What is Real Time Penguin update? How to Recover from it?

There will be no more notifications regarding Penguin update hereafter as Google has made penguin as real time now. Real-time penguin is great & will create less impact on sites, especially if your competitors are ruining your business & doing negative SEO onto your website. Because, as soon as Google discovers that a harmful link pointing your website is removed or disavowed, the Penguin algorithm will process it in real time, and you’ll recover from a Penguin penalty very quickly. This is a positive aspect of a Real-time Penguin, whereas the negative…

New changes in Google Keyword Planner

Google Keyword Planner an important keyword discovery tool, most SEO experts swing to Google’s Keyword Planner tool to find their important & most convertible keywords when they are about to create blog posts and other site content. Sadly, Google has now limited the usage of this tool. Google says, it’ll help them to keep the bots away which had overused the tool making it slow. With this update, inactive AdWords accounts & the accounts with least monthly spending would now face difficulty. In other words, if you are not spending…

3 Key Rules of Digital Marketing Strategy for 2017

All we all Marketers saw drastic changes and updates in the Digital Marketing Industry like AMP, Google Penguin updates, FB Instant article, and of course Pokémon GO.  So by seeing all these I predict what are the three key things to consider when we create Digital Marketing Strategy. Make your visuals Interesting: Every customer gets engaged with the product when they see it visually, so make your product visual more interesting and convincing to your Target audience. It is also important to try visual channels like Instagram, Snapchat where you…

Google Adwords introduces Click-to-message ads to bring new way to communicate with customers

If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an in-person appointment.2 In the coming weeks, we’re introducing click-to-message ads to…

#Hashtags to follow about US Presidential Elections

As we all know US presidential election date is closing by, Trump tweets are storming in social media channels, the 1st debate has created a record number of twitter discussions, So what is next? Other than news channels, can you learn about US Presidential election developments via Social Media channels? Yes, you can! Here are some of the #Hastags about US presidential elections trending for a while and which is also expected to go big in coming weeks. #Trump – If you’re a big supporter or want to troll him 😀 (LOL)…

Bing Ads Introduces Structured snippet for Text ads

Last Thursday, Bing Ads released Structured Snippets for their text ads, which is expected to roll out globally in next two weeks of time. As Marketers have seen this feature in AdWords, Structured Snippets in Bing Ads aren’t clickable. This is just designed to showcase particular aspects of the products and services which business offers. For example, “Brands” and “Types” of products available or serviced. Structured Snippets are available from the Ad Extensions tab at the campaign and ad group levels. Choose a header (Brands, Types and so on), and then enter…

LinkedIn’s new content search update

As we all know millions of professionals are using LinkedIn every day to share their opinions, getting connected with related professionals and perspectives on a wide variety of topics. So to make sure all professional knowledge at your fingertips LinkedIn introduced new content search feature on their mobile app. So any LinkedIn users will now able search for any topic and find relevant articles published on LinkedIn. The LinkedIn new content search update will get following features mentioned below. 1. Search your feed. Remember the last time you came across…

Google AMP now in SERP results

As we all know Google AMP has been around from last four months and already it indexed more than 100 million+ pages with more than a million pages getting indexed every week. Initially, AMP pages were available in Google “Top Stories” section. Recently Dave Besbris, VP of Engineering  said that AMP pages will come to the Google SERP page, but AMP indexed websites will not receive any ranking boost. However, it has been stated in the past that page speed and page loading time is a primary ranking factor, and considering that AMP…

Best App Marketing Practices with Fbstart program

In my 6th edition of Chait with Baba session, I would like to share my notes from the Fbstart event, which I attended recently in Toronto. Micheal Hung, who works as Strategic Partner Manager at Facebook explained about Fbstart program & how native apps can get best results out of this program. I would like to share how Mobile App marketers can get the best Marketing results with the help of Fbstart program tools. What is Facebook start (Fbstart) Program? Facebook Start is new online incubator program initiated by Faceboook Inc,  where any mobile stage startups…

What makes a successful Social Media Marketer – Kriti Sharma

In my 5th Edition of #Chaiwithbaba session, I interviewed Kriti Sharma who is currently working as Social Media Analyst at Knowlegehut. Earlier Kriti has worked with leading Indian online ticketing site Explara.com and interned with 9xm & Blogworks. So let’s get started with Q&A session: B: So before we start discussing about Social Media, Why Fashion management to Social Media Manager? K: That I keep getting a lot. I did my Masters in Fashion Management which as a course is pretty open in sense of the direction you want to…

How Location Based Marketing is bringing innovation in Marketing

In my 4th Edition of #Chaiwithbaba, I would like to share my notes from my college guest lecture by Asif Khan – Founder, Location Based Marketing Association. Asif is a veteran tech start-up and Marketing entrepreneur with more than 15 years experience. He also worked with leading companies like IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, and ScotiaBank. Let’s get started to know more about what is Location-based Marketing & How it works: What is Location-Based Marketing & LBMA? According to (What-is.com) Location-based marketing (LMS) is a direct marketing strategy that uses…

Promote your Business with Pokémon GO

The Pokémon GO craze is spreading faster than a zombie outbreak on roller-blades. If you don’t believe me, then just look at what happened when a rare pokémon was sighted in Central Park, NYC                                                        The app was made in partnership with developer Niantic and the Pokémon Company (both owned by Nintendo) and has rocketed the share price of Nintendo stock by 50% in…

The Real Power of Content Marketing Strategy with Inbal Sarig

In this week #ChaiwithBaBa Chat session, I’m going to chat with Inbal Sarig, who is currently Digital Marketing manager for Smart Money Invest. She has been working in Digital Marketing & Journalism industry for more than 6 years with various organizations like Ha’aretz- The Marker Group,  Hanan Mor Group. So let’s get start with the questions: B: Before talking about Content Marketing. Whatf made you change your career from Journalism to Digital Marketing? I: From childhood my passion was storytelling, so a natural choice for me was to study film…

#Chaiwithbaba – Is Online Marketing taking over Traditional Marketing?

On my 2nd #ChaiwithBaba session, I’m interviewing Rohit Sharma, who is currently working as Media Planner at DV8 Communications, Canada & Previously he worked for GroupM, Omnicom & clients like Google, Time Group & Microsoft etc.., As he is into Traditional Media, let’s find out how Digital Media is impacting Traditional Media, advertisement effectiveness & Customer engagement etc.., So lets start with the questions. Explain about your previous job Media planning/ Offline Ads?  I started my career with a creative agency as an account executive.My job was to work closely…

Chai with Baba – It’s all about SEO – Abid Momin

On my 1st #Chaiwithbaba session, I’m interviewing Abid, who is currently SEO manager for Explara.com. He has been working in SEO industry for more than 6 years with various online e-commerce companies like Ticketgoose.com, Explara.com & Creative Books. So what are we waiting for here, let me throw some kick ass questions to him 🙂 So before we start talking about SEO, You had very good knowledge on the tech side, What inspired you to start the career in SEO? Well, I was an engineering student and I was very much…