Next Big Updates in Google Adwords – June 2016

It’s been known fact that Google always makes some big announcements for Marketers in Spring from last two years. In this year Google Performance Summit, we saw first look of new ad features and formats coming to Google Adwords. so here is the list of big updates for Google Adwords, which are expected to roll out in coming months. Local Search Ads on Google Maps: This is one of the most talked topic in the Marketer’s world from last two weeks. Google is calling this as Next Generation for the…

6 Google upcoming Products you should try this year 2016

At this year’s Google I/O conference, Google displayed the future way of Interacting with the technology. It started with Google Assistant to Google Home, which they believe to take on rivals like Amazon Echo and Facebook’s new Bot chat. So here are the 6 Google Upcoming products you should try this year 2016. Google Voice Assistant: Sundar Pichai, CEO of Google, started the keynote followed by he made big announcement about Google Assistant. He explained How Google Assistant is going to bring two way communication between you and Google Assistant and…

How to use Yoast SEO plugin in WordPress

Angela Petteys, leading Copywriter at Traffic Digital Agency shares some useful tips about using Yoast SEO plugin and how to use it in WordPress. This article was originally posted in Moz.com Setting up and using Yoast SEO When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website…

Growth Hacking tips for Entrepreneurs

Mark Mitchell, MD of Mysocial agency shares exciting growth hacking tips for Entrepreneurs. Growth. That’s what business is all about. Whether it’s your bottom line, your conversion rate, amount of sales, or Twitter followers – when it comes to growth hacking business, the numbers need to be going up (and up and up). Time is of the element, of course. Growth is all well and good, but only increasing your margins by a hundred quid year-on-year isn’t even going to keep pace with inflation. Two extra sales this week compared to…

How to reach Millennial’s Through story telling in Snapchat Marketing

Carlos Gil, leading Social Media Strategist explains How brands should reach Millennial’s  through story stelling in snapchat Marketing. Here are his tips: Marketing is always evolving, yet the key to marketing success remains always comes down to just one question: do you have the attention of your audience? Let’s be honest, LinkedIn, Facebook, and Twitter’s engagement are at an all-time low, they’ve become pay-to-play platforms with lots of noise. But there is one platform that marketers are underestimating and under-utilizing: Snapchat. While most brand marketers relentlessly try to figure out how to reach more than 1% of…

50% of Consumers are rejecting brands because of Irrelevant Ad’s

Stephen White editor at Digital Marketing Magazine says that most of the consumers are rejecting big brands because the ad’s has been shown to the irrelevant audience, here is why: A new Digital Connections study by Tradedoubler, an international leader in performance-based digital marketing, shows that marketers face significant challenges when trying to identify and reach both current and new customers online. The findings reveal that 71% of connected consumers say they are loyal to just a few brands, and while many (80%) consider the internet to be a great place…

What should be your future SEO strategy

Neil Patel, leading SEO specialist suggests key important points for formulating website’s future SEO Strategy. As per a December 2014 Shareaholic report, social media dethroned search as the number one source of website referral traffic. And if you zoom out the picture, you’ll find that the traffic from social media has been picking up ever since 2011. Mobile apps and messaging apps have also been serving as a primary source of traffic and commanding consumer’s attention. Does that mean that search engines have lost relevance? What’s the point of performing SEO,…

Key Takeaways from Buffer Social Media Strategy

Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats. The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads.”  Since then, we’ve tried our best to learn about what’s working well for…

Why Search engine experts should not ignore Bing webmaster

Tony Edward leading columnist at Search Engine Land argues that, why most of our why search engine marketers should consider Bing webmasters as equal as Google search console: Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console. Rather, I’m suggesting the…

How do you Track Offline Interactions in Google Analytics

Tom Capper, leading Analytics consultant gives information about Tracking Offline interaction with the help of Google Analytics and steps about how to integrate it. The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as a customer, and yet we forget this in the data that we use to optimize our marketing efforts. Using Google Analytics, part of the solution to this problem is User ID, which allows us to track users as…

9 Simple Growth Hacks any Small Business can Implement

Sure Payroll Team explains “9 simple growth hacks any small business can implement” In 1996,  an email company named Hotmail launched with a small group of users. By the end of 1997, that company had 12 million users. How did they grow so dramatically in just a year and a half? Well, they looked at their initial numbers and saw that approximately 80 percent of new users came by referral from current users. To make the most of the referrals, Hotmail created their iconic email postscript: “PS. I love you.…

10 Basic Digital Marketing Metrics for Marketers

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how you will measure your success. When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The…

Google will soon fix their Search Analytics Bug in the Search Console

  Over the weekend, the Google Search Console suffered another bug — this one with the Search Analytics report missing a day of data on March 28. Many webmasters voiced their concerns over social media on the weekend, but don’t worry, it is a widespread bug and doesn’t impact your rankings or your indexing with Google. John Mueller, a Google webmaster trends analysts, said on Twitter that the data will be back soon. He said, “Yes, it will be back soon.” How soon is unknown, but if your clients complain…

How to Build Healthy Backlinks for Startups

  Partner with niche-specific influencers Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. You can establish content partnerships with influencers who serve relevant content to your target audience. For instance, you can be a regular contributor to their blogs and occasionally link out to your own landing pages. Consumers are more likely to trust these links over one or two sponsored posts for two reasons:They trust the influencer to only allow contributors who provide value; and They trust the influencer to only allow…

7 Organic Growth Hacking tips for acquirring more Twitter Followers

In this Article, Spencer Huddon explains 7 tips for Organic Growth Hacking for increasing Twitter Followers, As a growth hacker, you want to grow your Twitter followers and increase the engagement. So here are some following steps to grow your follower base organically. So before starting anything, Make your Twitter profile updated. and verify yourself whether your website is responsive to mobile?  Make sure you are ready for rapid growth.  This means sprucing up your image online.  Check your profile on every social media channel – even the ones you don’t…