engaging and on which platforms.
One last question 🙂 What is your recommendation to upcoming Marketing graduates?
If you wanna go in-depth about excelling in marketing you should have the knowledge about every medium. Reading blogs, articles etc is good but applying your knowledge is the best way to understand how things work. I would also suggest checking websites like lynda.com will be helpful to learn valuable Marketing lessons.
Connect with Rohit on following Social Media Channel:
On my 1st #Chaiwithbaba session, I’m interviewing Abid, who is currently SEO manager for Explara.com. He has been working in SEO industry for more than 6 years with various online e-commerce companies like Ticketgoose.com, Explara.com & Creative Books. So what are we waiting for here, let me throw some kick ass questions to him 🙂
So before we start talking about SEO, You had very good knowledge on the tech side, What inspired you to start the career in SEO?
Well, I was an engineering student and I was very much interested in learning new tech things. My ambition was to achieve something big in tech side but that didn’t happen. So I moved to SEO domain,when I joined my first company as an SEO analyst I started learning more about by attending SEO expert meetups, Google Developer webinars etc.., This helped me to learn SEO tactics from scratch like basic SEO audit, how Google search engine algorithm works etc..,
In last three years, there is an enormous development in SEO Market like Mobile Search, Voice search? So how you’re formulating SEO strategy on that?
In SEO for web search – I always focus on great content and SEO onpage factors like meta tags, title,description,keywords,alt tags, hyperlink, internal links and website structure.
For mobile search- The main focus we have to give on app/mobile site loading speed which will be the major factor for ranking your mobile page. For optimising mobile pages AMP – accelerated Mobile pages
Voice search- It is the trending one, which people has started using “OK Google” service in android phone and here the queries are bit longer and in phase compared to text queries. So to rank for this kind of queries I suggest optimising the web/mobile content in that manner where your website should include the answers to the user queries.
Content Marketing vs Google Adwords which one brings more conversions for Product Marketing B2B aspect?
According to me, we can’t depend on one strategy or a single channel for getting conversions. Sometimes you can get more leads via AdWord. But I would recommend you all to try other channels also. Added to that Content has always been moe helpful for brands to build the relationship with customers irrespective of your keyword search volume. The great content will always bring more users to your website. so I would suggest using both Google Adwords & Content Marketing channels would be the great idea for getting better conversions.
Being an SEO consultant is it important to work closely with Webmasters (Tech team)?
Yes! As part of tasks SEO, one of the key task is clearing all issues listed in Google search console. For sorting out other issues like pages, server error, crawl errors, sitemap submission, structural data, mobile page error, it is very for every SEO experts to work closely with Tech team for bringing the better experience to the users.
In a recent interview with Steve Sirich, VP of Bing Ad’s says, Bing is getting smarter than Google in search technology! Do you agree with this?
Yes, I agree with that, If you see 2015 SEO stats, the Bing market share increased to 21% which is the very good progress for Bing in recent years, whereas the Google is still on the safer side with 64% of market share. But I still vote for Google because for their best SERP, indexing rate and accurate search results. So having said that Bing is making good progress in search, So I would suggest it’s not a bad idea for Digital Marketer’s to try Bing paid ads.
According to you, what’s the next big thing in SEO Industry?
The next big things & challenges are, Mobile site is dominating the web, so AMP HTML implementation on web pages is going to be must for all websites and voice search will be overtaking text search will change the game. So taking about voice search now most of the website are changing their content strategy according to the Voice search keywords. search is not only limited to search engines people are started searching in social sites using hashtags so optimising in social sites becomes mandatory. And most important is content. Now content is not the only king it’s master for Google.
Can you share key things to consider before formulating SEO Strategy?
The best steps to be followed are:
1. Website audit – Check web loading speed, structure, and business module
2. Competitor analysis – Do some research and analysis on the websites similar to your business module who are ranking well on Google search engine
3. Then start keyword research and content optimisation on your website
Any tips for SEO beginners?
Always keep update yourself with the SEO world, At least read one blog every day about SEO/webmaster/analytics. I would also suggest to create your own blog using CMS tools like WordPress, Weebly and try to implement your SEO knowledge on it to understand how every search works.
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It’s been known fact that Google always makes some big announcements for Marketers in Spring from last two years. In this year Google Performance Summit, we saw first look of new ad features and formats coming to Google Adwords. so here is the list of big updates for Google Adwords, which are expected to roll out in coming months.
Local Search Ads on Google Maps:
This is one of the most talked topic in the Marketer’s world from last two weeks. Google is calling this as Next Generation for the local search ads. So this allows Digital marketers to list their ads on the Google Maps both on Mobile and Desktop versions. So here is the small glimpse of how your ads will look in the maps.
So we know Google Maps user base crossed one billion and most of the searches made via Google Search Box. It is also been in the news that Google is trying something news, which helps brands to drive more online traffic from Maps to local businesses, with their new ad formats such as promotion pins.
Custom Shopping Campaigns:
Google Adwords extended its features by introducing Customer Match for Shopping Campaigns, which helps all E-commerce marketers to re-target their customers by showing product listing ads in SERP. This also enables advertisers to segment their user lists and intergrate them into AdWords audiences. It also allows to remarket for those audiences who are already familiar with the website. The Customer Match for Shopping builds is already exisit for search text ads, Gmail both old version & Inbox version, YouTube and other Google partner sites. This new feature allows advertisers to upload customer email lists into AdWords that can be matched against signed-in Google accounts for ad targeting and bidding.
Now Adowrds allows marketers to sign up for the beta version of this new feature. According to various leading sources, Customer Match for Shopping feature will be out before this Fall 2016.
At this year’s Google I/O conference, Google displayed the future way of Interacting with the technology. It started with Google Assistant to Google Home, which they believe to take on rivals like Amazon Echo and Facebook’s new Bot chat. So here are the 6 Google Upcoming products you should try this year 2016.
Google Voice Assistant:
Sundar Pichai, CEO of Google, started the keynote followed by he made big announcement about Google Assistant. He explained How Google Assistant is going to bring two way communication between you and Google Assistant and he also mentioned last year 20% searches were made via voice in U.S and that is why Google is gearing up to make Voice search as more friendly to its users.
So followed by Google Assistant, there was an another announcement which was more innovative (As they call it like that) Google Home. It will take the best properties from Chromecast and use them in the house and it also has the search function built-in, so people can make voice search.
It is a companion app for one-to-one video calling. The goal of Duo is to make video calling faster even on slower network speed. Google is also adding a feature in Duo called Knock Knock, which allows you to make a live video of the other caller before you answer. It is coming live for this Summer on both Andriod & IOS.
Day Dream is going to be a new high-quality mobile virtual reality platform which allows manufacturers including Samsung, HTC and Huawei having smartphones capable of handling it. New hardware tools like headsets and a controller will be available for Daydream VR. Which is getting launched this fall and it will also include Google’s apps like YouTube, Street View, Play Movies , Google Photos and the Play Store.
To compete with popular chat services such as Facebook’s Messenger, which recently announced an artificial intelligence features and WhatsApp which also owned by Facebook, Google is launching Allo by bringing interesting features like stickers and whisper chat. Allo also uses smart reply, which is a suggestive conversational response. It will use Google’s computers to predict how you want to respond, saving you typing. It will also chat directly with Google to find information or navigate. In Google Allo one can search the web, watch YouTube videos and even play games. Google Assistant is embedded in app too. Allo will be coming to market this Fall.
Android Wear 2.0:
Android Wear 2.0 will have a revamped user experience and standalone apps that run right on the watch, no matter where your phone is or even if it’s off. Users can now mix and match watch faces with various apps on any Android Wear ready smartwatch. A better keyboard is also available on the Android Wear smartwatch.
Angela Petteys, leading Copywriter at Traffic Digital Agency shares some useful tips about using Yoast SEO plugin and how to use it in WordPress. This article was originally posted in Moz.com
Setting up and using Yoast SEO
When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.
Yoast SEO can be installed on any self-hosted WordPress site. (Sorry, free WordPress.com bloggers.) It’s easily the most comprehensive SEO-related WordPress plugin you could ask for and best of all, it’s free! You do have the option to buy premium Yoast SEO extensions for some extra functionality, but its most important functions are part of the free plugin. Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.
Downloading and installing Yoast SEO
If you don’t already have the Yoast SEO plugin installed on your site, let’s take care of that. If Yoast SEO is already installed and set up and you just want to learn more about how to use it, feel free to scroll on down to the “Using Yoast SEO” section.
From your site’s admin dashboard, look along the left-hand side of the screen for the “Plugins” option. When you hover over it, you’ll see the “Add New” option.
Click on “Add New” and you’ll be brought to a page with a selection of featured, popular, recommended, and favorite plugins. If you don’t see Yoast SEO listed under any of these sections, there’s a search box you can use to find it.
Once you find the Yoast SEO plugin, click “Install Now” and WordPress will download it, install it, and ask you to activate the plugin. Activate the plugin and if it’s been successfully installed and activated, you’ll see an option marked “SEO” on the left-hand sidebar menu of your admin dashboard and along the horizontal menu bar on the top of the screen.
Downloading and installing Yoast SEO was easy, but now that you’ve done that, you need to set up the plugin. If you’ve never used Yoast SEO before, this might seem a little overwhelming, but I promise it’s nothing you can’t handle. I can’t promise this process will be a non-stop, action-packed thrill ride, but it’s completely worth the time it takes to set it up properly. Since the ideal Yoast settings will vary from site to site, I’m not going to tell you any hard and fast settings to choose, but I will walk you through what each of the settings are.
Importing settings from other SEO plugins
Just a quick question before we go any further: do you have another SEO plugin you’ve been using? If so, you could save yourself some time by importing your settings from the other plugin. From the “SEO” option on the left-hand menu, click on “Tools,” then “Import and Export.” Select the “Import from other SEO plugins” tab.
Here, you can import settings from HeadSpace2, All-in-One SEO, and WooThemes SEO Framework. All you have to do is check the appropriate box and hit “Import.” If you’ve used older Yoast plugins like Robots Meta, RSS Footer, or Yoast Breadcrumbs, you can import settings from those under the “Import from other plugins” tab. If you’re not using any of those SEO plugins, you might want to check out the “SEO Data Transporter” plugin Yoast recommends.
If you already have settings you’ve exported from another plugin and you want to import them, all you have to do is go to the “Import” tab, select the file you want, and hit “Import settings.”
Setting up Yoast SEO
If you don’t have any settings to import, let’s start from square one. Even if you imported your settings from another plugin, there’s no harm in checking all these settings just to make sure everything is correct.
To get started, go to your site’s admin dashboard, find the “SEO” option on the left-hand side menu (or the top menu, whichever you prefer) and click on “General.” This will bring you to a page where you’ll have the chance to set up some basic global SEO options for your site.